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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.69%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.94B
AUM Growth
+$107M
Cap. Flow
+$96.7M
Cap. Flow %
5%
Top 10 Hldgs %
26.49%
Holding
131
New
4
Increased
75
Reduced
21
Closed
1

Top Buys

Rank Stock Value
1
WM icon
Waste Management
WM
+$14.7M
2
ABT icon
Abbott
ABT
+$11.8M
3
ADBE icon
Adobe
ADBE
+$8.05M
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$5.1M
5
ZTS icon
Zoetis
ZTS
+$3.89M

Top Sells

Rank Stock Value
1
CLX icon
Clorox
CLX
+$3.02M
2
LMT icon
Lockheed Martin
LMT
+$2.64M
3
UPS icon
United Parcel Service
UPS
+$1.72M
4
BHP icon
BHP
BHP
+$1.67M
5
MEDP icon
Medpace
MEDP
+$1.64M

Sector Composition

Rank Sector Weight
1 Technology 22.25%
2 Healthcare 17.94%
3 Industrials 15.79%
4 Consumer Staples 10.02%
5 Consumer Discretionary 9.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
MCK icon
126
McKesson
MCK
$101B
$215K 0.01%
262
SMMT icon
127
Summit Therapeutics
SMMT
$11.1B
$182K 0.01%
10,390
+390
+4% +$7.34K
FLO icon
128
Flowers Foods
FLO
$1.57B
$112K 0.01%
10,294

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Willis Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Willis Investment Counsel held 131 positions worth $1.94B, up 5.8% from $1.83B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Willis Investment Counsel deployed $96.7M of net new capital in Q4 2025, opening 4 new positions and adding to 75 existing holdings. Its largest new stake was Waste Management: 69,021 shares worth $15.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Clorox, an estimated $3.02M trimmed.

  • Willis Investment Counsel's largest Q4 2025 buy was Waste Management: 69,021 shares worth $15.2M.
  • Willis Investment Counsel added most to Abbott in Q4 2025, an estimated $11.8M increase.
  • Willis Investment Counsel's biggest Q4 2025 reduction was Clorox, cutting an estimated $3.02M.
  • Willis Investment Counsel's ten largest holdings make up 26% of its $1.94B portfolio in Q4 2025.
  • Willis Investment Counsel opened 4 new positions and closed 1 in Q4 2025.
  • Willis Investment Counsel's portfolio value rose 5.8% quarter-over-quarter to $1.94B.

Based on Willis Investment Counsel's 13F filing for Q4 2025, filed 22 Jan 2026.