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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+4.51%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.83B
AUM Growth
+$120M
Cap. Flow
+$64.5M
Cap. Flow %
3.53%
Top 10 Hldgs %
27.01%
Holding
130
New
12
Increased
60
Reduced
43
Closed
3

Top Buys

Rank Stock Value
1
ACN icon
Accenture
ACN
+$12.1M
2
HUBB icon
Hubbell
HUBB
+$11.2M
3
META icon
Meta Platforms (Facebook)
META
+$11.2M
4
SHW icon
Sherwin-Williams
SHW
+$7.91M
5
LLY icon
Eli Lilly
LLY
+$7.68M

Top Sells

Rank Stock Value
1
AMAT icon
Applied Materials
AMAT
+$9.37M
2
TTE icon
TotalEnergies
TTE
+$7.19M
3
MSM icon
MSC Industrial Direct
MSM
+$6.95M
4
SHEL icon
Shell
SHEL
+$6.4M
5
KVUE icon
Kenvue
KVUE
+$6.38M

Sector Composition

Rank Sector Weight
1 Technology 21.74%
2 Healthcare 16.89%
3 Industrials 15.2%
4 Consumer Staples 11.23%
5 Consumer Discretionary 10.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ATKR icon
101
Atkore
ATKR
$3.16B
$731K 0.04%
11,653
-3
-0% -$196
TECH icon
102
Bio-Techne
TECH
$11.3B
$615K 0.03%
+11,053
New +$592K
PAR icon
103
PAR Technology
PAR
$735M
$587K 0.03%
14,828
+106
+0.7% +$5.85K
OEF icon
104
iShares S&P 100 ETF
OEF
$20.5B
$551K 0.03%
1,654
-127
-7% -$40.4K
IBM icon
105
IBM
IBM
$224B
$545K 0.03%
1,930
+266
+16% +$69.6K
VENU
106
Venu Holding Corp
VENU
$120M
$480K 0.03%
+37,500
New +$505K
VOO icon
107
Vanguard S&P 500 ETF
VOO
$1.03T
$470K 0.03%
767
+378
+97% +$223K
AVY icon
108
Avery Dennison
AVY
$13.4B
$463K 0.03%
2,858
+56
+2% +$9.65K
DTD icon
109
WisdomTree US Total Dividend Fund
DTD
$1.69B
$440K 0.02%
5,241
– –
SO icon
110
Southern Company
SO
$107B
$421K 0.02%
4,447
-100
-2% -$9.34K
GOOG icon
111
Alphabet (Google) Class C
GOOG
$4.32T
$314K 0.02%
1,291
– –
COF icon
112
Capital One
COF
$134B
$289K 0.02%
1,361
-139
-9% -$30.4K
QXO
113
QXO Inc
QXO
$17.4B
$286K 0.02%
15,000
– –
ABBV icon
114
AbbVie
ABBV
$435B
$275K 0.02%
1,189
+48
+4% +$9.78K
VTI icon
115
Vanguard Morningstar Total Stock Market ETF
VTI
$691B
$270K 0.01%
824
-27
-3% -$8.53K
SUN icon
116
Sunoco
SUN
$13.3B
$244K 0.01%
4,883
– –
WFC icon
117
Wells Fargo
WFC
$264B
$235K 0.01%
+2,800
New +$227K
IVW icon
118
iShares S&P 500 Growth ETF
IVW
$77.6B
$233K 0.01%
+1,929
New +$222K
IEFA icon
119
iShares Core MSCI EAFE ETF
IEFA
$196B
$230K 0.01%
+2,634
New +$224K
GLW icon
120
Corning
GLW
$143B
$226K 0.01%
+2,756
New +$180K
SMMT icon
121
Summit Therapeutics
SMMT
$11.1B
$207K 0.01%
10,000
– –
MCK icon
122
McKesson
MCK
$101B
$202K 0.01%
+262
New +$185K
IAU icon
123
iShares Gold Trust
IAU
$64.4B
$200K 0.01%
+2,750
New +$179K
FLO icon
124
Flowers Foods
FLO
$1.57B
$134K 0.01%
10,294
– –
FIZZ icon
125
National Beverage
FIZZ
$3.01B
– –
-12,539
Closed -$542K
2 3 4
5
6

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ACM
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BWC
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CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
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IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
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IVAV
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Willis Investment Counsel's Q3 2025 Portfolio in Review

As of Q3 2025, Willis Investment Counsel held 130 positions worth $1.83B, up 7% from $1.71B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel deployed $64.5M of net new capital in Q3 2025, opening 12 new positions and adding to 60 existing holdings. Its largest new stake was Hubbell: 26,048 shares worth $11.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 23% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Applied Materials, an estimated $9.37M trimmed.

  • Willis Investment Counsel's largest Q3 2025 buy was Hubbell: 26,048 shares worth $11.2M.
  • Willis Investment Counsel added most to Accenture in Q3 2025, an estimated $12.1M increase.
  • Willis Investment Counsel's biggest Q3 2025 reduction was Applied Materials, cutting an estimated $9.37M.
  • Willis Investment Counsel fully exited TotalEnergies in Q3 2025, selling an estimated $7.19M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.83B portfolio in Q3 2025.
  • Willis Investment Counsel opened 12 new positions and closed 3 in Q3 2025.
  • Willis Investment Counsel's portfolio value rose 7% quarter-over-quarter to $1.83B.

Based on Willis Investment Counsel's 13F filing for Q3 2025, filed 5 Nov 2025.