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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+14.06%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.56B
AUM Growth
+$185M
Cap. Flow
+$7.27M
Cap. Flow %
0.47%
Top 10 Hldgs %
27.28%
Holding
117
New
6
Increased
47
Reduced
35
Closed
4

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$5.73M
2
SHEL icon
Shell
SHEL
+$5.1M
3
AAPL icon
Apple
AAPL
+$3.62M
4
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$3.01M
5
PFE icon
Pfizer
PFE
+$2.94M

Top Sells

Rank Stock Value
1
KR icon
Kroger
KR
+$13.4M
2
MRK icon
Merck
MRK
+$4.56M
3
LLY icon
Eli Lilly
LLY
+$2.95M
4
BP icon
BP
BP
+$2M
5
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$1.62M

Sector Composition

Rank Sector Weight
1 Technology 19.02%
2 Financials 15.36%
3 Industrials 13.81%
4 Healthcare 13.64%
5 Consumer Staples 10.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PG icon
26
Procter & Gamble
PG
$339B
$21.3M 1.37%
140,835
– –
GPC icon
27
Genuine Parts
GPC
$18.7B
$21.1M 1.35%
121,855
+406
+0.3% +$70.6K
KMB icon
28
Kimberly-Clark
KMB
$36.5B
$20.5M 1.31%
151,330
– –
HR icon
29
Healthcare Realty
HR
$6.84B
$20.2M 1.29%
1,046,159
– –
PEP icon
30
PepsiCo
PEP
$190B
$20.1M 1.29%
111,489
+639
+0.6% +$114K
RGA icon
31
Reinsurance Group of America
RGA
$16.1B
$19.7M 1.26%
138,458
+1,364
+1% +$190K
GL icon
32
Globe Life
GL
$14.3B
$19.4M 1.24%
161,115
+976
+0.6% +$112K
LH icon
33
Labcorp
LH
$25.9B
$19.4M 1.24%
95,754
-538
-0.6% -$105K
AXP icon
34
American Express
AXP
$230B
$18.8M 1.2%
127,016
+121
+0.1% +$17.9K
EMR icon
35
Emerson Electric
EMR
$88.3B
$18.7M 1.2%
194,700
– –
USB icon
36
US Bancorp
USB
$99.6B
$18.5M 1.18%
424,300
+54,600
+15% +$2.34M
ALL icon
37
Allstate
ALL
$67.5B
$18.5M 1.18%
136,400
– –
T icon
38
AT&T
T
$163B
$18.4M 1.18%
998,710
+65,100
+7% +$1.17M
JPM icon
39
JPMorgan Chase
JPM
$950B
$18.1M 1.16%
134,680
– –
KR icon
40
Kroger
KR
$34.8B
$17.2M 1.1%
385,807
-292,685
-43% -$13.4M
DE icon
41
Deere & Co
DE
$168B
$16.3M 1.05%
38,117
– –
TGT icon
42
Target
TGT
$68B
$16.2M 1.03%
108,417
+236
+0.2% +$37K
DG icon
43
Dollar General
DG
$27.9B
$15.8M 1.01%
64,288
+615
+1% +$152K
LOW icon
44
Lowe's Companies
LOW
$125B
$15M 0.96%
75,203
-31
-0% -$6.2K
AEP icon
45
American Electric Power
AEP
$68.4B
$14.8M 0.95%
156,213
– –
BP icon
46
BP
BP
$107B
$14.8M 0.95%
424,450
-59,984
-12% -$2M
AAPL icon
47
Apple
AAPL
$4.57T
$14.8M 0.95%
113,793
+25,331
+29% +$3.62M
ETN icon
48
Eaton
ETN
$174B
$14.7M 0.94%
93,541
– –
RTX icon
49
RTX Corp
RTX
$301B
$13.8M 0.89%
137,184
– –
UPS icon
50
United Parcel Service
UPS
$88.9B
$13.8M 0.88%
79,518
+533
+0.7% +$92.3K
1
2
3 4 5

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BWC
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CF
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HJGA
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IHAM
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IVAV
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Willis Investment Counsel's Q4 2022 Portfolio in Review

As of Q4 2022, Willis Investment Counsel held 117 positions worth $1.56B, up 13% from $1.38B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel's Q4 2022 filing shows 6 new, 47 increased, 35 reduced and 4 closed positions. Its largest new stake was PAR Technology: 10,000 shares worth $261K. The largest sale was Kroger, an estimated $13.4M.

By sector, the portfolio is most concentrated in Technology at 19% of assets, down from 19% a quarter earlier, followed by Financials and Industrials.

  • Willis Investment Counsel's largest Q4 2022 buy was PAR Technology: 10,000 shares worth $261K.
  • Willis Investment Counsel added most to Microsoft in Q4 2022, an estimated $5.73M increase.
  • Willis Investment Counsel's biggest Q4 2022 reduction was Kroger, cutting an estimated $13.4M.
  • Willis Investment Counsel fully exited Eli Lilly in Q4 2022, selling an estimated $2.95M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.56B portfolio in Q4 2022.
  • Willis Investment Counsel opened 6 new positions and closed 4 in Q4 2022.
  • Willis Investment Counsel's portfolio value rose 13% quarter-over-quarter to $1.56B.

Based on Willis Investment Counsel's 13F filing for Q4 2022, filed 18 Jan 2023.