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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+15%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$145M
AUM Growth
+$19.8M
Cap. Flow
+$1.97M
Cap. Flow %
1.36%
Top 10 Hldgs %
39.47%
Holding
138
New
12
Increased
44
Reduced
54
Closed
3

Top Buys

Rank Stock Value
1
TMUS icon
T-Mobile US
TMUS
+$328K
2
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$321K
3
RUN icon
Sunrun
RUN
+$317K
4
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$271K
5
UL icon
Unilever
UL
+$258K

Top Sells

Rank Stock Value
1
IWP icon
iShares Russell Mid-Cap Growth ETF
IWP
+$388K
2
UN
Unilever NV New York Registry Shares
UN
+$244K
3
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$186K
4
CVX icon
Chevron
CVX
+$165K
5
PSX icon
Phillips 66
PSX
+$142K

Sector Composition

Rank Sector Weight
1 Technology 10.16%
2 Healthcare 10.02%
3 Financials 7.26%
4 Industrials 4.53%
5 Consumer Discretionary 3.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VUG icon
1
Vanguard Growth ETF
VUG
$221B
$6.51M 4.5%
153,744
+18
+0% +$718
EFAV icon
2
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.23B
$6.32M 4.37%
85,215
+4,557
+6% +$321K
VOO icon
3
Vanguard S&P 500 ETF
VOO
$974B
$6.05M 4.18%
17,377
+356
+2% +$116K
IWP icon
4
iShares Russell Mid-Cap Growth ETF
IWP
$20.2B
$6.05M 4.18%
57,712
-4,074
-7% -$388K
IWR icon
5
iShares Russell Mid-Cap ETF
IWR
$56.6B
$6M 4.14%
84,927
+1,921
+2% +$122K
VYM icon
6
Vanguard High Dividend Yield ETF
VYM
$80B
$5.61M 3.88%
59,680
+3,121
+6% +$271K
IWO icon
7
iShares Russell 2000 Growth ETF
IWO
$14.7B
$5.55M 3.84%
18,389
+324
+2% +$82.6K
IJJ icon
8
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
$5.3M 3.66%
58,645
-2,375
-4% -$186K
IWN icon
9
iShares Russell 2000 Value ETF
IWN
$14.4B
$4.92M 3.4%
34,899
+783
+2% +$92.4K
VB icon
10
Vanguard Small-Cap ETF
VB
$79.7B
$4.79M 3.31%
23,502
+615
+3% +$108K
PFF icon
11
iShares Preferred and Income Securities ETF
PFF
$13.3B
$4.26M 2.95%
112,240
-3,742
-3% -$140K
PGX icon
12
Invesco Preferred ETF
PGX
$3.91B
$4.18M 2.89%
280,240
-3,120
-1% -$46.8K
TFX icon
13
Teleflex
TFX
$5.96B
$2.65M 1.83%
6,562
– –
TMO icon
14
Thermo Fisher Scientific
TMO
$198B
$2.58M 1.78%
5,151
– –
MS icon
15
Morgan Stanley
MS
$339B
$2.06M 1.43%
27,525
-530
-2% -$30.4K
MSFT icon
16
Microsoft
MSFT
$2.93T
$2M 1.38%
9,140
+3
+0% +$645
JPM icon
17
JPMorgan Chase
JPM
$907B
$1.94M 1.34%
14,300
-360
-2% -$40.2K
PIE icon
18
Invesco Dorsey Wright Emerging Markets Momentum ETF
PIE
$247M
$1.94M 1.34%
81,912
+19
+0% +$397
AAPL icon
19
Apple
AAPL
$4.9T
$1.79M 1.24%
13,709
-312
-2% -$37.5K
LYB icon
20
LyondellBasell Industries
LYB
$19.1B
$1.78M 1.23%
18,217
-145
-0.8% -$11.8K
ITW icon
21
Illinois Tool Works
ITW
$79.4B
$1.65M 1.14%
7,864
+62
+0.8% +$12.7K
VZ icon
22
Verizon
VZ
$182B
$1.44M 1%
24,619
+1,051
+4% +$62.4K
BRK.B icon
23
Berkshire Hathaway Class B
BRK.B
$1.06T
$1.37M 0.95%
5,880
– –
UNH icon
24
UnitedHealth
UNH
$387B
$1.35M 0.93%
3,689
-75
-2% -$25.1K
JNJ icon
25
Johnson & Johnson
JNJ
$609B
$1.3M 0.9%
8,138
-179
-2% -$26.4K
1
2 3 4 5

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FCAG
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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q4 2020 Portfolio in Review

As of Q4 2020, Heron Financial Group held 138 positions worth $145M, up 16% from $125M the previous quarter. Its ten largest holdings account for 39% of the portfolio.

Heron Financial Group's Q4 2020 filing shows 12 new, 44 increased, 54 reduced and 3 closed positions. Its largest new stake was T-Mobile US: 2,651 shares worth $353K. The largest sale was iShares Russell Mid-Cap Growth ETF, an estimated $388K.

By sector, the portfolio is most concentrated in Technology at 10% of assets, down from 10% a quarter earlier, followed by Healthcare and Financials.

  • Heron Financial Group's largest Q4 2020 buy was T-Mobile US: 2,651 shares worth $353K.
  • Heron Financial Group added most to iShares MSCI EAFE Min Vol Factor ETF in Q4 2020, an estimated $321K increase.
  • Heron Financial Group's biggest Q4 2020 reduction was iShares Russell Mid-Cap Growth ETF, cutting an estimated $388K.
  • Heron Financial Group fully exited Unilever NV New York Registry Shares in Q4 2020, selling an estimated $244K.
  • Heron Financial Group's ten largest holdings make up 39% of its $145M portfolio in Q4 2020.
  • Heron Financial Group opened 12 new positions and closed 3 in Q4 2020.
  • Heron Financial Group's portfolio value rose 16% quarter-over-quarter to $145M.

Based on Heron Financial Group's 13F filing for Q4 2020, filed 16 Feb 2021.