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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+2.56%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.71B
AUM Growth
+$221M
Cap. Flow
+$197M
Cap. Flow %
11.56%
Top 10 Hldgs %
27.95%
Holding
123
New
6
Increased
90
Reduced
7
Closed
5

Top Buys

Rank Stock Value
1
ABT icon
Abbott
ABT
+$14.1M
2
TSCO icon
Tractor Supply
TSCO
+$10.1M
3
SNY icon
Sanofi
SNY
+$9.18M
4
ACN icon
Accenture
ACN
+$8.08M
5
LLY icon
Eli Lilly
LLY
+$7.35M

Top Sells

Rank Stock Value
1
VZ icon
Verizon
VZ
+$5.67M
2
MOS icon
The Mosaic Company
MOS
+$3.65M
3
AAP icon
Advance Auto Parts
AAP
+$2.83M
4
TROW icon
T. Rowe Price
TROW
+$1.77M
5
FTRE icon
Fortrea Holdings
FTRE
+$1.39M

Sector Composition

Rank Sector Weight
1 Technology 23.29%
2 Healthcare 15.81%
3 Industrials 14.68%
4 Consumer Staples 12.1%
5 Consumer Discretionary 9.82%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FTDR icon
76
Frontdoor
FTDR
$6.26B
$3.09M 0.18%
52,394
+19,793
+61% +$993K
NRC icon
77
NRC Health Common Stock
NRC
$450M
$3.04M 0.18%
180,999
+115,221
+175% +$1.56M
LOGI icon
78
Logitech
LOGI
$15.2B
$2.79M 0.16%
30,942
+12,798
+71% +$1.04M
GIL icon
79
Gildan
GIL
$10.6B
$2.62M 0.15%
53,156
+24,853
+88% +$1.14M
STRL icon
80
Sterling Infrastructure
STRL
$16.7B
$2.46M 0.14%
10,672
+4,803
+82% +$839K
DCI icon
81
Donaldson
DCI
$11.4B
$2.37M 0.14%
34,184
+15,866
+87% +$1.07M
CSGS
82
DELISTED
CSG Systems International
CSGS
$2.31M 0.14%
35,341
+16,862
+91% +$1.05M
EVTC icon
83
Evertec
EVTC
$1.78B
$2.24M 0.13%
62,033
+24,011
+63% +$851K
PAYC icon
84
Paycom
PAYC
$9.69B
$2.23M 0.13%
9,651
+4,664
+94% +$1.11M
AOS icon
85
A.O. Smith
AOS
$8.7B
$2.05M 0.12%
31,292
+12,932
+70% +$846K
UI icon
86
Ubiquiti
UI
$34.3B
$2.04M 0.12%
4,945
+2,343
+90% +$853K
LQDT icon
87
Liquidity Services
LQDT
$1.32B
$1.92M 0.11%
81,523
+38,255
+88% +$1.03M
HXL icon
88
Hexcel
HXL
$7.82B
$1.61M 0.09%
28,506
+10,776
+61% +$570K
VRSN icon
89
VeriSign
VRSN
$26.6B
$1.53M 0.09%
5,283
+500
+10% +$135K
JBTM
90
JBT Marel
JBTM
$6.39B
$1.48M 0.09%
12,346
+4,899
+66% +$547K
TTC icon
91
Toro Company
TTC
$9.49B
$1.21M 0.07%
17,145
+8,302
+94% +$589K
JKHY icon
92
Jack Henry & Associates
JKHY
$11.1B
$1.03M 0.06%
5,719
+2,019
+55% +$359K
PAR icon
93
PAR Technology
PAR
$735M
$1.02M 0.06%
14,722
-382
-3% -$23.9K
DLB icon
94
Dolby
DLB
$5.79B
$951K 0.06%
12,806
+6,063
+90% +$454K
ZBRA icon
95
Zebra Technologies
ZBRA
$17.8B
$947K 0.06%
+3,070
New +$834K
MXCT icon
96
MaxCyte
MXCT
$126M
$829K 0.05%
380,471
– –
ATKR icon
97
Atkore
ATKR
$3.16B
$822K 0.05%
11,656
+5,378
+86% +$349K
META icon
98
Meta Platforms (Facebook)
META
$1.51T
$785K 0.05%
+1,064
New +$657K
KO icon
99
Coca-Cola
KO
$375B
$779K 0.05%
11,007
– –
VO icon
100
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$718K 0.04%
10,268
– –
1 2 3
4
5

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SFS
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ACM
Analog Century Management New York $2.09B AUM 186.85% 1-Year Est. Return
BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
Hardman Johnston Global Advisors Stamford, Connecticut $2.1B AUM 41.89% 1-Year Est. Return
IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
CSS LLC Chicago, Illinois $2.09B AUM 58.96% 1-Year Est. Return
IVAV
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Willis Investment Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Willis Investment Counsel held 123 positions worth $1.71B, up 15% from $1.49B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $197M of net new capital in Q2 2025, opening 6 new positions and adding to 90 existing holdings. Its largest new stake was Abbott: 106,966 shares worth $14.5M.

By sector, the portfolio is most concentrated in Technology at 23% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Verizon, an estimated $5.67M trimmed.

  • Willis Investment Counsel's largest Q2 2025 buy was Abbott: 106,966 shares worth $14.5M.
  • Willis Investment Counsel added most to Tractor Supply in Q2 2025, an estimated $10.1M increase.
  • Willis Investment Counsel's biggest Q2 2025 reduction was Verizon, cutting an estimated $5.67M.
  • Willis Investment Counsel fully exited The Mosaic Company in Q2 2025, selling an estimated $3.65M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.71B portfolio in Q2 2025.
  • Willis Investment Counsel opened 6 new positions and closed 5 in Q2 2025.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $1.71B.

Based on Willis Investment Counsel's 13F filing for Q2 2025, filed 12 Aug 2025.