HFG

Heron Financial Group Portfolio holdings

AUM $186M
This Quarter Return
-3.53%
1 Year Return
+16.68%
3 Year Return
+47.51%
5 Year Return
10 Year Return
AUM
$192M
AUM Growth
+$192M
Cap. Flow
+$6.76M
Cap. Flow %
3.52%
Top 10 Hldgs %
42.55%
Holding
157
New
10
Increased
48
Reduced
50
Closed
5

Sector Composition

1 Technology 10.2%
2 Healthcare 9.01%
3 Financials 6.45%
4 Consumer Discretionary 3.81%
5 Industrials 3.42%
Name Market Value Portfolio Weight Shares or Principal Shares
Change %
Capital Flow
VOO icon
1
Vanguard S&P 500 ETF
VOO
$726B
$10.2M 5.3%
24,533
+2,070
+9% +$859K
VUG icon
2
Vanguard Growth ETF
VUG
$185B
$9.66M 5.02%
33,586
+835
+3% +$240K
VYM icon
3
Vanguard High Dividend Yield ETF
VYM
$64B
$9.28M 4.83%
82,708
+2,523
+3% +$283K
EFAV icon
4
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.39B
$8.64M 4.49%
119,696
+4,657
+4% +$336K
IWR icon
5
iShares Russell Mid-Cap ETF
IWR
$44.4B
$8.43M 4.38%
108,017
+3,064
+3% +$239K
IJJ icon
6
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.05B
$8.22M 4.28%
75,004
+1,984
+3% +$218K
IWP icon
7
iShares Russell Mid-Cap Growth ETF
IWP
$20.5B
$7.37M 3.83%
73,349
+2,735
+4% +$275K
VB icon
8
Vanguard Small-Cap ETF
VB
$66.4B
$6.96M 3.62%
32,771
+2,558
+8% +$544K
IWN icon
9
iShares Russell 2000 Value ETF
IWN
$11.8B
$6.81M 3.54%
42,178
+1,017
+2% +$164K
IWO icon
10
iShares Russell 2000 Growth ETF
IWO
$12.4B
$6.27M 3.26%
24,531
+741
+3% +$190K
PGX icon
11
Invesco Preferred ETF
PGX
$3.85B
$5.72M 2.98%
421,723
-15,488
-4% -$210K
AAPL icon
12
Apple
AAPL
$3.45T
$4.71M 2.45%
26,992
+13,970
+107% +$2.44M
PFF icon
13
iShares Preferred and Income Securities ETF
PFF
$14.4B
$3.51M 1.83%
96,446
-7,238
-7% -$264K
MSFT icon
14
Microsoft
MSFT
$3.77T
$3.2M 1.66%
10,383
+1,101
+12% +$339K
TMO icon
15
Thermo Fisher Scientific
TMO
$186B
$3M 1.56%
5,079
TFX icon
16
Teleflex
TFX
$5.59B
$2.33M 1.21%
6,562
MS icon
17
Morgan Stanley
MS
$240B
$2.28M 1.18%
26,038
-754
-3% -$65.9K
BRK.B icon
18
Berkshire Hathaway Class B
BRK.B
$1.09T
$2.06M 1.07%
5,827
LYB icon
19
LyondellBasell Industries
LYB
$18.1B
$2.04M 1.06%
19,871
+37
+0.2% +$3.8K
AON icon
20
Aon
AON
$79.1B
$1.89M 0.98%
5,794
+92
+2% +$30K
PIE icon
21
Invesco Dorsey Wright Emerging Markets Momentum ETF
PIE
$116M
$1.86M 0.97%
79,727
+208
+0.3% +$4.86K
AMZN icon
22
Amazon
AMZN
$2.44T
$1.81M 0.94%
556
+101
+22% +$329K
COST icon
23
Costco
COST
$418B
$1.71M 0.89%
2,973
-23
-0.8% -$13.2K
NEE icon
24
NextEra Energy, Inc.
NEE
$148B
$1.7M 0.88%
20,042
+175
+0.9% +$14.8K
JPEM icon
25
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$335M
$1.69M 0.88%
30,372
+685
+2% +$38.2K