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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
-23.55%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.2B
AUM Growth
-$341M
Cap. Flow
+$92.7M
Cap. Flow %
7.69%
Top 10 Hldgs %
27.15%
Holding
111
New
15
Increased
67
Reduced
23
Closed
2

Top Buys

Rank Stock Value
1
ACN icon
Accenture
ACN
+$24M
2
UPS icon
United Parcel Service
UPS
+$18M
3
MCD icon
McDonald's
MCD
+$9.25M
4
PG icon
Procter & Gamble
PG
+$7.2M
5
PAYX icon
Paychex
PAYX
+$6.65M

Top Sells

Rank Stock Value
1
LLY icon
Eli Lilly
LLY
+$26.7M
2
AEP icon
American Electric Power
AEP
+$21.2M
3
ETN icon
Eaton
ETN
+$19.5M
4
OXY icon
Occidental Petroleum
OXY
+$16.6M
5
JPM icon
JPMorgan Chase
JPM
+$12.8M

Sector Composition

Rank Sector Weight
1 Technology 17.13%
2 Financials 16.83%
3 Healthcare 14.92%
4 Industrials 12.49%
5 Consumer Staples 9.79%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TSCO icon
51
Tractor Supply
TSCO
$18B
$9.1M 0.76%
537,950
+51,345
+11% +$921K
GL icon
52
Globe Life
GL
$14.3B
$8.09M 0.67%
112,333
+7,658
+7% +$722K
RTN
53
DELISTED
Raytheon Company
RTN
$7.82M 0.65%
59,646
+8,700
+17% +$1.72M
LH icon
54
Labcorp
LH
$25.9B
$7.82M 0.65%
72,031
+12,722
+21% +$1.83M
MCD icon
55
McDonald's
MCD
$195B
$7.76M 0.64%
+46,937
New +$9.25M
CERN
56
DELISTED
Cerner Corp
CERN
$7.75M 0.64%
123,102
+9,677
+9% +$688K
DLB icon
57
Dolby
DLB
$5.79B
$7.54M 0.63%
139,002
+10,233
+8% +$671K
AXP icon
58
American Express
AXP
$230B
$7.07M 0.59%
82,561
+5,788
+8% +$673K
PG icon
59
Procter & Gamble
PG
$339B
$6.6M 0.55%
+60,010
New +$7.2M
ETN icon
60
Eaton
ETN
$174B
$6.23M 0.52%
80,200
-212,500
-73% -$19.5M
RCI icon
61
Rogers Communications
RCI
$18.6B
$5.92M 0.49%
142,478
+10,178
+8% +$476K
AAP icon
62
Advance Auto Parts
AAP
$3.49B
$5.75M 0.48%
61,593
+4,484
+8% +$581K
HD icon
63
Home Depot
HD
$355B
$5.58M 0.46%
+29,900
New +$6.56M
WMT icon
64
Walmart Inc
WMT
$890B
$5.43M 0.45%
+143,460
New +$5.52M
IFF icon
65
International Flavors & Fragrances
IFF
$21.9B
$5.31M 0.44%
52,025
+3,262
+7% +$406K
APD icon
66
Air Products & Chemicals
APD
$67.6B
$5.06M 0.42%
+25,341
New +$5.78M
VAR
67
DELISTED
Varian Medical Systems, Inc.
VAR
$4.95M 0.41%
48,227
+3,197
+7% +$422K
LMT icon
68
Lockheed Martin
LMT
$136B
$4.71M 0.39%
+13,900
New +$5.47M
RGA icon
69
Reinsurance Group of America
RGA
$16.1B
$4.55M 0.38%
54,065
+3,790
+8% +$494K
MXIM
70
DELISTED
Maxim Integrated Products
MXIM
$4.12M 0.34%
+84,700
New +$4.86M
MSM icon
71
MSC Industrial Direct
MSM
$6.86B
$4.08M 0.34%
74,287
+5,785
+8% +$381K
WLY icon
72
John Wiley & Sons Class A
WLY
$2.66B
$4.07M 0.34%
108,485
-1,050
-1% -$44K
META icon
73
Meta Platforms (Facebook)
META
$1.51T
$4.06M 0.34%
24,315
-4,400
-15% -$861K
KO icon
74
Coca-Cola
KO
$375B
$4.03M 0.33%
90,968
+80,892
+803% +$4.37M
MOS icon
75
The Mosaic Company
MOS
$7.33B
$3.77M 0.31%
348,620
+72,526
+26% +$1.23M
1 2
3
4 5

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Willis Investment Counsel's Q1 2020 Portfolio in Review

As of Q1 2020, Willis Investment Counsel held 111 positions worth $1.2B, down 22% from $1.55B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel deployed $92.7M of net new capital in Q1 2020, opening 15 new positions and adding to 67 existing holdings. Its largest new stake was Accenture: 124,471 shares worth $20.3M.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 14% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was Eli Lilly, an estimated $26.7M trimmed.

  • Willis Investment Counsel's largest Q1 2020 buy was Accenture: 124,471 shares worth $20.3M.
  • Willis Investment Counsel added most to Paychex in Q1 2020, an estimated $6.65M increase.
  • Willis Investment Counsel's biggest Q1 2020 reduction was Eli Lilly, cutting an estimated $26.7M.
  • Willis Investment Counsel fully exited Clorox in Q1 2020, selling an estimated $6.76M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.2B portfolio in Q1 2020.
  • Willis Investment Counsel opened 15 new positions and closed 2 in Q1 2020.
  • Willis Investment Counsel's portfolio value fell 22% quarter-over-quarter to $1.2B.

Based on Willis Investment Counsel's 13F filing for Q1 2020, filed 13 May 2020.