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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+4.51%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.83B
AUM Growth
+$120M
Cap. Flow
+$64.5M
Cap. Flow %
3.53%
Top 10 Hldgs %
27.01%
Holding
130
New
12
Increased
60
Reduced
43
Closed
3

Top Buys

Rank Stock Value
1
ACN icon
Accenture
ACN
+$12.1M
2
HUBB icon
Hubbell
HUBB
+$11.2M
3
META icon
Meta Platforms (Facebook)
META
+$11.2M
4
SHW icon
Sherwin-Williams
SHW
+$7.91M
5
LLY icon
Eli Lilly
LLY
+$7.68M

Top Sells

Rank Stock Value
1
AMAT icon
Applied Materials
AMAT
+$9.37M
2
TTE icon
TotalEnergies
TTE
+$7.19M
3
MSM icon
MSC Industrial Direct
MSM
+$6.95M
4
SHEL icon
Shell
SHEL
+$6.4M
5
KVUE icon
Kenvue
KVUE
+$6.38M

Sector Composition

Rank Sector Weight
1 Technology 21.74%
2 Healthcare 16.89%
3 Industrials 15.2%
4 Consumer Staples 11.23%
5 Consumer Discretionary 10.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
STRL icon
76
Sterling Infrastructure
STRL
$16.7B
$3.55M 0.19%
10,458
-214
-2% -$60.7K
LOGI icon
77
Logitech
LOGI
$15.2B
$3.35M 0.18%
30,526
-416
-1% -$41.8K
QLYS icon
78
Qualys
QLYS
$6.35B
$3.09M 0.17%
23,360
-251
-1% -$34K
GIL icon
79
Gildan
GIL
$10.6B
$3.04M 0.17%
52,517
-639
-1% -$34.2K
DCI icon
80
Donaldson
DCI
$11.4B
$2.88M 0.16%
35,152
+968
+3% +$73K
AOS icon
81
A.O. Smith
AOS
$8.7B
$2.35M 0.13%
32,058
+766
+2% +$54.7K
MSM icon
82
MSC Industrial Direct
MSM
$6.86B
$2.35M 0.13%
25,487
-77,911
-75% -$6.95M
CSGS
83
DELISTED
CSG Systems International
CSGS
$2.34M 0.13%
36,416
+1,075
+3% +$68.5K
NRC icon
84
NRC Health Common Stock
NRC
$450M
$2.3M 0.13%
180,306
-693
-0.4% -$10.4K
LQDT icon
85
Liquidity Services
LQDT
$1.32B
$2.3M 0.13%
83,692
+2,169
+3% +$55.8K
EVTC icon
86
Evertec
EVTC
$1.78B
$2.15M 0.12%
63,556
+1,523
+2% +$53.1K
PAYC icon
87
Paycom
PAYC
$9.69B
$2.07M 0.11%
9,944
+293
+3% +$66K
HXL icon
88
Hexcel
HXL
$7.82B
$1.83M 0.1%
29,165
+659
+2% +$40.5K
UI icon
89
Ubiquiti
UI
$34.3B
$1.73M 0.09%
2,622
-2,323
-47% -$1.16M
VRSN icon
90
VeriSign
VRSN
$26.6B
$1.51M 0.08%
5,391
+108
+2% +$30.2K
LAMR icon
91
Lamar Advertising Co
LAMR
$16.3B
$1.49M 0.08%
12,211
+6,478
+113% +$805K
JBTM
92
JBT Marel
JBTM
$6.39B
$1.49M 0.08%
10,640
-1,706
-14% -$233K
MXCT icon
93
MaxCyte
MXCT
$126M
$1.36M 0.07%
862,758
+482,287
+127% +$838K
TTC icon
94
Toro Company
TTC
$9.49B
$1.35M 0.07%
17,653
+508
+3% +$39K
IJH icon
95
iShares Core S&P Mid-Cap ETF
IJH
$127B
$1.05M 0.06%
+16,164
New +$1.04M
DLB icon
96
Dolby
DLB
$5.79B
$953K 0.05%
13,168
+362
+3% +$26.6K
ZBRA icon
97
Zebra Technologies
ZBRA
$17.8B
$931K 0.05%
3,134
+64
+2% +$20.4K
KO icon
98
Coca-Cola
KO
$375B
$893K 0.05%
13,467
+2,460
+22% +$169K
JKHY icon
99
Jack Henry & Associates
JKHY
$11.1B
$871K 0.05%
5,847
+128
+2% +$21.3K
VO icon
100
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$754K 0.04%
10,268
– –
2 3
4
5 6

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ACM
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BWC
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CF
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HJGA
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IHAM
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CL
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IVAV
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Willis Investment Counsel's Q3 2025 Portfolio in Review

As of Q3 2025, Willis Investment Counsel held 130 positions worth $1.83B, up 7% from $1.71B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel deployed $64.5M of net new capital in Q3 2025, opening 12 new positions and adding to 60 existing holdings. Its largest new stake was Hubbell: 26,048 shares worth $11.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 23% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Applied Materials, an estimated $9.37M trimmed.

  • Willis Investment Counsel's largest Q3 2025 buy was Hubbell: 26,048 shares worth $11.2M.
  • Willis Investment Counsel added most to Accenture in Q3 2025, an estimated $12.1M increase.
  • Willis Investment Counsel's biggest Q3 2025 reduction was Applied Materials, cutting an estimated $9.37M.
  • Willis Investment Counsel fully exited TotalEnergies in Q3 2025, selling an estimated $7.19M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.83B portfolio in Q3 2025.
  • Willis Investment Counsel opened 12 new positions and closed 3 in Q3 2025.
  • Willis Investment Counsel's portfolio value rose 7% quarter-over-quarter to $1.83B.

Based on Willis Investment Counsel's 13F filing for Q3 2025, filed 5 Nov 2025.