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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.69%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.94B
AUM Growth
+$107M
Cap. Flow
+$96.7M
Cap. Flow %
5%
Top 10 Hldgs %
26.49%
Holding
131
New
4
Increased
75
Reduced
21
Closed
1

Top Buys

Rank Stock Value
1
WM icon
Waste Management
WM
+$14.7M
2
ABT icon
Abbott
ABT
+$11.8M
3
ADBE icon
Adobe
ADBE
+$8.05M
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$5.1M
5
ZTS icon
Zoetis
ZTS
+$3.89M

Top Sells

Rank Stock Value
1
CLX icon
Clorox
CLX
+$3.02M
2
LMT icon
Lockheed Martin
LMT
+$2.64M
3
UPS icon
United Parcel Service
UPS
+$1.72M
4
BHP icon
BHP
BHP
+$1.67M
5
MEDP icon
Medpace
MEDP
+$1.64M

Sector Composition

Rank Sector Weight
1 Technology 22.25%
2 Healthcare 17.94%
3 Industrials 15.79%
4 Consumer Staples 10.02%
5 Consumer Discretionary 9.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GWW icon
51
W.W. Grainger
GWW
$60.2B
$16.7M 0.86%
16,507
+925
+6% +$897K
GOOGL icon
52
Alphabet (Google) Class A
GOOGL
$4.33T
$16.4M 0.85%
52,358
+1,972
+4% +$563K
KEYS icon
53
Keysight
KEYS
$58.3B
$16.4M 0.85%
80,609
+4,333
+6% +$804K
LH icon
54
Labcorp
LH
$25.9B
$16.3M 0.84%
64,996
+3,818
+6% +$1.01M
DE icon
55
Deere & Co
DE
$168B
$16M 0.83%
34,300
-45
-0.1% -$21.1K
AMAT icon
56
Applied Materials
AMAT
$428B
$15.9M 0.82%
61,934
+2,301
+4% +$552K
TROW icon
57
T. Rowe Price
TROW
$24.3B
$15.8M 0.82%
154,600
-2,900
-2% -$299K
FTNT icon
58
Fortinet
FTNT
$117B
$15.4M 0.8%
194,113
+10,813
+6% +$897K
CVX icon
59
Chevron
CVX
$366B
$15.2M 0.79%
99,995
-34
-0% -$5.18K
WM icon
60
Waste Management
WM
$91B
$15.2M 0.78%
+69,021
New +$14.7M
ADBE icon
61
Adobe
ADBE
$105B
$14.2M 0.74%
40,715
+23,671
+139% +$8.05M
MA icon
62
Mastercard
MA
$493B
$14.1M 0.73%
24,711
+1,350
+6% +$755K
ZTS icon
63
Zoetis
ZTS
$30B
$13.1M 0.68%
104,216
+29,806
+40% +$3.89M
ROST icon
64
Ross Stores
ROST
$81.9B
$13.1M 0.67%
72,482
+3,663
+5% +$611K
WAT icon
65
Waters Corp
WAT
$39.9B
$12.6M 0.65%
33,144
+1,412
+4% +$520K
RSP icon
66
Invesco S&P 500 Equal Weight ETF
RSP
$99.1B
$12.5M 0.65%
65,513
+15,595
+31% +$2.96M
HUBB icon
67
Hubbell
HUBB
$27.2B
$12.2M 0.63%
27,527
+1,479
+6% +$648K
RGA icon
68
Reinsurance Group of America
RGA
$16.1B
$11.5M 0.59%
56,330
+3,039
+6% +$588K
META icon
69
Meta Platforms (Facebook)
META
$1.51T
$11.4M 0.59%
17,244
+1,143
+7% +$763K
KVUE icon
70
Kenvue
KVUE
$36.9B
$11.3M 0.58%
655,600
– –
INTC icon
71
Intel
INTC
$513B
$11.2M 0.58%
304,384
+11,687
+4% +$441K
TGT icon
72
Target
TGT
$68B
$11.2M 0.58%
114,800
-13,162
-10% -$1.21M
SHW icon
73
Sherwin-Williams
SHW
$89.8B
$7.71M 0.4%
23,783
+1,354
+6% +$453K
FDS icon
74
Factset
FDS
$10.2B
$6.67M 0.34%
23,002
+2,346
+11% +$659K
MEDP icon
75
Medpace
MEDP
$16.5B
$5.39M 0.28%
9,590
-2,894
-23% -$1.64M
1 2
3
4 5

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SFS
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ACM
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BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
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IHAM
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CL
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IVAV
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Willis Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Willis Investment Counsel held 131 positions worth $1.94B, up 5.8% from $1.83B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Willis Investment Counsel deployed $96.7M of net new capital in Q4 2025, opening 4 new positions and adding to 75 existing holdings. Its largest new stake was Waste Management: 69,021 shares worth $15.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Clorox, an estimated $3.02M trimmed.

  • Willis Investment Counsel's largest Q4 2025 buy was Waste Management: 69,021 shares worth $15.2M.
  • Willis Investment Counsel added most to Abbott in Q4 2025, an estimated $11.8M increase.
  • Willis Investment Counsel's biggest Q4 2025 reduction was Clorox, cutting an estimated $3.02M.
  • Willis Investment Counsel's ten largest holdings make up 26% of its $1.94B portfolio in Q4 2025.
  • Willis Investment Counsel opened 4 new positions and closed 1 in Q4 2025.
  • Willis Investment Counsel's portfolio value rose 5.8% quarter-over-quarter to $1.94B.

Based on Willis Investment Counsel's 13F filing for Q4 2025, filed 22 Jan 2026.