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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+2.56%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.71B
AUM Growth
+$221M
Cap. Flow
+$197M
Cap. Flow %
11.56%
Top 10 Hldgs %
27.95%
Holding
123
New
6
Increased
90
Reduced
7
Closed
5

Top Buys

Rank Stock Value
1
ABT icon
Abbott
ABT
+$14.1M
2
TSCO icon
Tractor Supply
TSCO
+$10.1M
3
SNY icon
Sanofi
SNY
+$9.18M
4
ACN icon
Accenture
ACN
+$8.08M
5
LLY icon
Eli Lilly
LLY
+$7.35M

Top Sells

Rank Stock Value
1
VZ icon
Verizon
VZ
+$5.67M
2
MOS icon
The Mosaic Company
MOS
+$3.65M
3
AAP icon
Advance Auto Parts
AAP
+$2.83M
4
TROW icon
T. Rowe Price
TROW
+$1.77M
5
FTRE icon
Fortrea Holdings
FTRE
+$1.39M

Sector Composition

Rank Sector Weight
1 Technology 23.29%
2 Healthcare 15.81%
3 Industrials 14.68%
4 Consumer Staples 12.1%
5 Consumer Discretionary 9.82%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ABT icon
51
Abbott
ABT
$187B
$14.5M 0.85%
+106,966
New +$14.1M
GD icon
52
General Dynamics
GD
$106B
$14.1M 0.82%
48,300
+5,700
+13% +$1.57M
VLO icon
53
Valero Energy
VLO
$85.9B
$14.1M 0.82%
104,600
+12,600
+14% +$1.57M
FTNT icon
54
Fortinet
FTNT
$117B
$13.8M 0.81%
130,448
+1,187
+0.9% +$120K
MA icon
55
Mastercard
MA
$493B
$13.2M 0.77%
23,490
+6,270
+36% +$3.47M
KEYS icon
56
Keysight
KEYS
$58.3B
$12.6M 0.74%
77,054
+991
+1% +$151K
TGT icon
57
Target
TGT
$68B
$12.6M 0.74%
127,684
+12,600
+11% +$1.21M
ZTS icon
58
Zoetis
ZTS
$30B
$11.8M 0.69%
75,849
+14,382
+23% +$2.28M
CVX icon
59
Chevron
CVX
$366B
$11.6M 0.68%
81,287
+9,800
+14% +$1.38M
WAT icon
60
Waters Corp
WAT
$39.9B
$11.2M 0.66%
32,205
+351
+1% +$121K
GWW icon
61
W.W. Grainger
GWW
$60.2B
$10.9M 0.64%
10,457
+2,826
+37% +$2.94M
RGA icon
62
Reinsurance Group of America
RGA
$16.1B
$10.7M 0.63%
54,011
+343
+0.6% +$67K
VBR icon
63
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$10.6M 0.62%
54,351
+25,603
+89% +$4.74M
FDS icon
64
Factset
FDS
$10.2B
$9.36M 0.55%
20,916
+4,430
+27% +$1.94M
GOOGL icon
65
Alphabet (Google) Class A
GOOGL
$4.33T
$8.93M 0.52%
50,678
+419
+0.8% +$68.6K
ROST icon
66
Ross Stores
ROST
$81.9B
$8.84M 0.52%
69,315
+18,226
+36% +$2.53M
MSM icon
67
MSC Industrial Direct
MSM
$6.86B
$8.79M 0.51%
103,398
+11,739
+13% +$927K
LLY icon
68
Eli Lilly
LLY
$1.06T
$7.37M 0.43%
+9,456
New +$7.35M
TTE icon
69
TotalEnergies
TTE
$190B
$7.19M 0.42%
117,137
+15,000
+15% +$890K
INTC icon
70
Intel
INTC
$513B
$6.78M 0.4%
302,499
+3,441
+1% +$71.3K
ADBE icon
71
Adobe
ADBE
$105B
$6.48M 0.38%
16,749
+151
+0.9% +$58.2K
MUR icon
72
Murphy Oil
MUR
$4.78B
$5.39M 0.32%
239,336
-828
-0.3% -$18.5K
RSP icon
73
Invesco S&P 500 Equal Weight ETF
RSP
$99.5B
$4.13M 0.24%
22,742
+8,645
+61% +$1.49M
MEDP icon
74
Medpace
MEDP
$16.5B
$3.84M 0.23%
12,250
+4,402
+56% +$1.32M
QLYS icon
75
Qualys
QLYS
$6.35B
$3.37M 0.2%
23,611
+9,626
+69% +$1.27M
1 2
3
4 5

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ACM
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BWC
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CF
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HJGA
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IHAM
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IVAV
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Willis Investment Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Willis Investment Counsel held 123 positions worth $1.71B, up 15% from $1.49B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $197M of net new capital in Q2 2025, opening 6 new positions and adding to 90 existing holdings. Its largest new stake was Abbott: 106,966 shares worth $14.5M.

By sector, the portfolio is most concentrated in Technology at 23% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Verizon, an estimated $5.67M trimmed.

  • Willis Investment Counsel's largest Q2 2025 buy was Abbott: 106,966 shares worth $14.5M.
  • Willis Investment Counsel added most to Tractor Supply in Q2 2025, an estimated $10.1M increase.
  • Willis Investment Counsel's biggest Q2 2025 reduction was Verizon, cutting an estimated $5.67M.
  • Willis Investment Counsel fully exited The Mosaic Company in Q2 2025, selling an estimated $3.65M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.71B portfolio in Q2 2025.
  • Willis Investment Counsel opened 6 new positions and closed 5 in Q2 2025.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $1.71B.

Based on Willis Investment Counsel's 13F filing for Q2 2025, filed 12 Aug 2025.