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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
-9.53%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.34B
AUM Growth
-$108M
Cap. Flow
+$44.3M
Cap. Flow %
3.29%
Top 10 Hldgs %
20.34%
Holding
122
New
10
Increased
63
Reduced
37
Closed
2

Top Buys

Rank Stock Value
1
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$15.1M
2
XOP icon
State Street SPDR S&P Oil & Gas Exploration & Production ETF
XOP
+$8.92M
3
MXIM
Maxim Integrated Products
MXIM
+$7.11M
4
VLO icon
Valero Energy
VLO
+$5.17M
5
KHC icon
Kraft Heinz
KHC
+$5.17M

Top Sells

Rank Stock Value
1
DUK icon
Duke Energy
DUK
+$7.38M
2
CLX icon
Clorox
CLX
+$6.89M
3
FE icon
FirstEnergy
FE
+$6.25M
4
KO icon
Coca-Cola
KO
+$5.71M
5
JNJ icon
Johnson & Johnson
JNJ
+$5.31M

Sector Composition

Rank Sector Weight
1 Financials 15.36%
2 Technology 14.06%
3 Healthcare 13.22%
4 Consumer Staples 12.9%
5 Consumer Discretionary 9.84%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DUK icon
51
Duke Energy
DUK
$97.3B
$12.5M 0.93%
144,327
-86,697
-38% -$7.38M
ABB
52
DELISTED
ABB Ltd
ABB
$12.2M 0.91%
641,200
+87,200
+16% +$1.77M
DG icon
53
Dollar General
DG
$28B
$11.4M 0.84%
105,085
-20,460
-16% -$2.21M
PPL
54
PPL Corp
PPL
$26.6B
$10.9M 0.81%
384,600
-8,800
-2% -$267K
GIS icon
55
General Mills
GIS
$19.4B
$10.8M 0.81%
278,500
-59,500
-18% -$2.51M
STI
56
DELISTED
SunTrust Banks, Inc.
STI
$10.8M 0.8%
213,546
-53,900
-20% -$3.23M
MMM icon
57
3M
MMM
$94.3B
$10.7M 0.8%
67,374
– –
TTE icon
58
TotalEnergies
TTE
$190B
$10.5M 0.78%
18,465,644
– –
K
59
DELISTED
Kellanova
K
$9.51M 0.71%
177,642
+25,986
+17% +$1.57M
PM icon
60
Philip Morris
PM
$295B
$8.96M 0.67%
134,200
-29,800
-18% -$2.49M
WM icon
61
Waste Management
WM
$92.1B
$8.66M 0.64%
97,300
-2,600
-3% -$233K
AAP icon
62
Advance Auto Parts
AAP
$3.47B
$8.47M 0.63%
53,825
+780
+1% +$130K
MOS icon
63
The Mosaic Company
MOS
$7.38B
$8.19M 0.61%
280,520
-15,320
-5% -$504K
HAS icon
64
Hasbro
HAS
$13.2B
$7.6M 0.57%
93,500
+26,500
+40% +$2.46M
TSCO icon
65
Tractor Supply
TSCO
$17.6B
$7.55M 0.56%
452,550
+7,150
+2% +$128K
DOX icon
66
Amdocs
DOX
$6.23B
$7.48M 0.56%
127,653
+1,810
+1% +$113K
KHC icon
67
Kraft Heinz
KHC
$30B
$7.45M 0.55%
173,142
+99,800
+136% +$5.17M
FITB
68
Fifth Third Bancorp
FITB
$51.8B
$7.39M 0.55%
314,270
– –
GL icon
69
Globe Life
GL
$14.3B
$7.37M 0.55%
98,940
+1,535
+2% +$128K
WLY icon
70
John Wiley & Sons Class A
WLY
$2.74B
$7.12M 0.53%
151,515
+1,570
+1% +$84.5K
AXP icon
71
American Express
AXP
$231B
$7.02M 0.52%
73,675
+975
+1% +$102K
KO icon
72
Coca-Cola
KO
$374B
$6.99M 0.52%
147,636
-119,364
-45% -$5.71M
MXIM
73
DELISTED
Maxim Integrated Products
MXIM
$6.92M 0.51%
+136,100
New +$7.11M
XOP icon
74
State Street SPDR S&P Oil & Gas Exploration & Production ETF
XOP
$3.51B
$6.78M 0.5%
+63,841
New +$8.92M
COP icon
75
ConocoPhillips
COP
$141B
$6.63M 0.49%
106,334
+1,515
+1% +$103K
1 2
3
4 5

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BWC
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HJGA
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Willis Investment Counsel's Q4 2018 Portfolio in Review

As of Q4 2018, Willis Investment Counsel held 122 positions worth $1.34B, down 7.4% from $1.45B the previous quarter. Its ten largest holdings account for 20% of the portfolio.

Willis Investment Counsel deployed $44.3M of net new capital in Q4 2018, opening 10 new positions and adding to 63 existing holdings. Its largest new stake was State Street SPDR S&P 500 ETF Trust: 56,016 shares worth $14M.

By sector, the portfolio is most concentrated in Financials at 15% of assets, down from 16% a quarter earlier, followed by Technology and Healthcare.

On the sell side, the largest reduction was Duke Energy, an estimated $7.38M trimmed.

  • Willis Investment Counsel's largest Q4 2018 buy was State Street SPDR S&P 500 ETF Trust: 56,016 shares worth $14M.
  • Willis Investment Counsel added most to Kraft Heinz in Q4 2018, an estimated $5.17M increase.
  • Willis Investment Counsel's biggest Q4 2018 reduction was Duke Energy, cutting an estimated $7.38M.
  • Willis Investment Counsel fully exited FirstEnergy in Q4 2018, selling an estimated $6.25M.
  • Willis Investment Counsel's ten largest holdings make up 20% of its $1.34B portfolio in Q4 2018.
  • Willis Investment Counsel opened 10 new positions and closed 2 in Q4 2018.
  • Willis Investment Counsel's portfolio value fell 7.4% quarter-over-quarter to $1.34B.

Based on Willis Investment Counsel's 13F filing for Q4 2018, filed 14 Feb 2019.