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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+2.56%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.71B
AUM Growth
+$221M
Cap. Flow
+$197M
Cap. Flow %
11.56%
Top 10 Hldgs %
27.95%
Holding
123
New
6
Increased
90
Reduced
7
Closed
5

Top Buys

Rank Stock Value
1
ABT icon
Abbott
ABT
+$14.1M
2
TSCO icon
Tractor Supply
TSCO
+$10.1M
3
SNY icon
Sanofi
SNY
+$9.18M
4
ACN icon
Accenture
ACN
+$8.08M
5
LLY icon
Eli Lilly
LLY
+$7.35M

Top Sells

Rank Stock Value
1
VZ icon
Verizon
VZ
+$5.67M
2
MOS icon
The Mosaic Company
MOS
+$3.65M
3
AAP icon
Advance Auto Parts
AAP
+$2.83M
4
TROW icon
T. Rowe Price
TROW
+$1.77M
5
FTRE icon
Fortrea Holdings
FTRE
+$1.39M

Sector Composition

Rank Sector Weight
1 Technology 23.29%
2 Healthcare 15.81%
3 Industrials 14.68%
4 Consumer Staples 12.1%
5 Consumer Discretionary 9.82%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ADP icon
26
Automatic Data Processing
ADP
$108B
$24.5M 1.43%
79,337
+9,600
+14% +$2.95M
VZ icon
27
Verizon
VZ
$196B
$24.3M 1.43%
562,678
-130,995
-19% -$5.67M
SNY icon
28
Sanofi
SNY
$104B
$24.2M 1.41%
500,200
+179,600
+56% +$9.18M
KMB icon
29
Kimberly-Clark
KMB
$36.5B
$24.1M 1.41%
187,240
+22,800
+14% +$3.09M
COP icon
30
ConocoPhillips
COP
$141B
$22.6M 1.33%
252,330
+29,625
+13% +$2.67M
AAPL icon
31
Apple
AAPL
$4.57T
$22.5M 1.32%
109,645
+12,234
+13% +$2.47M
DRI icon
32
Darden Restaurants
DRI
$24.4B
$22.5M 1.32%
103,100
-1,600
-2% -$332K
BHP icon
33
BHP
BHP
$230B
$22M 1.29%
456,616
+45,486
+11% +$2.19M
MCD icon
34
McDonald's
MCD
$195B
$21.6M 1.26%
73,791
+8,991
+14% +$2.77M
AEP icon
35
American Electric Power
AEP
$68.4B
$21.1M 1.23%
202,900
+24,000
+13% +$2.5M
MRK icon
36
Merck
MRK
$318B
$20.8M 1.22%
263,182
+75,500
+40% +$6M
MMM icon
37
3M
MMM
$94.3B
$20.4M 1.2%
134,234
+12,107
+10% +$1.73M
AMAT icon
38
Applied Materials
AMAT
$428B
$20.4M 1.19%
111,254
+6,542
+6% +$1.04M
KVUE icon
39
Kenvue
KVUE
$36.9B
$20.3M 1.19%
968,276
+80,129
+9% +$1.82M
JPM icon
40
JPMorgan Chase
JPM
$950B
$20M 1.17%
68,920
+9,400
+16% +$2.4M
GNRC icon
41
Generac Holdings
GNRC
$12.5B
$18.6M 1.09%
129,989
+23,690
+22% +$2.89M
EMR icon
42
Emerson Electric
EMR
$88.3B
$18.6M 1.09%
139,600
+16,500
+13% +$1.89M
DUK icon
43
Duke Energy
DUK
$97.3B
$17.7M 1.04%
149,982
+17,750
+13% +$2.09M
DE icon
44
Deere & Co
DE
$168B
$17.4M 1.02%
34,200
+4,100
+14% +$2.01M
AXP icon
45
American Express
AXP
$230B
$17.3M 1.01%
54,288
+594
+1% +$167K
LOW icon
46
Lowe's Companies
LOW
$125B
$17.3M 1.01%
78,047
+9,576
+14% +$2.14M
LH icon
47
Labcorp
LH
$25.9B
$17.3M 1.01%
65,906
+40
+0.1% +$9.74K
GPC icon
48
Genuine Parts
GPC
$18.7B
$16.8M 0.99%
138,731
+17,000
+14% +$2.05M
NVDA icon
49
NVIDIA
NVDA
$5.42T
$16.6M 0.97%
104,853
-2,032
-2% -$256K
TROW icon
50
T. Rowe Price
TROW
$24.3B
$15.5M 0.91%
160,600
-19,274
-11% -$1.77M
1
2
3 4 5

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Willis Investment Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Willis Investment Counsel held 123 positions worth $1.71B, up 15% from $1.49B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $197M of net new capital in Q2 2025, opening 6 new positions and adding to 90 existing holdings. Its largest new stake was Abbott: 106,966 shares worth $14.5M.

By sector, the portfolio is most concentrated in Technology at 23% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Verizon, an estimated $5.67M trimmed.

  • Willis Investment Counsel's largest Q2 2025 buy was Abbott: 106,966 shares worth $14.5M.
  • Willis Investment Counsel added most to Tractor Supply in Q2 2025, an estimated $10.1M increase.
  • Willis Investment Counsel's biggest Q2 2025 reduction was Verizon, cutting an estimated $5.67M.
  • Willis Investment Counsel fully exited The Mosaic Company in Q2 2025, selling an estimated $3.65M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.71B portfolio in Q2 2025.
  • Willis Investment Counsel opened 6 new positions and closed 5 in Q2 2025.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $1.71B.

Based on Willis Investment Counsel's 13F filing for Q2 2025, filed 12 Aug 2025.