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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+4.51%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.83B
AUM Growth
+$120M
Cap. Flow
+$64.5M
Cap. Flow %
3.53%
Top 10 Hldgs %
27.01%
Holding
130
New
12
Increased
60
Reduced
43
Closed
3

Top Buys

Rank Stock Value
1
ACN icon
Accenture
ACN
+$12.1M
2
HUBB icon
Hubbell
HUBB
+$11.2M
3
META icon
Meta Platforms (Facebook)
META
+$11.2M
4
SHW icon
Sherwin-Williams
SHW
+$7.91M
5
LLY icon
Eli Lilly
LLY
+$7.68M

Top Sells

Rank Stock Value
1
AMAT icon
Applied Materials
AMAT
+$9.37M
2
TTE icon
TotalEnergies
TTE
+$7.19M
3
MSM icon
MSC Industrial Direct
MSM
+$6.95M
4
SHEL icon
Shell
SHEL
+$6.4M
5
KVUE icon
Kenvue
KVUE
+$6.38M

Sector Composition

Rank Sector Weight
1 Technology 21.74%
2 Healthcare 16.89%
3 Industrials 15.2%
4 Consumer Staples 11.23%
5 Consumer Discretionary 10.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SNY icon
26
Sanofi
SNY
$104B
$26.3M 1.44%
556,700
+56,500
+11% +$2.73M
MCD icon
27
McDonald's
MCD
$195B
$25.8M 1.41%
84,785
+10,994
+15% +$3.35M
XOM icon
28
ExxonMobil
XOM
$634B
$25.5M 1.4%
226,324
-1,465
-0.6% -$163K
ADP icon
29
Automatic Data Processing
ADP
$108B
$25.1M 1.37%
85,656
+6,319
+8% +$1.9M
VZ icon
30
Verizon
VZ
$196B
$24.7M 1.35%
562,778
+100
+0% +$4.33K
JPM icon
31
JPMorgan Chase
JPM
$950B
$24.6M 1.35%
77,979
+9,059
+13% +$2.69M
KMB icon
32
Kimberly-Clark
KMB
$36.5B
$24.5M 1.34%
197,140
+9,900
+5% +$1.28M
COP icon
33
ConocoPhillips
COP
$141B
$23.8M 1.3%
251,300
-1,030
-0.4% -$97.4K
DRI icon
34
Darden Restaurants
DRI
$24.4B
$23.3M 1.28%
122,600
+19,500
+19% +$4.01M
AEP icon
35
American Electric Power
AEP
$68.4B
$22.9M 1.25%
203,538
+638
+0.3% +$69.8K
GD icon
36
General Dynamics
GD
$106B
$22.7M 1.24%
66,700
+18,400
+38% +$5.8M
GNRC icon
37
Generac Holdings
GNRC
$12.5B
$21.7M 1.19%
129,584
-405
-0.3% -$71K
LOW icon
38
Lowe's Companies
LOW
$125B
$21M 1.15%
83,418
+5,371
+7% +$1.32M
MMM icon
39
3M
MMM
$94.3B
$20.8M 1.14%
134,064
-170
-0.1% -$26.2K
DUK icon
40
Duke Energy
DUK
$97.3B
$19.8M 1.08%
160,282
+10,300
+7% +$1.25M
SHEL icon
41
Shell
SHEL
$245B
$19.6M 1.07%
273,939
-88,830
-24% -$6.4M
NVDA icon
42
NVIDIA
NVDA
$5.42T
$19.4M 1.06%
104,217
-636
-0.6% -$111K
GPC icon
43
Genuine Parts
GPC
$18.7B
$19.3M 1.05%
139,019
+288
+0.2% +$38.6K
UPS icon
44
United Parcel Service
UPS
$88.9B
$19.1M 1.04%
228,731
-31,817
-12% -$2.88M
EMR icon
45
Emerson Electric
EMR
$88.3B
$18.3M 1%
139,600
– –
AXP icon
46
American Express
AXP
$230B
$17.9M 0.98%
53,817
-471
-0.9% -$150K
VLO icon
47
Valero Energy
VLO
$85.9B
$17.8M 0.97%
104,600
– –
LH icon
48
Labcorp
LH
$25.9B
$17.6M 0.96%
61,178
-4,728
-7% -$1.27M
TROW icon
49
T. Rowe Price
TROW
$24.3B
$16.2M 0.88%
157,500
-3,100
-2% -$326K
DE icon
50
Deere & Co
DE
$168B
$15.7M 0.86%
34,345
+145
+0.4% +$71.5K
1
2
3 4 5

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BWC
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HJGA
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Willis Investment Counsel's Q3 2025 Portfolio in Review

As of Q3 2025, Willis Investment Counsel held 130 positions worth $1.83B, up 7% from $1.71B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel deployed $64.5M of net new capital in Q3 2025, opening 12 new positions and adding to 60 existing holdings. Its largest new stake was Hubbell: 26,048 shares worth $11.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 23% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Applied Materials, an estimated $9.37M trimmed.

  • Willis Investment Counsel's largest Q3 2025 buy was Hubbell: 26,048 shares worth $11.2M.
  • Willis Investment Counsel added most to Accenture in Q3 2025, an estimated $12.1M increase.
  • Willis Investment Counsel's biggest Q3 2025 reduction was Applied Materials, cutting an estimated $9.37M.
  • Willis Investment Counsel fully exited TotalEnergies in Q3 2025, selling an estimated $7.19M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.83B portfolio in Q3 2025.
  • Willis Investment Counsel opened 12 new positions and closed 3 in Q3 2025.
  • Willis Investment Counsel's portfolio value rose 7% quarter-over-quarter to $1.83B.

Based on Willis Investment Counsel's 13F filing for Q3 2025, filed 5 Nov 2025.