HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Quarter Est. Return
1 Year Est. Return
+16.68%
3 Year Est. Return
5 Year Est. Return
10 Year Est. Return
AUM
$181M
AUM Growth
+$31.6M
Cap. Flow
Cap. Flow %
Top 10 Hldgs %
Holding
146
New
Increased
Reduced
Closed

Top Buys

1
+$9.33M
2
+$9.32M
3
+$7.02M
4
VB icon
Vanguard Small-Cap ETF
VB
+$6.67M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.72M

Top Sells

1
+$24.2M
2
+$321K
3
+$241K
4
BAX icon
Baxter International
BAX
+$240K
5
XOM icon
Exxon Mobil
XOM
+$228K

Sector Composition

1 Technology 9.65%
2 Healthcare 7.97%
3 Financials 5.91%
4 Energy 3.74%
5 Consumer Discretionary 3.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VUG icon
1
Vanguard Growth ETF
VUG
$204B
$9.33M 5.14%
+37,397
VOO icon
2
Vanguard S&P 500 ETF
VOO
$778B
$9.32M 5.14%
+24,788
EFAV icon
3
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.35B
$9.11M 5.03%
134,736
+40,215
IWR icon
4
iShares Russell Mid-Cap ETF
IWR
$44.4B
$8.31M 4.58%
118,915
+12,251
IWP icon
5
iShares Russell Mid-Cap Growth ETF
IWP
$20.6B
$8.14M 4.49%
89,370
+8,810
IJJ icon
6
iShares S&P Mid-Cap 400 Value ETF
IJJ
$7.89B
$7.99M 4.4%
77,705
-780
VYM icon
7
Vanguard High Dividend Yield ETF
VYM
$64.7B
$7.02M 3.87%
+66,551
VB icon
8
Vanguard Small-Cap ETF
VB
$67.3B
$6.67M 3.68%
+35,178
IWO icon
9
iShares Russell 2000 Growth ETF
IWO
$13.3B
$6.65M 3.67%
29,317
+3,223
IWN icon
10
iShares Russell 2000 Value ETF
IWN
$12B
$6.28M 3.46%
45,860
+3,266
AAPL icon
11
Apple
AAPL
$3.98T
$4.36M 2.4%
26,447
-32
IWV icon
12
iShares Russell 3000 ETF
IWV
$17.5B
$3.93M 2.16%
16,674
-102,782
TMO icon
13
Thermo Fisher Scientific
TMO
$212B
$2.89M 1.59%
5,006
-73
JPEM icon
14
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$355M
$2.56M 1.41%
50,714
+21,576
MSFT icon
15
Microsoft
MSFT
$3.84T
$2.53M 1.4%
8,780
-127
COWZ icon
16
Pacer US Cash Cows 100 ETF
COWZ
$19.4B
$2.33M 1.29%
49,715
+11,491
PGX icon
17
Invesco Preferred ETF
PGX
$3.86B
$2.26M 1.24%
196,437
+5,211
MS icon
18
Morgan Stanley
MS
$260B
$2.23M 1.23%
25,347
-1,329
LYB icon
19
LyondellBasell Industries
LYB
$14.9B
$1.99M 1.1%
21,243
+2,172
TMUS icon
20
T-Mobile US
TMUS
$227B
$1.95M 1.07%
13,432
+4,514
ITW icon
21
Illinois Tool Works
ITW
$70.5B
$1.93M 1.06%
7,926
-21
XOM icon
22
Exxon Mobil
XOM
$480B
$1.84M 1.01%
16,786
-2,076
BRK.B icon
23
Berkshire Hathaway Class B
BRK.B
$1.03T
$1.83M 1.01%
5,917
+20
AON icon
24
Aon
AON
$73.1B
$1.73M 0.95%
5,493
-185
TFX icon
25
Teleflex
TFX
$5.43B
$1.63M 0.9%
6,431
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