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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+2.02%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.53B
AUM Growth
-$32M
Cap. Flow
-$38M
Cap. Flow %
-2.48%
Top 10 Hldgs %
27.92%
Holding
116
New
3
Increased
68
Reduced
14
Closed
6

Top Buys

Rank Stock Value
1
CSCO icon
Cisco
CSCO
+$4.51M
2
PFE icon
Pfizer
PFE
+$3.67M
3
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$3.63M
4
FDS icon
Factset
FDS
+$3.58M
5
TROW icon
T. Rowe Price
TROW
+$3.56M

Top Sells

Rank Stock Value
1
HR icon
Healthcare Realty
HR
+$20.2M
2
BP icon
BP
BP
+$14.8M
3
AFL icon
Aflac
AFL
+$7.6M
4
ETN icon
Eaton
ETN
+$6.14M
5
PG icon
Procter & Gamble
PG
+$5.61M

Sector Composition

Rank Sector Weight
1 Technology 22.85%
2 Industrials 13.7%
3 Financials 13.66%
4 Healthcare 13.21%
5 Consumer Staples 10.51%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GPC icon
26
Genuine Parts
GPC
$18.7B
$20.4M 1.33%
121,855
– –
AMAT icon
27
Applied Materials
AMAT
$428B
$20.3M 1.32%
164,971
+27,070
+20% +$3.11M
DGX icon
28
Quest Diagnostics
DGX
$26.3B
$19.4M 1.26%
136,800
– –
KR icon
29
Kroger
KR
$34.8B
$19.3M 1.26%
390,650
+4,843
+1% +$221K
T icon
30
AT&T
T
$163B
$19.2M 1.26%
998,710
– –
LH icon
31
Labcorp
LH
$25.9B
$19.2M 1.25%
97,248
+1,494
+2% +$307K
AAPL icon
32
Apple
AAPL
$4.57T
$19M 1.24%
115,353
+1,560
+1% +$230K
TGT icon
33
Target
TGT
$68B
$18.1M 1.18%
109,017
+600
+0.6% +$98.6K
AXP icon
34
American Express
AXP
$230B
$18M 1.18%
109,266
-17,750
-14% -$2.94M
JPM icon
35
JPMorgan Chase
JPM
$950B
$17.6M 1.15%
134,922
+242
+0.2% +$33.2K
EMR icon
36
Emerson Electric
EMR
$88.3B
$17M 1.11%
194,700
– –
DE icon
37
Deere & Co
DE
$168B
$15.7M 1.03%
38,117
– –
RGA icon
38
Reinsurance Group of America
RGA
$16.1B
$15.7M 1.03%
118,436
-20,022
-14% -$2.84M
UPS icon
39
United Parcel Service
UPS
$88.9B
$15.5M 1.01%
79,754
+236
+0.3% +$43.3K
GOOGL icon
40
Alphabet (Google) Class A
GOOGL
$4.33T
$15.4M 1%
148,131
+37,796
+34% +$3.63M
USB icon
41
US Bancorp
USB
$99.6B
$15.3M 1%
424,300
– –
ALL icon
42
Allstate
ALL
$67.5B
$15.1M 0.99%
136,400
– –
PG icon
43
Procter & Gamble
PG
$339B
$15.1M 0.99%
101,590
-39,245
-28% -$5.61M
KMB icon
44
Kimberly-Clark
KMB
$36.5B
$15.1M 0.98%
112,330
-39,000
-26% -$5.07M
LOW icon
45
Lowe's Companies
LOW
$125B
$15M 0.98%
75,203
– –
RL icon
46
Ralph Lauren
RL
$23.6B
$14.8M 0.97%
127,090
+2,479
+2% +$292K
GL icon
47
Globe Life
GL
$14.3B
$14.6M 0.95%
132,795
-28,320
-18% -$3.32M
AEP icon
48
American Electric Power
AEP
$68.4B
$14.2M 0.93%
156,213
– –
ADBE icon
49
Adobe
ADBE
$105B
$14.1M 0.92%
36,483
+1,227
+3% +$436K
DG icon
50
Dollar General
DG
$27.9B
$13.9M 0.91%
65,916
+1,628
+3% +$365K
1
2
3 4 5

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SFS
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ACM
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BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
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IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
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IVAV
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Willis Investment Counsel's Q1 2023 Portfolio in Review

As of Q1 2023, Willis Investment Counsel held 116 positions worth $1.53B, down 2% from $1.56B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel's Q1 2023 filing shows 3 new, 68 increased, 14 reduced and 6 closed positions. Its largest new stake was Invesco QQQ Trust: 1,034 shares worth $332K. The largest sale was Healthcare Realty, an estimated $20.2M.

By sector, the portfolio is most concentrated in Technology at 23% of assets, up from 19% a quarter earlier, followed by Industrials and Financials.

  • Willis Investment Counsel's largest Q1 2023 buy was Invesco QQQ Trust: 1,034 shares worth $332K.
  • Willis Investment Counsel added most to Cisco in Q1 2023, an estimated $4.51M increase.
  • Willis Investment Counsel's biggest Q1 2023 reduction was Aflac, cutting an estimated $7.6M.
  • Willis Investment Counsel fully exited Healthcare Realty in Q1 2023, selling an estimated $20.2M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.53B portfolio in Q1 2023.
  • Willis Investment Counsel opened 3 new positions and closed 6 in Q1 2023.
  • Willis Investment Counsel's portfolio value fell 2% quarter-over-quarter to $1.53B.

Based on Willis Investment Counsel's 13F filing for Q1 2023, filed 18 Apr 2023.