HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Quarter Est. Return
1 Year Est. Return
+16.68%
3 Year Est. Return
5 Year Est. Return
10 Year Est. Return
AUM
$186M
AUM Growth
+$4.19M
Cap. Flow
Cap. Flow %
Top 10 Hldgs %
Holding
147
New
Increased
Reduced
Closed

Top Buys

1
+$287K
2
+$207K
3
+$204K
4
TMUS icon
T-Mobile US
TMUS
+$102K
5
JPEM icon
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
+$57K

Top Sells

1
+$491K
2
+$435K
3
+$392K
4
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$369K
5
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$340K

Sector Composition

1 Technology 10.56%
2 Healthcare 7.66%
3 Financials 6.18%
4 Consumer Discretionary 3.71%
5 Industrials 3.67%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VUG icon
1
Vanguard Growth ETF
VUG
$204B
$10.3M 5.53%
36,268
-1,129
VOO icon
2
Vanguard S&P 500 ETF
VOO
$777B
$9.92M 5.35%
24,355
-433
EFAV icon
3
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.35B
$8.6M 4.64%
127,460
-7,276
IWR icon
4
iShares Russell Mid-Cap ETF
IWR
$44.3B
$8.29M 4.47%
113,546
-5,369
IWP icon
5
iShares Russell Mid-Cap Growth ETF
IWP
$20.5B
$8.2M 4.42%
84,868
-4,502
IJJ icon
6
iShares S&P Mid-Cap 400 Value ETF
IJJ
$7.87B
$7.96M 4.29%
74,264
-3,441
VYM icon
7
Vanguard High Dividend Yield ETF
VYM
$64.7B
$7.07M 3.81%
66,684
+133
IWO icon
8
iShares Russell 2000 Growth ETF
IWO
$13.2B
$6.96M 3.75%
28,691
-626
VB icon
9
Vanguard Small-Cap ETF
VB
$67B
$6.7M 3.61%
33,700
-1,478
IWN icon
10
iShares Russell 2000 Value ETF
IWN
$12B
$6.27M 3.38%
44,534
-1,326
AAPL icon
11
Apple
AAPL
$3.96T
$5.04M 2.72%
25,979
-468
IWV icon
12
iShares Russell 3000 ETF
IWV
$17.5B
$4.19M 2.26%
16,453
-221
MSFT icon
13
Microsoft
MSFT
$3.85T
$2.89M 1.56%
8,501
-279
JPEM icon
14
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$354M
$2.62M 1.41%
51,843
+1,129
TMO icon
15
Thermo Fisher Scientific
TMO
$210B
$2.61M 1.41%
5,006
PGX icon
16
Invesco Preferred ETF
PGX
$3.88B
$2.22M 1.2%
195,358
-1,079
MS icon
17
Morgan Stanley
MS
$260B
$2.17M 1.17%
25,449
+102
COWZ icon
18
Pacer US Cash Cows 100 ETF
COWZ
$19.4B
$2.04M 1.1%
42,606
-7,109
BRK.B icon
19
Berkshire Hathaway Class B
BRK.B
$1.03T
$2.01M 1.08%
5,899
-18
LYB icon
20
LyondellBasell Industries
LYB
$15B
$1.98M 1.07%
21,593
+350
ITW icon
21
Illinois Tool Works
ITW
$70.5B
$1.98M 1.07%
7,926
TMUS icon
22
T-Mobile US
TMUS
$229B
$1.97M 1.06%
14,163
+731
AON icon
23
Aon
AON
$72.4B
$1.93M 1.04%
5,583
+90
XOM icon
24
Exxon Mobil
XOM
$485B
$1.8M 0.97%
16,762
-24
JPM icon
25
JPMorgan Chase
JPM
$845B
$1.69M 0.91%
11,638
-180
1
2 3 4 5