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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.69%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.94B
AUM Growth
+$107M
Cap. Flow
+$96.7M
Cap. Flow %
5%
Top 10 Hldgs %
26.49%
Holding
131
New
4
Increased
75
Reduced
21
Closed
1

Top Buys

Rank Stock Value
1
WM icon
Waste Management
WM
+$14.7M
2
ABT icon
Abbott
ABT
+$11.8M
3
ADBE icon
Adobe
ADBE
+$8.05M
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$5.1M
5
ZTS icon
Zoetis
ZTS
+$3.89M

Top Sells

Rank Stock Value
1
CLX icon
Clorox
CLX
+$3.02M
2
LMT icon
Lockheed Martin
LMT
+$2.64M
3
UPS icon
United Parcel Service
UPS
+$1.72M
4
BHP icon
BHP
BHP
+$1.67M
5
MEDP icon
Medpace
MEDP
+$1.64M

Sector Composition

Rank Sector Weight
1 Technology 22.25%
2 Healthcare 17.94%
3 Industrials 15.79%
4 Consumer Staples 10.02%
5 Consumer Discretionary 9.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
T icon
26
AT&T
T
$163B
$25.2M 1.3%
1,015,610
-9
-0% -$228
JPM icon
27
JPMorgan Chase
JPM
$950B
$25.1M 1.3%
77,879
-100
-0.1% -$31K
ABT icon
28
Abbott
ABT
$187B
$25M 1.29%
199,349
+92,383
+86% +$11.8M
ETN icon
29
Eaton
ETN
$174B
$24.5M 1.27%
77,073
– –
COP icon
30
ConocoPhillips
COP
$141B
$24M 1.24%
256,761
+5,461
+2% +$494K
AEP icon
31
American Electric Power
AEP
$68.4B
$23.5M 1.21%
203,538
– –
DRI icon
32
Darden Restaurants
DRI
$24.4B
$22.6M 1.17%
122,600
– –
LLY icon
33
Eli Lilly
LLY
$1.06T
$22.5M 1.16%
20,926
+1,156
+6% +$1.11M
GD icon
34
General Dynamics
GD
$106B
$22.5M 1.16%
66,700
– –
VZ icon
35
Verizon
VZ
$196B
$22.4M 1.16%
549,500
-13,278
-2% -$539K
ADP icon
36
Automatic Data Processing
ADP
$108B
$22M 1.14%
85,656
– –
MMM icon
37
3M
MMM
$94.3B
$21.8M 1.13%
136,141
+2,077
+2% +$340K
AXP icon
38
American Express
AXP
$230B
$21M 1.08%
56,680
+2,863
+5% +$1.02M
UPS icon
39
United Parcel Service
UPS
$88.9B
$20.9M 1.08%
210,373
-18,358
-8% -$1.72M
CLX icon
40
Clorox
CLX
$12.7B
$20.6M 1.07%
204,600
-27,800
-12% -$3.02M
SHEL icon
41
Shell
SHEL
$245B
$20.3M 1.05%
276,722
+2,783
+1% +$205K
NVDA icon
42
NVIDIA
NVDA
$5.42T
$20.3M 1.05%
108,863
+4,646
+4% +$865K
LOW icon
43
Lowe's Companies
LOW
$125B
$20.1M 1.04%
83,418
– –
KMB icon
44
Kimberly-Clark
KMB
$36.5B
$19.9M 1.03%
197,015
-125
-0.1% -$13.7K
GNRC icon
45
Generac Holdings
GNRC
$12.5B
$19.5M 1.01%
143,137
+13,553
+10% +$2.19M
DUK icon
46
Duke Energy
DUK
$97.3B
$18.8M 0.97%
160,282
– –
EMR icon
47
Emerson Electric
EMR
$88.3B
$18.5M 0.96%
139,600
– –
GPC icon
48
Genuine Parts
GPC
$18.7B
$17.1M 0.88%
139,019
– –
VLO icon
49
Valero Energy
VLO
$85.9B
$17M 0.88%
104,600
– –
VBR icon
50
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$16.7M 0.86%
78,792
+24,344
+45% +$5.1M
1
2
3 4 5

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BWC
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Willis Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Willis Investment Counsel held 131 positions worth $1.94B, up 5.8% from $1.83B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Willis Investment Counsel deployed $96.7M of net new capital in Q4 2025, opening 4 new positions and adding to 75 existing holdings. Its largest new stake was Waste Management: 69,021 shares worth $15.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Clorox, an estimated $3.02M trimmed.

  • Willis Investment Counsel's largest Q4 2025 buy was Waste Management: 69,021 shares worth $15.2M.
  • Willis Investment Counsel added most to Abbott in Q4 2025, an estimated $11.8M increase.
  • Willis Investment Counsel's biggest Q4 2025 reduction was Clorox, cutting an estimated $3.02M.
  • Willis Investment Counsel's ten largest holdings make up 26% of its $1.94B portfolio in Q4 2025.
  • Willis Investment Counsel opened 4 new positions and closed 1 in Q4 2025.
  • Willis Investment Counsel's portfolio value rose 5.8% quarter-over-quarter to $1.94B.

Based on Willis Investment Counsel's 13F filing for Q4 2025, filed 22 Jan 2026.