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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+3.07%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+188.69%
AUM
$1.36B
AUM Growth
+$63.2M
Cap. Flow
+$32.3M
Cap. Flow %
2.38%
Top 10 Hldgs %
20.5%
Holding
118
New
6
Increased
68
Reduced
29
Closed
3

Top Buys

Rank Stock Value
1
MCD icon
McDonald's
MCD
+$20M
2
TXN icon
Texas Instruments
TXN
+$10.9M
3
CB icon
Chubb
CB
+$9.12M
4
PAYX icon
Paychex
PAYX
+$8.65M
5
TGT icon
Target
TGT
+$8.62M

Top Sells

Rank Stock Value
1
OXY icon
Occidental Petroleum
OXY
+$9.26M
2
AAPL icon
Apple
AAPL
+$8.82M
3
CPB icon
Campbell Soup
CPB
+$8.53M
4
GE icon
GE Aerospace
GE
+$7.93M
5
TROW icon
T. Rowe Price
TROW
+$4.59M

Sector Composition

Rank Sector Weight
1 Technology 14.85%
2 Financials 14.73%
3 Healthcare 13.32%
4 Consumer Staples 11.85%
5 Energy 11.23%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
RY icon
26
Royal Bank of Canada
RY
$290B
$18.3M 1.35%
243,200
– –
PG icon
27
Procter & Gamble
PG
$345B
$18.1M 1.33%
231,520
-13,477
-6% -$1.01M
SNY icon
28
Sanofi
SNY
$102B
$17.3M 1.28%
433,400
+36,100
+9% +$1.42M
PEP icon
29
PepsiCo
PEP
$190B
$17.3M 1.27%
158,565
+165
+0.1% +$17K
TFC icon
30
Truist Financial
TFC
$64.3B
$17.2M 1.27%
341,332
– –
TROW icon
31
T. Rowe Price
TROW
$24.7B
$16.9M 1.25%
146,000
-39,500
-21% -$4.59M
AEP icon
32
American Electric Power
AEP
$69.9B
$16.9M 1.24%
243,700
– –
MDT icon
33
Medtronic
MDT
$111B
$16.4M 1.21%
191,539
+19,296
+11% +$1.61M
KMB icon
34
Kimberly-Clark
KMB
$35.7B
$16.3M 1.2%
155,155
+155
+0.1% +$16.1K
APD icon
35
Air Products & Chemicals
APD
$65.2B
$16.2M 1.19%
104,100
+1,000
+1% +$164K
CB icon
36
Chubb
CB
$134B
$16.2M 1.19%
127,593
+68,670
+117% +$9.12M
BHP icon
37
BHP
BHP
$222B
$16.1M 1.18%
360,743
+36,225
+11% +$1.57M
CBRL icon
38
Cracker Barrel
CBRL
$1.29B
$16.1M 1.18%
102,900
+2,700
+3% +$436K
DUK icon
39
Duke Energy
DUK
$96.9B
$15.1M 1.11%
191,121
+632
+0.3% +$48.6K
LMT icon
40
Lockheed Martin
LMT
$135B
$14.6M 1.07%
49,400
+26,500
+116% +$8.55M
ETN icon
41
Eaton
ETN
$170B
$14.5M 1.06%
193,500
-32,300
-14% -$2.5M
STI
42
DELISTED
SunTrust Banks, Inc.
STI
$14.4M 1.06%
218,746
+16,600
+8% +$1.13M
JWN
43
DELISTED
Nordstrom
JWN
$14.4M 1.06%
277,900
– –
HAS icon
44
Hasbro
HAS
$12.9B
$14.2M 1.05%
154,000
+1,700
+1% +$149K
TGT icon
45
Target
TGT
$67.3B
$13.9M 1.02%
182,600
+117,100
+179% +$8.62M
VOD icon
46
Vodafone
VOD
$36.3B
$13.9M 1.02%
571,200
+110,700
+24% +$3.02M
BP icon
47
BP
BP
$109B
$13.8M 1.01%
320,753
-26,420
-8% -$1.11M
CAT icon
48
Caterpillar
CAT
$382B
$13.6M 1%
100,591
+50
+0% +$7.47K
KO icon
49
Coca-Cola
KO
$374B
$13.4M 0.99%
305,500
+66,400
+28% +$2.87M
PM icon
50
Philip Morris
PM
$291B
$13.2M 0.97%
164,000
-100
-0.1% -$8.49K
1
2
3 4 5

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Willis Investment Counsel's Q2 2018 Portfolio in Review

As of Q2 2018, Willis Investment Counsel held 118 positions worth $1.36B, up 4.9% from $1.3B the previous quarter. Its ten largest holdings account for 21% of the portfolio.

Willis Investment Counsel's Q2 2018 filing shows 6 new, 68 increased, 29 reduced and 3 closed positions. Its largest new stake was McDonald's: 123,300 shares worth $19.3M. The largest sale was Occidental Petroleum, an estimated $9.26M.

By sector, the portfolio is most concentrated in Technology at 15% of assets, down from 15% a quarter earlier, followed by Financials and Healthcare.

  • Willis Investment Counsel's largest Q2 2018 buy was McDonald's: 123,300 shares worth $19.3M.
  • Willis Investment Counsel added most to Chubb in Q2 2018, an estimated $9.12M increase.
  • Willis Investment Counsel's biggest Q2 2018 reduction was Occidental Petroleum, cutting an estimated $9.26M.
  • Willis Investment Counsel fully exited Campbell Soup in Q2 2018, selling an estimated $8.53M.
  • Willis Investment Counsel's ten largest holdings make up 21% of its $1.36B portfolio in Q2 2018.
  • Willis Investment Counsel opened 6 new positions and closed 3 in Q2 2018.
  • Willis Investment Counsel's portfolio value rose 4.9% quarter-over-quarter to $1.36B.

Based on Willis Investment Counsel's 13F filing for Q2 2018, filed 14 Aug 2018.