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HFG
Heron Financial Group Portfolio holdings
AUM
$186M
1-Year Est. Return
16.68%
This Fund
S&P 500
This Quarter
Est. Return
+10.22%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$150M
AUM Growth
-$12.1M
(-7.5%)
Cap. Flow
-$22.7M
Cap. Flow
% of AUM
-15.17%
Top 10 Holdings %
Top 10 Hldgs %
49.35%
Holding
144
New
12
Increased
23
Reduced
59
Closed
16
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Russell 3000 ETF
IWV
|
+$26.5M |
| 2 |
iShares MSCI Intl Quality Factor ETF
IQLT
|
+$461K |
| 3 |
Pacer US Cash Cows 100 ETF
COWZ
|
+$273K |
| 4 |
T-Mobile US
TMUS
|
+$237K |
| 5 |
First Trust Smith Opportunistic Fixed Income ETF
FIXD
|
+$219K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard S&P 500 ETF
VOO
|
+$8.76M |
| 2 |
Vanguard Growth ETF
VUG
|
+$8.56M |
| 3 |
Vanguard High Dividend Yield ETF
VYM
|
+$7.55M |
| 4 |
Vanguard Small-Cap ETF
VB
|
+$6.42M |
| 5 |
iShares MSCI EAFE Min Vol Factor ETF
EFAV
|
+$2.84M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 9.4% |
| 2 | Healthcare | 9.32% |
| 3 | Financials | 6.78% |
| 4 | Industrials | 4.46% |
| 5 | Consumer Staples | 3.83% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
iShares Russell 3000 ETF
IWV
$19.6B
| $26.1M | 17.46% |
+119,456
| New | +$26.5M |
|
2
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
| $7.97M | 5.33% |
78,485
-6,821
| -8% | -$681K |
|
3
iShares Russell Mid-Cap ETF
IWR
$56.6B
| $7.19M | 4.8% |
106,664
-19,939
| -16% | -$1.34M |
|
4
iShares Russell Mid-Cap Growth ETF
IWP
$20.2B
| $6.68M | 4.46% |
80,560
-7,231
| -8% | -$609K |
|
|
5
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.23B
| $6.03M | 4.03% |
94,521
-46,481
| -33% | -$2.84M |
|
6
iShares Russell 2000 Value ETF
IWN
$14.4B
| $5.91M | 3.95% |
42,594
-5,413
| -11% | -$764K |
|
7
iShares Russell 2000 Growth ETF
IWO
$14.7B
| $5.55M | 3.7% |
26,094
-4,149
| -14% | -$909K |
|
8
Apple
AAPL
$4.9T
| $3.31M | 2.21% |
26,479
-62
| -0.2% | -$8.86K |
|
9
Thermo Fisher Scientific
TMO
$198B
| $2.83M | 1.89% |
5,079
| – | – |
|
10
Morgan Stanley
MS
$339B
| $2.29M | 1.53% |
26,676
-42
| -0.2% | -$3.58K |
|
11
Invesco Preferred ETF
PGX
$3.91B
| $2.24M | 1.5% |
191,226
-199,292
| -51% | -$2.3M |
|
12
ExxonMobil
XOM
$611B
| $2.06M | 1.38% |
18,862
-120
| -0.6% | -$12.9K |
|
13
Microsoft
MSFT
$2.93T
| $1.98M | 1.32% |
8,907
-207
| -2% | -$49.7K |
|
14
Berkshire Hathaway Class B
BRK.B
$1.06T
| $1.85M | 1.23% |
5,897
-50
| -0.8% | -$14.8K |
|
|
15
Pacer US Cash Cows 100 ETF
COWZ
$18.3B
| $1.77M | 1.18% |
38,224
+5,871
| +18% | +$273K |
|
16
Illinois Tool Works
ITW
$79.4B
| $1.74M | 1.16% |
7,947
| – | – |
|
17
Aon
AON
$78.4B
| $1.71M | 1.14% |
5,678
-111
| -2% | -$32.4K |
|
18
LyondellBasell Industries
LYB
$19.1B
| $1.66M | 1.11% |
19,071
-1,122
| -6% | -$91.9K |
|
19
Teleflex
TFX
$5.96B
| $1.63M | 1.09% |
6,431
-125
| -2% | -$27.6K |
|
20
NextEra Energy
NEE
$185B
| $1.62M | 1.08% |
19,647
-127
| -0.6% | -$10.3K |
|
21
Johnson & Johnson
JNJ
$609B
| $1.62M | 1.08% |
9,034
+31
| +0.3% | +$5.35K |
|
22
JPMorgan Chase
JPM
$907B
| $1.56M | 1.04% |
11,492
-45
| -0.4% | -$5.7K |
|
23
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$378M
| $1.45M | 0.97% |
29,138
-12,502
| -30% | -$599K |
|
24
Costco
COST
$417B
| $1.29M | 0.86% |
2,870
-68
| -2% | -$33.2K |
|
|
25
T-Mobile US
TMUS
$208B
| $1.29M | 0.86% |
8,918
+1,649
| +23% | +$237K |
|
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Heron Financial Group's Q4 2022 Portfolio in Review
As of Q4 2022, Heron Financial Group held 144 positions worth $150M, down 7.5% from $162M the previous quarter. Its ten largest holdings account for 49% of the portfolio.
Heron Financial Group withdrew a net $22.7M in Q4 2022, closing 16 positions and reducing 59 holdings. Its most notable exit was Vanguard S&P 500 ETF, an estimated $8.76M position sold in full.
By sector, the portfolio is most concentrated in Technology at 9.4% of assets, up from 8.2% a quarter earlier, followed by Healthcare and Financials.
Against the trend, Heron Financial Group opened a new position in iShares Russell 3000 ETF worth $26.1M.
- Heron Financial Group's largest Q4 2022 buy was iShares Russell 3000 ETF: 119,456 shares worth $26.1M.
- Heron Financial Group added most to Pacer US Cash Cows 100 ETF in Q4 2022, an estimated $273K increase.
- Heron Financial Group's biggest Q4 2022 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $2.84M.
- Heron Financial Group fully exited Vanguard S&P 500 ETF in Q4 2022, selling an estimated $8.76M.
- Heron Financial Group's ten largest holdings make up 49% of its $150M portfolio in Q4 2022.
- Heron Financial Group opened 12 new positions and closed 16 in Q4 2022.
- Heron Financial Group's portfolio value fell 7.5% quarter-over-quarter to $150M.
Based on Heron Financial Group's 13F filing for Q4 2022, filed 14 Feb 2023.