HFG
Heron Financial Group Portfolio holdings
AUM
$186M
This Quarter Return
+10.22%
1 Year Return
+16.68%
3 Year Return
+47.51%
5 Year Return
–
10 Year Return
–
AUM
$150M
AUM Growth
+$150M
(-7.5%)
Cap. Flow
-$23.2M
Cap. Flow
% of AUM
-15.46%
Top 10 Holdings %
Top 10 Hldgs %
49.35%
Holding
144
New
12
Increased
23
Reduced
59
Closed
16
Top Buys
| 1 |
iShares Russell 3000 ETF
IWV
|
$26.1M |
| 2 |
iShares MSCI Intl Quality Factor ETF
IQLT
|
$485K |
| 3 |
Pacer US Cash Cows 100 ETF
COWZ
|
$272K |
| 4 |
Boeing
BA
|
$241K |
| 5 |
T-Mobile US
TMUS
|
$238K |
Top Sells
| 1 |
Vanguard S&P 500 ETF
VOO
|
$8.76M |
| 2 |
Vanguard Growth ETF
VUG
|
$8.56M |
| 3 |
Vanguard High Dividend Yield ETF
VYM
|
$7.55M |
| 4 |
Vanguard Small-Cap ETF
VB
|
$6.43M |
| 5 |
iShares MSCI EAFE Min Vol Factor ETF
EFAV
|
$2.97M |
Sector Composition
| 1 | Technology | 9.4% |
| 2 | Healthcare | 9.32% |
| 3 | Financials | 6.78% |
| 4 | Industrials | 3.85% |
| 5 | Consumer Staples | 3.83% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Shares Change % | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
iShares Russell 3000 ETF
IWV
$16.6B
| $26.1M | 17.46% |
+119,456
| New | +$26.1M |
|
2
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.05B
| $7.97M | 5.33% |
78,485
-6,821
| -8% | -$693K |
|
3
iShares Russell Mid-Cap ETF
IWR
$44.4B
| $7.19M | 4.8% |
106,664
-19,939
| -16% | -$1.34M |
|
4
iShares Russell Mid-Cap Growth ETF
IWP
$20.5B
| $6.68M | 4.46% |
80,560
-7,231
| -8% | -$599K |
|
|
5
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.39B
| $6.03M | 4.03% |
94,521
-46,481
| -33% | -$2.97M |
|
6
iShares Russell 2000 Value ETF
IWN
$11.8B
| $5.91M | 3.95% |
42,594
-5,413
| -11% | -$752K |
|
7
iShares Russell 2000 Growth ETF
IWO
$12.4B
| $5.55M | 3.7% |
26,094
-4,149
| -14% | -$882K |
|
8
Apple
AAPL
$3.45T
| $3.31M | 2.21% |
26,479
-62
| -0.2% | -$7.75K |
|
9
Thermo Fisher Scientific
TMO
$186B
| $2.83M | 1.89% |
5,079
| – | – |
|
10
Morgan Stanley
MS
$240B
| $2.29M | 1.53% |
26,676
-42
| -0.2% | -$3.61K |
|
11
Invesco Preferred ETF
PGX
$3.85B
| $2.24M | 1.5% |
191,226
-199,292
| -51% | -$2.34M |
|
12
Exxon Mobil
XOM
$487B
| $2.06M | 1.38% |
18,862
-120
| -0.6% | -$13.1K |
|
13
Microsoft
MSFT
$3.77T
| $1.98M | 1.32% |
8,907
-207
| -2% | -$46K |
|
14
Berkshire Hathaway Class B
BRK.B
$1.09T
| $1.85M | 1.23% |
5,897
-50
| -0.8% | -$15.6K |
|
|
15
Pacer US Cash Cows 100 ETF
COWZ
$20B
| $1.77M | 1.18% |
38,224
+5,871
| +18% | +$272K |
|
16
Illinois Tool Works
ITW
$77.1B
| $1.74M | 1.16% |
7,947
| – | – |
|
17
Aon
AON
$79.1B
| $1.71M | 1.14% |
5,678
-111
| -2% | -$33.3K |
|
18
LyondellBasell Industries
LYB
$18.1B
| $1.66M | 1.11% |
19,071
-1,122
| -6% | -$97.5K |
|
19
Teleflex
TFX
$5.59B
| $1.63M | 1.09% |
6,431
-125
| -2% | -$31.6K |
|
20
NextEra Energy, Inc.
NEE
$148B
| $1.62M | 1.08% |
19,647
-127
| -0.6% | -$10.5K |
|
21
Johnson & Johnson
JNJ
$427B
| $1.62M | 1.08% |
9,034
+31
| +0.3% | +$5.54K |
|
22
JPMorgan Chase
JPM
$829B
| $1.56M | 1.04% |
11,492
-45
| -0.4% | -$6.09K |
|
23
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$335M
| $1.45M | 0.97% |
29,138
-12,502
| -30% | -$621K |
|
24
Costco
COST
$418B
| $1.29M | 0.86% |
2,870
-68
| -2% | -$30.6K |
|
|
25
T-Mobile US
TMUS
$284B
| $1.29M | 0.86% |
8,918
+1,649
| +23% | +$238K |
|