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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.69%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.94B
AUM Growth
+$107M
Cap. Flow
+$96.7M
Cap. Flow %
5%
Top 10 Hldgs %
26.49%
Holding
131
New
4
Increased
75
Reduced
21
Closed
1

Top Buys

Rank Stock Value
1
WM icon
Waste Management
WM
+$14.7M
2
ABT icon
Abbott
ABT
+$11.8M
3
ADBE icon
Adobe
ADBE
+$8.05M
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$5.1M
5
ZTS icon
Zoetis
ZTS
+$3.89M

Top Sells

Rank Stock Value
1
CLX icon
Clorox
CLX
+$3.02M
2
LMT icon
Lockheed Martin
LMT
+$2.64M
3
UPS icon
United Parcel Service
UPS
+$1.72M
4
BHP icon
BHP
BHP
+$1.67M
5
MEDP icon
Medpace
MEDP
+$1.64M

Sector Composition

Rank Sector Weight
1 Technology 22.25%
2 Healthcare 17.94%
3 Industrials 15.79%
4 Consumer Staples 10.02%
5 Consumer Discretionary 9.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PZZA icon
101
Papa John's
PZZA
$806M
$1.34M 0.07%
+34,700
New +$1.53M
DLB icon
102
Dolby
DLB
$5.79B
$1.24M 0.06%
19,343
+6,175
+47% +$415K
IJH icon
103
iShares Core S&P Mid-Cap ETF
IJH
$127B
$1.07M 0.06%
16,164
– –
TECH icon
104
Bio-Techne
TECH
$11.3B
$953K 0.05%
16,209
+5,156
+47% +$313K
ALGN icon
105
Align Technology
ALGN
$12.3B
$940K 0.05%
+6,023
New +$863K
KO icon
106
Coca-Cola
KO
$375B
$888K 0.05%
12,708
-759
-6% -$52.9K
VENU
107
Venu Holding Corp
VENU
$120M
$884K 0.05%
104,998
+67,498
+180% +$748K
VO icon
108
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$745K 0.04%
10,268
– –
IBM icon
109
IBM
IBM
$224B
$572K 0.03%
1,932
+2
+0.1% +$599
OEF icon
110
iShares S&P 100 ETF
OEF
$20.5B
$567K 0.03%
1,654
– –
VOO icon
111
Vanguard S&P 500 ETF
VOO
$1.03T
$500K 0.03%
797
+30
+4% +$18.6K
VTI icon
112
Vanguard Morningstar Total Stock Market ETF
VTI
$691B
$434K 0.02%
1,293
+469
+57% +$156K
DTD icon
113
WisdomTree US Total Dividend Fund
DTD
$1.69B
$430K 0.02%
5,066
-175
-3% -$14.7K
GOOG icon
114
Alphabet (Google) Class C
GOOG
$4.32T
$405K 0.02%
1,291
– –
SO icon
115
Southern Company
SO
$107B
$388K 0.02%
4,447
– –
QXO
116
QXO Inc
QXO
$17.4B
$386K 0.02%
20,000
+5,000
+33% +$95.8K
COF icon
117
Capital One
COF
$134B
$312K 0.02%
1,286
-75
-6% -$16.7K
AMZN icon
118
Amazon
AMZN
$2.96T
$310K 0.02%
+1,345
New +$308K
WFC icon
119
Wells Fargo
WFC
$264B
$261K 0.01%
2,800
– –
SUN icon
120
Sunoco
SUN
$13.3B
$256K 0.01%
4,883
– –
ABBV icon
121
AbbVie
ABBV
$435B
$243K 0.01%
1,064
-125
-11% -$28.5K
GLW icon
122
Corning
GLW
$143B
$241K 0.01%
2,756
– –
IVW icon
123
iShares S&P 500 Growth ETF
IVW
$77.6B
$238K 0.01%
1,929
– –
IEFA icon
124
iShares Core MSCI EAFE ETF
IEFA
$196B
$236K 0.01%
2,634
– –
IAU icon
125
iShares Gold Trust
IAU
$64.4B
$223K 0.01%
2,750
– –
2 3 4
5
6

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ACM
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BWC
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CF
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HJGA
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IHAM
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CL
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IVAV
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Willis Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Willis Investment Counsel held 131 positions worth $1.94B, up 5.8% from $1.83B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Willis Investment Counsel deployed $96.7M of net new capital in Q4 2025, opening 4 new positions and adding to 75 existing holdings. Its largest new stake was Waste Management: 69,021 shares worth $15.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Clorox, an estimated $3.02M trimmed.

  • Willis Investment Counsel's largest Q4 2025 buy was Waste Management: 69,021 shares worth $15.2M.
  • Willis Investment Counsel added most to Abbott in Q4 2025, an estimated $11.8M increase.
  • Willis Investment Counsel's biggest Q4 2025 reduction was Clorox, cutting an estimated $3.02M.
  • Willis Investment Counsel's ten largest holdings make up 26% of its $1.94B portfolio in Q4 2025.
  • Willis Investment Counsel opened 4 new positions and closed 1 in Q4 2025.
  • Willis Investment Counsel's portfolio value rose 5.8% quarter-over-quarter to $1.94B.

Based on Willis Investment Counsel's 13F filing for Q4 2025, filed 22 Jan 2026.