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HFG
Heron Financial Group Portfolio holdings
AUM
$186M
1-Year Est. Return
16.68%
This Fund
S&P 500
This Quarter
Est. Return
+5.03%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$186M
AUM Growth
+$4.19M
(+2.3%)
Cap. Flow
-$3.44M
Cap. Flow
% of AUM
-1.86%
Top 10 Holdings %
Top 10 Hldgs %
43.24%
Holding
147
New
3
Increased
47
Reduced
52
Closed
5
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
ProShares UltraPro QQQ
TQQQ
|
+$225K |
| 2 |
Baxter International
BAX
|
+$198K |
| 3 |
Wells Fargo
WFC
|
+$192K |
| 4 |
T-Mobile US
TMUS
|
+$103K |
| 5 |
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
|
+$57.6K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares MSCI EAFE Min Vol Factor ETF
EFAV
|
+$502K |
| 2 |
iShares Russell Mid-Cap Growth ETF
IWP
|
+$410K |
| 3 |
iShares Russell Mid-Cap ETF
IWR
|
+$373K |
| 4 |
iShares S&P Mid-Cap 400 Value ETF
IJJ
|
+$350K |
| 5 |
Pacer US Cash Cows 100 ETF
COWZ
|
+$330K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 10.56% |
| 2 | Healthcare | 7.66% |
| 3 | Financials | 6.18% |
| 4 | Industrials | 4.12% |
| 5 | Consumer Discretionary | 3.71% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
1
Vanguard Growth ETF
VUG
$221B
| $10.3M | 5.53% |
217,608
-6,774
| -3% | -$294K |
|
2
Vanguard S&P 500 ETF
VOO
$974B
| $9.92M | 5.35% |
24,355
-433
| -2% | -$167K |
|
|
3
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.23B
| $8.6M | 4.64% |
127,460
-7,276
| -5% | -$502K |
|
|
4
iShares Russell Mid-Cap ETF
IWR
$56.6B
| $8.29M | 4.47% |
113,546
-5,369
| -5% | -$373K |
|
|
5
iShares Russell Mid-Cap Growth ETF
IWP
$20.2B
| $8.2M | 4.42% |
84,868
-4,502
| -5% | -$410K |
|
|
6
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
| $7.96M | 4.29% |
74,264
-3,441
| -4% | -$350K |
|
7
Vanguard High Dividend Yield ETF
VYM
$80B
| $7.07M | 3.81% |
66,684
+133
| +0.2% | +$13.9K |
|
8
iShares Russell 2000 Growth ETF
IWO
$14.7B
| $6.96M | 3.75% |
28,691
-626
| -2% | -$144K |
|
9
Vanguard Small-Cap ETF
VB
$79.7B
| $6.7M | 3.61% |
33,700
-1,478
| -4% | -$279K |
|
10
iShares Russell 2000 Value ETF
IWN
$14.4B
| $6.27M | 3.38% |
44,534
-1,326
| -3% | -$179K |
|
11
Apple
AAPL
$4.89T
| $5.04M | 2.72% |
25,979
-468
| -2% | -$81.5K |
|
12
iShares Russell 3000 ETF
IWV
$19.6B
| $4.19M | 2.26% |
16,453
-221
| -1% | -$53.1K |
|
13
Microsoft
MSFT
$2.98T
| $2.89M | 1.56% |
8,501
-279
| -3% | -$87.4K |
|
|
14
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$378M
| $2.62M | 1.41% |
51,843
+1,129
| +2% | +$57.6K |
|
15
Thermo Fisher Scientific
TMO
$202B
| $2.61M | 1.41% |
5,006
| – | – |
|
16
Invesco Preferred ETF
PGX
$3.91B
| $2.22M | 1.2% |
195,358
-1,079
| -0.5% | -$12.2K |
|
17
Morgan Stanley
MS
$343B
| $2.17M | 1.17% |
25,449
+102
| +0.4% | +$8.72K |
|
|
18
Pacer US Cash Cows 100 ETF
COWZ
$18.3B
| $2.04M | 1.1% |
42,606
-7,109
| -14% | -$330K |
|
19
Berkshire Hathaway Class B
BRK.B
$1.06T
| $2.01M | 1.08% |
5,899
-18
| -0.3% | -$5.88K |
|
20
LyondellBasell Industries
LYB
$18.7B
| $1.98M | 1.07% |
21,593
+350
| +2% | +$32K |
|
21
Illinois Tool Works
ITW
$81.4B
| $1.98M | 1.07% |
7,926
| – | – |
|
|
22
T-Mobile US
TMUS
$209B
| $1.97M | 1.06% |
14,163
+731
| +5% | +$103K |
|
23
Aon
AON
$78.7B
| $1.93M | 1.04% |
5,583
+90
| +2% | +$29.2K |
|
24
ExxonMobil
XOM
$605B
| $1.8M | 0.97% |
16,762
-24
| -0.1% | -$2.62K |
|
25
JPMorgan Chase
JPM
$912B
| $1.69M | 0.91% |
11,638
-180
| -2% | -$24.8K |
|
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Heron Financial Group's Q2 2023 Portfolio in Review
As of Q2 2023, Heron Financial Group held 147 positions worth $186M, up 2.3% from $181M the previous quarter. Its ten largest holdings account for 43% of the portfolio.
Heron Financial Group's Q2 2023 filing shows 3 new, 47 increased, 52 reduced and 5 closed positions. Its largest new stake was ProShares UltraPro QQQ: 14,000 shares worth $287K. The largest sale was iShares MSCI EAFE Min Vol Factor ETF, an estimated $502K.
By sector, the portfolio is most concentrated in Technology at 11% of assets, up from 9.6% a quarter earlier, followed by Healthcare and Financials.
- Heron Financial Group's largest Q2 2023 buy was ProShares UltraPro QQQ: 14,000 shares worth $287K.
- Heron Financial Group added most to T-Mobile US in Q2 2023, an estimated $103K increase.
- Heron Financial Group's biggest Q2 2023 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $502K.
- Heron Financial Group fully exited Moderna in Q2 2023, selling an estimated $235K.
- Heron Financial Group's ten largest holdings make up 43% of its $186M portfolio in Q2 2023.
- Heron Financial Group opened 3 new positions and closed 5 in Q2 2023.
- Heron Financial Group's portfolio value rose 2.3% quarter-over-quarter to $186M.
Based on Heron Financial Group's 13F filing for Q2 2023, filed 10 Aug 2023.