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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.03%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$186M
AUM Growth
+$4.19M
Cap. Flow
-$3.44M
Cap. Flow %
-1.86%
Top 10 Hldgs %
43.24%
Holding
147
New
3
Increased
47
Reduced
52
Closed
5

Top Buys

Rank Stock Value
1
TQQQ icon
ProShares UltraPro QQQ
TQQQ
+$225K
2
BAX icon
Baxter International
BAX
+$198K
3
WFC icon
Wells Fargo
WFC
+$192K
4
TMUS icon
T-Mobile US
TMUS
+$103K
5
JPEM icon
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
+$57.6K

Top Sells

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$502K
2
IWP icon
iShares Russell Mid-Cap Growth ETF
IWP
+$410K
3
IWR icon
iShares Russell Mid-Cap ETF
IWR
+$373K
4
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$350K
5
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$330K

Sector Composition

Rank Sector Weight
1 Miscellaneous 53.88%
2 Technology 10.56%
3 Healthcare 7.66%
4 Financials 6.18%
5 Industrials 4.12%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VUG icon
1
Vanguard Morningstar Growth ETF
VUG
$229B
$10.3M 5.53%
217,608
-6,774
-3% -$294K
VOO icon
2
Vanguard S&P 500 ETF
VOO
$1.03T
$9.92M 5.35%
24,355
-433
-2% -$167K
EFAV icon
3
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.57B
$8.6M 4.64%
127,460
-7,276
-5% -$502K
IWR icon
4
iShares Russell Mid-Cap ETF
IWR
$57.1B
$8.29M 4.47%
113,546
-5,369
-5% -$373K
IWP icon
5
iShares Russell Mid-Cap Growth ETF
IWP
$19.6B
$8.2M 4.42%
84,868
-4,502
-5% -$410K
IJJ icon
6
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.85B
$7.96M 4.29%
74,264
-3,441
-4% -$350K
VYM icon
7
Vanguard High Dividend Yield ETF
VYM
$83.1B
$7.07M 3.81%
66,684
+133
+0.2% +$13.9K
IWO icon
8
iShares Russell 2000 Growth ETF
IWO
$14.9B
$6.96M 3.75%
28,691
-626
-2% -$144K
VB icon
9
Vanguard Morningstar Small-Cap ETF
VB
$81B
$6.7M 3.61%
33,700
-1,478
-4% -$279K
IWN icon
10
iShares Russell 2000 Value ETF
IWN
$14.6B
$6.27M 3.38%
44,534
-1,326
-3% -$179K
AAPL icon
11
Apple
AAPL
$4.79T
$5.04M 2.72%
25,979
-468
-2% -$81.5K
IWV icon
12
iShares Russell 3000 ETF
IWV
$20.4B
$4.19M 2.26%
16,453
-221
-1% -$53.1K
MSFT icon
13
Microsoft
MSFT
$3.79T
$2.89M 1.56%
8,501
-279
-3% -$87.4K
JPEM icon
14
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$402M
$2.62M 1.41%
51,843
+1,129
+2% +$57.6K
TMO icon
15
Thermo Fisher Scientific
TMO
$229B
$2.61M 1.41%
5,006
– –
PGX icon
16
Invesco Preferred ETF
PGX
$3.72B
$2.22M 1.2%
195,358
-1,079
-0.5% -$12.2K
MS icon
17
Morgan Stanley
MS
$341B
$2.17M 1.17%
25,449
+102
+0.4% +$8.72K
COWZ icon
18
Pacer US Cash Cows 100 ETF
COWZ
$20.1B
$2.04M 1.1%
42,606
-7,109
-14% -$330K
BRK.B icon
19
Berkshire Hathaway Class B
BRK.B
$1.09T
$2.01M 1.08%
5,899
-18
-0.3% -$5.88K
LYB icon
20
LyondellBasell Industries
LYB
$20.9B
$1.98M 1.07%
21,593
+350
+2% +$32K
ITW icon
21
Illinois Tool Works
ITW
$77.4B
$1.98M 1.07%
7,926
– –
TMUS icon
22
T-Mobile US
TMUS
$202B
$1.97M 1.06%
14,163
+731
+5% +$103K
AON icon
23
Aon
AON
$69.4B
$1.93M 1.04%
5,583
+90
+2% +$29.2K
XOM icon
24
ExxonMobil
XOM
$667B
$1.8M 0.97%
16,762
-24
-0.1% -$2.62K
JPM icon
25
JPMorgan Chase
JPM
$962B
$1.69M 0.91%
11,638
-180
-2% -$24.8K
1
2 3 4 5

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FCAG
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VFM
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SHWM
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LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
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BTP
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CWAG
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Heron Financial Group's Q2 2023 Portfolio in Review

As of Q2 2023, Heron Financial Group held 147 positions worth $186M, up 2.3% from $181M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group's Q2 2023 filing shows 3 new, 47 increased, 52 reduced and 5 closed positions. Its largest new stake was ProShares UltraPro QQQ: 14,000 shares worth $287K. The largest sale was iShares MSCI EAFE Min Vol Factor ETF, an estimated $502K.

By sector, the portfolio is most concentrated in Miscellaneous at 54% of assets, down from 54% a quarter earlier, followed by Technology and Healthcare.

  • Heron Financial Group's largest Q2 2023 buy was ProShares UltraPro QQQ: 14,000 shares worth $287K.
  • Heron Financial Group added most to T-Mobile US in Q2 2023, an estimated $103K increase.
  • Heron Financial Group's biggest Q2 2023 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $502K.
  • Heron Financial Group fully exited Moderna in Q2 2023, selling an estimated $235K.
  • Heron Financial Group's ten largest holdings make up 43% of its $186M portfolio in Q2 2023.
  • Heron Financial Group opened 3 new positions and closed 5 in Q2 2023.
  • Heron Financial Group's portfolio value rose 2.3% quarter-over-quarter to $186M.

Based on Heron Financial Group's 13F filing for Q2 2023, filed 10 Aug 2023.