HFG
Heron Financial Group Portfolio holdings
AUM
$186M
This Quarter Return
-4.3%
1 Year Return
+16.68%
3 Year Return
+47.51%
5 Year Return
–
10 Year Return
–
AUM
$162M
AUM Growth
+$162M
(-1.8%)
Cap. Flow
+$5.75M
Cap. Flow
% of AUM
3.56%
Top 10 Holdings %
Top 10 Hldgs %
45.86%
Holding
141
New
3
Increased
56
Reduced
31
Closed
9
Top Buys
| 1 |
iShares MSCI EAFE Min Vol Factor ETF
EFAV
|
$810K |
| 2 |
Vanguard Growth ETF
VUG
|
$801K |
| 3 |
Pacer US Cash Cows 100 ETF
COWZ
|
$696K |
| 4 |
iShares Russell Mid-Cap Growth ETF
IWP
|
$677K |
| 5 |
iShares S&P Mid-Cap 400 Value ETF
IJJ
|
$677K |
Top Sells
| 1 |
iShares Russell 3000 ETF
IWV
|
$750K |
| 2 |
Invesco QQQ Trust
QQQ
|
$287K |
| 3 |
Travelers Companies
TRV
|
$220K |
| 4 |
Moderna
MRNA
|
$213K |
| 5 |
POLY
Plantronics, Inc.
POLY
|
$210K |
Sector Composition
| 1 | Healthcare | 8.29% |
| 2 | Technology | 8.24% |
| 3 | Financials | 5.93% |
| 4 | Energy | 4.2% |
| 5 | Consumer Discretionary | 3.51% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Shares Change % | Capital Flow | |
|---|---|---|---|---|---|---|
1
Vanguard S&P 500 ETF
VOO
$726B
| $8.76M | 5.42% |
26,693
+2,035
| +8% | +$668K |
|
|
2
Vanguard Growth ETF
VUG
$185B
| $8.56M | 5.29% |
40,000
+3,742
| +10% | +$801K |
|
|
3
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.39B
| $8.04M | 4.97% |
141,002
+14,205
| +11% | +$810K |
|
4
iShares Russell Mid-Cap ETF
IWR
$44.4B
| $7.87M | 4.86% |
126,603
+10,366
| +9% | +$644K |
|
|
5
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.05B
| $7.68M | 4.74% |
85,306
+7,520
| +10% | +$677K |
|
6
Vanguard High Dividend Yield ETF
VYM
$64B
| $7.55M | 4.67% |
79,571
+108
| +0.1% | +$10.2K |
|
|
7
iShares Russell Mid-Cap Growth ETF
IWP
$20.5B
| $6.89M | 4.25% |
87,791
+8,636
| +11% | +$677K |
|
8
Vanguard Small-Cap ETF
VB
$66.4B
| $6.43M | 3.97% |
37,593
+3,563
| +10% | +$609K |
|
9
iShares Russell 2000 Growth ETF
IWO
$12.4B
| $6.25M | 3.86% |
30,243
+2,840
| +10% | +$587K |
|
10
iShares Russell 2000 Value ETF
IWN
$11.8B
| $6.19M | 3.83% |
48,007
+3,865
| +9% | +$498K |
|
11
Invesco Preferred ETF
PGX
$3.85B
| $4.64M | 2.87% |
390,518
-1,130
| -0.3% | -$13.4K |
|
12
Apple
AAPL
$3.45T
| $3.67M | 2.27% |
26,541
-588
| -2% | -$81.3K |
|
13
iShares Preferred and Income Securities ETF
PFF
$14.4B
| $2.77M | 1.71% |
87,384
| – | – |
|
14
Thermo Fisher Scientific
TMO
$186B
| $2.58M | 1.59% |
5,079
| – | – |
|
15
Microsoft
MSFT
$3.77T
| $2.12M | 1.31% |
9,114
+35
| +0.4% | +$8.15K |
|
16
Morgan Stanley
MS
$240B
| $2.11M | 1.3% |
26,718
+270
| +1% | +$21.3K |
|
17
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$335M
| $1.86M | 1.15% |
41,640
+4,493
| +12% | +$200K |
|
18
Exxon Mobil
XOM
$487B
| $1.66M | 1.02% |
18,982
+960
| +5% | +$83.8K |
|
19
Berkshire Hathaway Class B
BRK.B
$1.09T
| $1.59M | 0.98% |
5,947
+120
| +2% | +$32K |
|
20
Aon
AON
$79.1B
| $1.55M | 0.96% |
5,789
+20
| +0.3% | +$5.36K |
|
21
NextEra Energy, Inc.
NEE
$148B
| $1.55M | 0.96% |
19,774
-1,341
| -6% | -$105K |
|
22
Valero Energy
VLO
$47.2B
| $1.53M | 0.94% |
14,313
+20
| +0.1% | +$2.14K |
|
23
LyondellBasell Industries
LYB
$18.1B
| $1.52M | 0.94% |
20,193
+125
| +0.6% | +$9.41K |
|
24
Johnson & Johnson
JNJ
$427B
| $1.47M | 0.91% |
9,003
-225
| -2% | -$36.8K |
|
25
Illinois Tool Works
ITW
$77.1B
| $1.44M | 0.89% |
7,947
| – | – |
|