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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.69%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.94B
AUM Growth
+$107M
Cap. Flow
+$96.7M
Cap. Flow %
5%
Top 10 Hldgs %
26.49%
Holding
131
New
4
Increased
75
Reduced
21
Closed
1

Top Buys

Rank Stock Value
1
WM icon
Waste Management
WM
+$14.7M
2
ABT icon
Abbott
ABT
+$11.8M
3
ADBE icon
Adobe
ADBE
+$8.05M
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$5.1M
5
ZTS icon
Zoetis
ZTS
+$3.89M

Top Sells

Rank Stock Value
1
CLX icon
Clorox
CLX
+$3.02M
2
LMT icon
Lockheed Martin
LMT
+$2.64M
3
UPS icon
United Parcel Service
UPS
+$1.72M
4
BHP icon
BHP
BHP
+$1.67M
5
MEDP icon
Medpace
MEDP
+$1.64M

Sector Composition

Rank Sector Weight
1 Technology 22.25%
2 Healthcare 17.94%
3 Industrials 15.79%
4 Consumer Staples 10.02%
5 Consumer Discretionary 9.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GIL icon
76
Gildan
GIL
$10.6B
$4.87M 0.25%
77,968
+25,451
+48% +$1.51M
STRL icon
77
Sterling Infrastructure
STRL
$16.7B
$4.71M 0.24%
15,388
+4,930
+47% +$1.7M
DCI icon
78
Donaldson
DCI
$11.4B
$4.66M 0.24%
52,611
+17,459
+50% +$1.52M
FTDR icon
79
Frontdoor
FTDR
$6.26B
$4.34M 0.22%
75,237
+21,704
+41% +$1.28M
QLYS icon
80
Qualys
QLYS
$6.35B
$4.34M 0.22%
32,624
+9,264
+40% +$1.27M
LOGI icon
81
Logitech
LOGI
$15.2B
$4.28M 0.22%
42,747
+12,221
+40% +$1.37M
CSGS
82
DELISTED
CSG Systems International
CSGS
$4.15M 0.21%
54,097
+17,681
+49% +$1.3M
LQDT icon
83
Liquidity Services
LQDT
$1.32B
$3.78M 0.2%
124,869
+41,177
+49% +$1.11M
PAYC icon
84
Paycom
PAYC
$9.69B
$3.52M 0.18%
22,100
+12,156
+122% +$2.15M
NRC icon
85
NRC Health Common Stock
NRC
$450M
$3.44M 0.18%
183,226
+2,920
+2% +$44.1K
JKHY icon
86
Jack Henry & Associates
JKHY
$11.1B
$3.21M 0.17%
17,611
+11,764
+201% +$1.96M
MSM icon
87
MSC Industrial Direct
MSM
$6.86B
$3.18M 0.16%
37,870
+12,383
+49% +$1.07M
HXL icon
88
Hexcel
HXL
$7.82B
$3.06M 0.16%
41,437
+12,272
+42% +$868K
AOS icon
89
A.O. Smith
AOS
$8.7B
$3.04M 0.16%
45,511
+13,453
+42% +$909K
EVTC icon
90
Evertec
EVTC
$1.78B
$2.63M 0.14%
90,430
+26,874
+42% +$798K
ATKR icon
91
Atkore
ATKR
$3.16B
$2.49M 0.13%
39,351
+27,698
+238% +$1.81M
PAR icon
92
PAR Technology
PAR
$735M
$2.34M 0.12%
64,595
+49,767
+336% +$1.8M
LAMR icon
93
Lamar Advertising Co
LAMR
$16.3B
$2.33M 0.12%
18,405
+6,194
+51% +$775K
ZBRA icon
94
Zebra Technologies
ZBRA
$17.8B
$2.3M 0.12%
9,453
+6,319
+202% +$1.69M
VRSN icon
95
VeriSign
VRSN
$26.6B
$2.06M 0.11%
8,493
+3,102
+58% +$779K
TTC icon
96
Toro Company
TTC
$9.49B
$2.04M 0.11%
25,896
+8,243
+47% +$609K
UI icon
97
Ubiquiti
UI
$34.3B
$2.02M 0.1%
3,648
+1,026
+39% +$649K
AVY icon
98
Avery Dennison
AVY
$13.4B
$1.79M 0.09%
9,856
+6,998
+245% +$1.21M
JBTM
99
JBT Marel
JBTM
$6.39B
$1.63M 0.08%
10,796
+156
+1% +$22K
MXCT icon
100
MaxCyte
MXCT
$126M
$1.34M 0.07%
862,758
– –
2 3
4
5 6

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Willis Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Willis Investment Counsel held 131 positions worth $1.94B, up 5.8% from $1.83B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Willis Investment Counsel deployed $96.7M of net new capital in Q4 2025, opening 4 new positions and adding to 75 existing holdings. Its largest new stake was Waste Management: 69,021 shares worth $15.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Clorox, an estimated $3.02M trimmed.

  • Willis Investment Counsel's largest Q4 2025 buy was Waste Management: 69,021 shares worth $15.2M.
  • Willis Investment Counsel added most to Abbott in Q4 2025, an estimated $11.8M increase.
  • Willis Investment Counsel's biggest Q4 2025 reduction was Clorox, cutting an estimated $3.02M.
  • Willis Investment Counsel's ten largest holdings make up 26% of its $1.94B portfolio in Q4 2025.
  • Willis Investment Counsel opened 4 new positions and closed 1 in Q4 2025.
  • Willis Investment Counsel's portfolio value rose 5.8% quarter-over-quarter to $1.94B.

Based on Willis Investment Counsel's 13F filing for Q4 2025, filed 22 Jan 2026.