We are live on ! Find out more
WIC

Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+4.51%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.83B
AUM Growth
+$120M
Cap. Flow
+$64.5M
Cap. Flow %
3.53%
Top 10 Hldgs %
27.01%
Holding
130
New
12
Increased
60
Reduced
43
Closed
3

Top Buys

Rank Stock Value
1
ACN icon
Accenture
ACN
+$12.1M
2
HUBB icon
Hubbell
HUBB
+$11.2M
3
META icon
Meta Platforms (Facebook)
META
+$11.2M
4
SHW icon
Sherwin-Williams
SHW
+$7.91M
5
LLY icon
Eli Lilly
LLY
+$7.68M

Top Sells

Rank Stock Value
1
AMAT icon
Applied Materials
AMAT
+$9.37M
2
TTE icon
TotalEnergies
TTE
+$7.19M
3
MSM icon
MSC Industrial Direct
MSM
+$6.95M
4
SHEL icon
Shell
SHEL
+$6.4M
5
KVUE icon
Kenvue
KVUE
+$6.38M

Sector Composition

Rank Sector Weight
1 Technology 21.74%
2 Healthcare 16.89%
3 Industrials 15.2%
4 Consumer Staples 11.23%
5 Consumer Discretionary 10.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CVX icon
51
Chevron
CVX
$366B
$15.5M 0.85%
100,029
+18,742
+23% +$2.9M
FTNT icon
52
Fortinet
FTNT
$117B
$15.4M 0.84%
183,300
+52,852
+41% +$4.72M
LLY icon
53
Eli Lilly
LLY
$1.06T
$15.1M 0.83%
19,770
+10,314
+109% +$7.68M
GWW icon
54
W.W. Grainger
GWW
$60.2B
$14.8M 0.81%
15,582
+5,125
+49% +$5.15M
ABT icon
55
Abbott
ABT
$187B
$14.3M 0.78%
106,966
– –
KEYS icon
56
Keysight
KEYS
$58.3B
$13.3M 0.73%
76,276
-778
-1% -$130K
MA icon
57
Mastercard
MA
$493B
$13.3M 0.73%
23,361
-129
-0.5% -$74.1K
GOOGL icon
58
Alphabet (Google) Class A
GOOGL
$4.33T
$12.2M 0.67%
50,386
-292
-0.6% -$61.2K
AMAT icon
59
Applied Materials
AMAT
$428B
$12.2M 0.67%
59,633
-51,621
-46% -$9.37M
META icon
60
Meta Platforms (Facebook)
META
$1.51T
$11.8M 0.65%
16,101
+15,037
+1,413% +$11.2M
TGT icon
61
Target
TGT
$68B
$11.5M 0.63%
127,962
+278
+0.2% +$27.4K
VBR icon
62
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$11.4M 0.62%
54,448
+97
+0.2% +$19.8K
HUBB icon
63
Hubbell
HUBB
$27.2B
$11.2M 0.61%
+26,048
New +$11.2M
ZTS icon
64
Zoetis
ZTS
$30B
$10.9M 0.6%
74,410
-1,439
-2% -$218K
KVUE icon
65
Kenvue
KVUE
$36.9B
$10.6M 0.58%
655,600
-312,676
-32% -$6.38M
ROST icon
66
Ross Stores
ROST
$81.9B
$10.5M 0.57%
68,819
-496
-0.7% -$70.8K
RGA icon
67
Reinsurance Group of America
RGA
$16.1B
$10.2M 0.56%
53,291
-720
-1% -$138K
INTC icon
68
Intel
INTC
$513B
$9.82M 0.54%
292,697
-9,802
-3% -$237K
WAT icon
69
Waters Corp
WAT
$39.9B
$9.51M 0.52%
31,732
-473
-1% -$143K
RSP icon
70
Invesco S&P 500 Equal Weight ETF
RSP
$99.1B
$9.47M 0.52%
49,918
+27,176
+119% +$5.06M
SHW icon
71
Sherwin-Williams
SHW
$89.8B
$7.77M 0.42%
+22,429
New +$7.91M
MEDP icon
72
Medpace
MEDP
$16.5B
$6.42M 0.35%
12,484
+234
+2% +$102K
ADBE icon
73
Adobe
ADBE
$105B
$6.01M 0.33%
17,044
+295
+2% +$106K
FDS icon
74
Factset
FDS
$10.2B
$5.92M 0.32%
20,656
-260
-1% -$99.3K
FTDR icon
75
Frontdoor
FTDR
$6.26B
$3.6M 0.2%
53,533
+1,139
+2% +$69.3K
1 2
3
4 5

Similar funds

SFS
Strategic Financial Services Utica, New York $2.1B AUM 19.14% 1-Year Est. Return
ACM
Analog Century Management New York $2.09B AUM 186.85% 1-Year Est. Return
BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
Hardman Johnston Global Advisors Stamford, Connecticut $2.1B AUM 41.89% 1-Year Est. Return
IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
CSS LLC Chicago, Illinois $2.09B AUM 58.96% 1-Year Est. Return
IVAV
Index Venture Associates VI St. Helier, Channel Islands, Jersey $2.11B AUM 13.76% 1-Year Est. Return

Willis Investment Counsel's Q3 2025 Portfolio in Review

As of Q3 2025, Willis Investment Counsel held 130 positions worth $1.83B, up 7% from $1.71B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel deployed $64.5M of net new capital in Q3 2025, opening 12 new positions and adding to 60 existing holdings. Its largest new stake was Hubbell: 26,048 shares worth $11.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 23% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Applied Materials, an estimated $9.37M trimmed.

  • Willis Investment Counsel's largest Q3 2025 buy was Hubbell: 26,048 shares worth $11.2M.
  • Willis Investment Counsel added most to Accenture in Q3 2025, an estimated $12.1M increase.
  • Willis Investment Counsel's biggest Q3 2025 reduction was Applied Materials, cutting an estimated $9.37M.
  • Willis Investment Counsel fully exited TotalEnergies in Q3 2025, selling an estimated $7.19M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.83B portfolio in Q3 2025.
  • Willis Investment Counsel opened 12 new positions and closed 3 in Q3 2025.
  • Willis Investment Counsel's portfolio value rose 7% quarter-over-quarter to $1.83B.

Based on Willis Investment Counsel's 13F filing for Q3 2025, filed 5 Nov 2025.