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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+2.56%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.71B
AUM Growth
+$221M
Cap. Flow
+$197M
Cap. Flow %
11.56%
Top 10 Hldgs %
27.95%
Holding
123
New
6
Increased
90
Reduced
7
Closed
5

Top Buys

Rank Stock Value
1
ABT icon
Abbott
ABT
+$14.1M
2
TSCO icon
Tractor Supply
TSCO
+$10.1M
3
SNY icon
Sanofi
SNY
+$9.18M
4
ACN icon
Accenture
ACN
+$8.08M
5
LLY icon
Eli Lilly
LLY
+$7.35M

Top Sells

Rank Stock Value
1
VZ icon
Verizon
VZ
+$5.67M
2
MOS icon
The Mosaic Company
MOS
+$3.65M
3
AAP icon
Advance Auto Parts
AAP
+$2.83M
4
TROW icon
T. Rowe Price
TROW
+$1.77M
5
FTRE icon
Fortrea Holdings
FTRE
+$1.39M

Sector Composition

Rank Sector Weight
1 Technology 23.29%
2 Healthcare 15.81%
3 Industrials 14.68%
4 Consumer Staples 12.1%
5 Consumer Discretionary 9.82%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LAMR icon
101
Lamar Advertising Co
LAMR
$16.3B
$696K 0.04%
5,733
+2,748
+92% +$319K
FIZZ icon
102
National Beverage
FIZZ
$3.01B
$542K 0.03%
12,539
+5,944
+90% +$262K
OEF icon
103
iShares S&P 100 ETF
OEF
$20.6B
$542K 0.03%
1,781
– –
AVY icon
104
Avery Dennison
AVY
$13.4B
$492K 0.03%
+2,802
New +$491K
IBM icon
105
IBM
IBM
$224B
$491K 0.03%
1,664
+138
+9% +$35.6K
SO icon
106
Southern Company
SO
$107B
$418K 0.02%
4,547
-820
-15% -$73.6K
DTD icon
107
WisdomTree US Total Dividend Fund
DTD
$1.69B
$417K 0.02%
5,241
– –
QXO
108
QXO Inc
QXO
$17.4B
$323K 0.02%
15,000
– –
COF icon
109
Capital One
COF
$134B
$319K 0.02%
1,500
– –
SUN icon
110
Sunoco
SUN
$13.3B
$262K 0.02%
4,883
– –
VTI icon
111
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$259K 0.02%
851
– –
GOOG icon
112
Alphabet (Google) Class C
GOOG
$4.32T
$229K 0.01%
1,291
– –
VOO icon
113
Vanguard S&P 500 ETF
VOO
$1.01T
$221K 0.01%
+389
New +$204K
SMMT icon
114
Summit Therapeutics
SMMT
$11.1B
$213K 0.01%
10,000
– –
ABBV icon
115
AbbVie
ABBV
$435B
$212K 0.01%
1,141
– –
FLO icon
116
Flowers Foods
FLO
$1.57B
$164K 0.01%
10,294
– –
AAP icon
117
Advance Auto Parts
AAP
$3.49B
– –
-72,173
Closed -$2.83M
FTRE icon
118
Fortrea Holdings
FTRE
$1.75B
– –
-184,307
Closed -$1.39M
IWN icon
119
iShares Russell 2000 Value ETF
IWN
$14.6B
– –
-1,400
Closed -$211K
MOS icon
120
The Mosaic Company
MOS
$7.33B
– –
-135,138
Closed -$3.65M
VENU
121
Venu Holding Corp
VENU
$120M
– –
-32,306
Closed -$299K
1 2 3 4
5

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ACM
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BWC
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CF
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HJGA
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IHAM
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Willis Investment Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Willis Investment Counsel held 123 positions worth $1.71B, up 15% from $1.49B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $197M of net new capital in Q2 2025, opening 6 new positions and adding to 90 existing holdings. Its largest new stake was Abbott: 106,966 shares worth $14.5M.

By sector, the portfolio is most concentrated in Technology at 23% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Verizon, an estimated $5.67M trimmed.

  • Willis Investment Counsel's largest Q2 2025 buy was Abbott: 106,966 shares worth $14.5M.
  • Willis Investment Counsel added most to Tractor Supply in Q2 2025, an estimated $10.1M increase.
  • Willis Investment Counsel's biggest Q2 2025 reduction was Verizon, cutting an estimated $5.67M.
  • Willis Investment Counsel fully exited The Mosaic Company in Q2 2025, selling an estimated $3.65M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.71B portfolio in Q2 2025.
  • Willis Investment Counsel opened 6 new positions and closed 5 in Q2 2025.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $1.71B.

Based on Willis Investment Counsel's 13F filing for Q2 2025, filed 12 Aug 2025.