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HFG
Heron Financial Group Portfolio holdings
AUM
$186M
1-Year Est. Return
16.68%
This Fund
S&P 500
This Quarter
Est. Return
-19.7%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$97.3M
AUM Growth
-$23.5M
(-19%)
Cap. Flow
-$4.59M
Cap. Flow
% of AUM
-4.72%
Top 10 Holdings %
Top 10 Hldgs %
40.29%
Holding
134
New
1
Increased
31
Reduced
50
Closed
25
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares S&P Mid-Cap 400 Value ETF
IJJ
|
+$319K |
| 2 |
Invesco Preferred ETF
PGX
|
+$310K |
| 3 |
iShares Russell 2000 Value ETF
IWN
|
+$286K |
| 4 |
iShares MSCI EAFE Min Vol Factor ETF
EFAV
|
+$262K |
| 5 |
iShares Russell 2000 Growth ETF
IWO
|
+$254K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Boeing
BA
|
+$481K |
| 2 |
ConocoPhillips
COP
|
+$288K |
| 3 |
Lowe's Companies
LOW
|
+$280K |
| 4 |
Pinnacle West Capital
PNW
|
+$263K |
| 5 |
iShares Core S&P Small-Cap ETF
IJR
|
+$260K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Healthcare | 12.98% |
| 2 | Technology | 11.1% |
| 3 | Financials | 7.44% |
| 4 | Industrials | 3.81% |
| 5 | Communication Services | 3.21% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
1
Vanguard Growth ETF
VUG
$221B
| $4.74M | 4.87% |
163,362
+2,028
| +1% | +$60.7K |
|
|
2
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.23B
| $4.69M | 4.82% |
72,755
+3,722
| +5% | +$262K |
|
3
iShares Preferred and Income Securities ETF
PFF
$13.3B
| $4.45M | 4.57% |
131,596
-6,620
| -5% | -$237K |
|
4
Vanguard S&P 500 ETF
VOO
$974B
| $4.28M | 4.39% |
16,384
+69
| +0.4% | +$19.3K |
|
5
Vanguard High Dividend Yield ETF
VYM
$80B
| $4.14M | 4.25% |
53,229
+2,071
| +4% | +$178K |
|
6
iShares Russell Mid-Cap Growth ETF
IWP
$20.2B
| $4.08M | 4.19% |
60,926
+1,646
| +3% | +$120K |
|
7
iShares Russell Mid-Cap ETF
IWR
$56.6B
| $3.71M | 3.82% |
77,986
+2,215
| +3% | +$122K |
|
|
8
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
| $3.2M | 3.29% |
53,496
+4,242
| +9% | +$319K |
|
|
9
Invesco Preferred ETF
PGX
$3.91B
| $3.03M | 3.11% |
218,365
+21,539
| +11% | +$310K |
|
|
10
iShares Russell 2000 Growth ETF
IWO
$14.7B
| $2.9M | 2.98% |
16,899
+1,281
| +8% | +$254K |
|
11
Vanguard Small-Cap ETF
VB
$79.7B
| $2.68M | 2.76% |
21,437
+1,120
| +6% | +$168K |
|
|
12
iShares Russell 2000 Value ETF
IWN
$14.4B
| $2.42M | 2.49% |
27,642
+2,545
| +10% | +$286K |
|
13
Teleflex
TFX
$5.96B
| $2.26M | 2.32% |
6,837
-157
| -2% | -$54.8K |
|
14
Thermo Fisher Scientific
TMO
$198B
| $1.83M | 1.88% |
5,611
-160
| -3% | -$50.5K |
|
15
JPMorgan Chase
JPM
$907B
| $1.42M | 1.46% |
14,897
-310
| -2% | -$37.7K |
|
16
Microsoft
MSFT
$2.93T
| $1.33M | 1.37% |
7,669
+968
| +14% | +$159K |
|
17
Invesco Dorsey Wright Emerging Markets Momentum ETF
PIE
$247M
| $1.29M | 1.32% |
83,230
-3,577
| -4% | -$63.4K |
|
18
Illinois Tool Works
ITW
$79.4B
| $1.22M | 1.25% |
7,802
| – | – |
|
19
Apple
AAPL
$4.9T
| $1.22M | 1.25% |
16,932
-152
| -0.9% | -$11.2K |
|
20
UnitedHealth
UNH
$387B
| $1.18M | 1.21% |
4,355
-40
| -0.9% | -$11K |
|
21
Berkshire Hathaway Class B
BRK.B
$1.06T
| $1.13M | 1.17% |
5,879
| – | – |
|
22
Aon
AON
$78.4B
| $1.11M | 1.14% |
5,723
-49
| -0.8% | -$10K |
|
23
Verizon
VZ
$182B
| $1.11M | 1.14% |
19,091
-62
| -0.3% | -$3.55K |
|
24
Vanguard Intermediate-Term Bond ETF
BIV
$29.1B
| $1.09M | 1.12% |
12,020
-889
| -7% | -$78.9K |
|
25
Morgan Stanley
MS
$339B
| $1.03M | 1.06% |
25,907
+10
| +0% | +$471 |
|
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Heron Financial Group's Q1 2020 Portfolio in Review
As of Q1 2020, Heron Financial Group held 134 positions worth $97.3M, down 19% from $121M the previous quarter. Its ten largest holdings account for 40% of the portfolio.
Heron Financial Group withdrew a net $4.59M in Q1 2020, closing 25 positions and reducing 50 holdings. Its most notable exit was Boeing, an estimated $481K position sold in full.
By sector, the portfolio is most concentrated in Healthcare at 13% of assets, up from 12% a quarter earlier, followed by Technology and Financials.
Against the trend, Heron Financial Group opened a new position in ProShares Short S&P500 worth $249K.
- Heron Financial Group's largest Q1 2020 buy was ProShares Short S&P500: 2,500 shares worth $249K.
- Heron Financial Group added most to iShares S&P Mid-Cap 400 Value ETF in Q1 2020, an estimated $319K increase.
- Heron Financial Group's biggest Q1 2020 reduction was iShares Preferred and Income Securities ETF, cutting an estimated $237K.
- Heron Financial Group fully exited Boeing in Q1 2020, selling an estimated $481K.
- Heron Financial Group's ten largest holdings make up 40% of its $97.3M portfolio in Q1 2020.
- Heron Financial Group opened 1 new position and closed 25 in Q1 2020.
- Heron Financial Group's portfolio value fell 19% quarter-over-quarter to $97.3M.
Based on Heron Financial Group's 13F filing for Q1 2020, filed 23 Apr 2020.