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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
-4.3%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$162M
AUM Growth
-$3.01M
Cap. Flow
+$5.67M
Cap. Flow %
3.5%
Top 10 Hldgs %
45.86%
Holding
141
New
3
Increased
55
Reduced
31
Closed
9

Top Buys

Rank Stock Value
1
VUG icon
Vanguard Growth ETF
VUG
+$902K
2
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$891K
3
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$762K
4
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$749K
5
IWP icon
iShares Russell Mid-Cap Growth ETF
IWP
+$743K

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$750K
2
QQQ icon
Invesco QQQ Trust
QQQ
+$287K
3
TRV icon
Travelers Companies
TRV
+$220K
4
MRNA icon
Moderna
MRNA
+$213K
5
POLY
Plantronics, Inc.
POLY
+$210K

Sector Composition

Rank Sector Weight
1 Healthcare 8.29%
2 Technology 8.24%
3 Financials 5.93%
4 Energy 4.2%
5 Consumer Discretionary 3.51%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VOO icon
1
Vanguard S&P 500 ETF
VOO
$974B
$8.76M 5.42%
26,693
+2,035
+8% +$743K
VUG icon
2
Vanguard Growth ETF
VUG
$221B
$8.56M 5.29%
240,000
+22,452
+10% +$902K
EFAV icon
3
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.23B
$8.04M 4.97%
141,002
+14,205
+11% +$891K
IWR icon
4
iShares Russell Mid-Cap ETF
IWR
$56.6B
$7.87M 4.86%
126,603
+10,366
+9% +$713K
IJJ icon
5
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
$7.68M 4.74%
85,306
+7,520
+10% +$749K
VYM icon
6
Vanguard High Dividend Yield ETF
VYM
$80B
$7.55M 4.67%
79,571
+108
+0.1% +$11.2K
IWP icon
7
iShares Russell Mid-Cap Growth ETF
IWP
$20.2B
$6.88M 4.25%
87,791
+8,636
+11% +$743K
VB icon
8
Vanguard Small-Cap ETF
VB
$79.7B
$6.42M 3.97%
37,593
+3,563
+10% +$673K
IWO icon
9
iShares Russell 2000 Growth ETF
IWO
$14.7B
$6.25M 3.86%
30,243
+2,840
+10% +$639K
IWN icon
10
iShares Russell 2000 Value ETF
IWN
$14.4B
$6.19M 3.83%
48,007
+3,865
+9% +$559K
PGX icon
11
Invesco Preferred ETF
PGX
$3.91B
$4.64M 2.87%
390,518
-1,130
-0.3% -$14.2K
AAPL icon
12
Apple
AAPL
$4.9T
$3.67M 2.27%
26,541
-588
-2% -$92.3K
PFF icon
13
iShares Preferred and Income Securities ETF
PFF
$13.3B
$2.77M 1.71%
87,384
– –
TMO icon
14
Thermo Fisher Scientific
TMO
$198B
$2.58M 1.59%
5,079
– –
MSFT icon
15
Microsoft
MSFT
$2.93T
$2.12M 1.31%
9,114
+35
+0.4% +$9.24K
MS icon
16
Morgan Stanley
MS
$339B
$2.11M 1.3%
26,718
+270
+1% +$22.8K
JPEM icon
17
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$378M
$1.86M 1.15%
41,640
+4,493
+12% +$219K
XOM icon
18
ExxonMobil
XOM
$611B
$1.66M 1.02%
18,982
+960
+5% +$87.6K
BRK.B icon
19
Berkshire Hathaway Class B
BRK.B
$1.06T
$1.59M 0.98%
5,947
+120
+2% +$34.1K
AON icon
20
Aon
AON
$78.4B
$1.55M 0.96%
5,789
+20
+0.3% +$5.65K
NEE icon
21
NextEra Energy
NEE
$185B
$1.55M 0.96%
19,774
-1,341
-6% -$114K
VLO icon
22
Valero Energy
VLO
$91.9B
$1.53M 0.94%
14,313
+20
+0.1% +$2.2K
LYB icon
23
LyondellBasell Industries
LYB
$19.1B
$1.52M 0.94%
20,193
+125
+0.6% +$10.6K
JNJ icon
24
Johnson & Johnson
JNJ
$609B
$1.47M 0.91%
9,003
-225
-2% -$38.1K
ITW icon
25
Illinois Tool Works
ITW
$79.4B
$1.44M 0.89%
7,947
– –
1
2 3 4 5

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CC
CCMP Capital New York $185M AUM 5.03% 1-Year Est. Return
FCAG
First Capital Advisors Group Little Silver, New Jersey $192M AUM 17.47% 1-Year Est. Return
VFM
Valley Financial Management New York $193M AUM 13.84% 1-Year Est. Return
SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
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CWAG
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Heron Financial Group's Q3 2022 Portfolio in Review

As of Q3 2022, Heron Financial Group held 141 positions worth $162M, down 1.8% from $165M the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Heron Financial Group deployed $5.67M of net new capital in Q3 2022, opening 3 new positions and adding to 55 existing holdings. Its largest new stake was Target: 1,403 shares worth $208K.

By sector, the portfolio is most concentrated in Healthcare at 8.3% of assets, down from 9% a quarter earlier, followed by Technology and Financials.

On the sell side, the largest reduction was Vanguard Intermediate-Term Bond ETF, an estimated $204K trimmed.

  • Heron Financial Group's largest Q3 2022 buy was Target: 1,403 shares worth $208K.
  • Heron Financial Group added most to Vanguard Growth ETF in Q3 2022, an estimated $902K increase.
  • Heron Financial Group's biggest Q3 2022 reduction was Vanguard Intermediate-Term Bond ETF, cutting an estimated $204K.
  • Heron Financial Group fully exited iShares Russell 3000 ETF in Q3 2022, selling an estimated $750K.
  • Heron Financial Group's ten largest holdings make up 46% of its $162M portfolio in Q3 2022.
  • Heron Financial Group opened 3 new positions and closed 9 in Q3 2022.
  • Heron Financial Group's portfolio value fell 1.8% quarter-over-quarter to $162M.

Based on Heron Financial Group's 13F filing for Q3 2022, filed 27 Oct 2022.