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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+7.91%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$125M
AUM Growth
+$13.1M
Cap. Flow
+$6.14M
Cap. Flow %
4.91%
Top 10 Hldgs %
39.11%
Holding
133
New
13
Increased
63
Reduced
40
Closed
7

Top Buys

Rank Stock Value
1
PGX icon
Invesco Preferred ETF
PGX
+$674K
2
IWN icon
iShares Russell 2000 Value ETF
IWN
+$461K
3
WMB icon
Williams Companies
WMB
+$418K
4
LYB icon
LyondellBasell Industries
LYB
+$409K
5
VLO icon
Valero Energy
VLO
+$395K

Top Sells

Rank Stock Value
1
SH icon
ProShares Short S&P500
SH
+$651K
2
LDOS icon
Leidos
LDOS
+$305K
3
VUG icon
Vanguard Growth ETF
VUG
+$266K
4
PNC icon
PNC Financial Services
PNC
+$247K
5
AAPL icon
Apple
AAPL
+$244K

Sector Composition

Rank Sector Weight
1 Healthcare 10.82%
2 Technology 10.27%
3 Financials 6.47%
4 Industrials 4.57%
5 Consumer Discretionary 3.91%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VUG icon
1
Vanguard Growth ETF
VUG
$221B
$5.91M 4.73%
153,726
-7,206
-4% -$266K
EFAV icon
2
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.23B
$5.58M 4.47%
80,658
+5,217
+7% +$355K
IWP icon
3
iShares Russell Mid-Cap Growth ETF
IWP
$20.2B
$5.47M 4.38%
61,786
+152
+0.2% +$12.8K
VOO icon
4
Vanguard S&P 500 ETF
VOO
$974B
$5.31M 4.25%
17,021
+357
+2% +$109K
IWR icon
5
iShares Russell Mid-Cap ETF
IWR
$56.6B
$4.92M 3.94%
83,006
+3,522
+4% +$200K
VYM icon
6
Vanguard High Dividend Yield ETF
VYM
$80B
$4.66M 3.73%
56,559
+1,823
+3% +$149K
IJJ icon
7
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
$4.34M 3.47%
61,020
+5,014
+9% +$346K
PFF icon
8
iShares Preferred and Income Securities ETF
PFF
$13.3B
$4.26M 3.41%
115,982
-5,204
-4% -$187K
PGX icon
9
Invesco Preferred ETF
PGX
$3.91B
$4.22M 3.38%
283,360
+45,944
+19% +$674K
IWO icon
10
iShares Russell 2000 Growth ETF
IWO
$14.7B
$4.17M 3.34%
18,065
+832
+5% +$182K
VB icon
11
Vanguard Small-Cap ETF
VB
$79.7B
$3.67M 2.94%
22,887
+862
+4% +$132K
IWN icon
12
iShares Russell 2000 Value ETF
IWN
$14.4B
$3.58M 2.87%
34,116
+4,537
+15% +$461K
TMO icon
13
Thermo Fisher Scientific
TMO
$198B
$2.32M 1.86%
5,151
-365
-7% -$151K
TFX icon
14
Teleflex
TFX
$5.96B
$2.23M 1.78%
6,562
-275
-4% -$102K
MSFT icon
15
Microsoft
MSFT
$2.93T
$1.92M 1.54%
9,137
+38
+0.4% +$7.98K
AAPL icon
16
Apple
AAPL
$4.9T
$1.63M 1.31%
14,021
-2,239
-14% -$244K
PIE icon
17
Invesco Dorsey Wright Emerging Markets Momentum ETF
PIE
$247M
$1.6M 1.28%
81,893
-1,062
-1% -$20.8K
ITW icon
18
Illinois Tool Works
ITW
$79.4B
$1.54M 1.24%
7,802
– –
JPM icon
19
JPMorgan Chase
JPM
$907B
$1.45M 1.16%
14,660
-664
-4% -$65.2K
VZ icon
20
Verizon
VZ
$182B
$1.41M 1.13%
23,568
+3,187
+16% +$185K
LYB icon
21
LyondellBasell Industries
LYB
$19.1B
$1.38M 1.11%
18,362
+5,919
+48% +$409K
MS icon
22
Morgan Stanley
MS
$339B
$1.36M 1.09%
28,055
+2,025
+8% +$102K
AMZN icon
23
Amazon
AMZN
$2.66T
$1.25M 1%
7,840
-120
-2% -$18.9K
BRK.B icon
24
Berkshire Hathaway Class B
BRK.B
$1.06T
$1.25M 1%
5,880
+1
+0% +$205
JNJ icon
25
Johnson & Johnson
JNJ
$609B
$1.23M 0.99%
8,317
+1,565
+23% +$232K
1
2 3 4 5

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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q3 2020 Portfolio in Review

As of Q3 2020, Heron Financial Group held 133 positions worth $125M, up 12% from $112M the previous quarter. Its ten largest holdings account for 39% of the portfolio.

Heron Financial Group deployed $6.14M of net new capital in Q3 2020, opening 13 new positions and adding to 63 existing holdings. Its largest new stake was Sunrun: 7,688 shares worth $604K.

By sector, the portfolio is most concentrated in Healthcare at 11% of assets, down from 12% a quarter earlier, followed by Technology and Financials.

On the sell side, the largest reduction was Vanguard Growth ETF, an estimated $266K trimmed.

  • Heron Financial Group's largest Q3 2020 buy was Sunrun: 7,688 shares worth $604K.
  • Heron Financial Group added most to Invesco Preferred ETF in Q3 2020, an estimated $674K increase.
  • Heron Financial Group's biggest Q3 2020 reduction was Vanguard Growth ETF, cutting an estimated $266K.
  • Heron Financial Group fully exited ProShares Short S&P500 in Q3 2020, selling an estimated $651K.
  • Heron Financial Group's ten largest holdings make up 39% of its $125M portfolio in Q3 2020.
  • Heron Financial Group opened 13 new positions and closed 7 in Q3 2020.
  • Heron Financial Group's portfolio value rose 12% quarter-over-quarter to $125M.

Based on Heron Financial Group's 13F filing for Q3 2020, filed 15 Oct 2020.