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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.03%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$186M
AUM Growth
+$4.19M
Cap. Flow
-$3.44M
Cap. Flow %
-1.86%
Top 10 Hldgs %
43.24%
Holding
147
New
3
Increased
47
Reduced
52
Closed
5

Top Buys

Rank Stock Value
1
TQQQ icon
ProShares UltraPro QQQ
TQQQ
+$225K
2
BAX icon
Baxter International
BAX
+$198K
3
WFC icon
Wells Fargo
WFC
+$192K
4
TMUS icon
T-Mobile US
TMUS
+$103K
5
JPEM icon
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
+$57.6K

Top Sells

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$502K
2
IWP icon
iShares Russell Mid-Cap Growth ETF
IWP
+$410K
3
IWR icon
iShares Russell Mid-Cap ETF
IWR
+$373K
4
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$350K
5
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$330K

Sector Composition

Rank Sector Weight
1 Technology 10.56%
2 Healthcare 7.66%
3 Financials 6.18%
4 Industrials 4.12%
5 Consumer Discretionary 3.71%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GE icon
126
GE Aerospace
GE
$364B
$237K 0.13%
2,699
– –
SYK icon
127
Stryker
SYK
$123B
$236K 0.13%
775
– –
ACN icon
128
Accenture
ACN
$87.9B
$234K 0.13%
759
-3
-0.4% -$872
QQQ icon
129
Invesco QQQ Trust
QQQ
$466B
$231K 0.12%
625
-34
-5% -$11.4K
TRV icon
130
Travelers Companies
TRV
$78.5B
$226K 0.12%
1,303
– –
PNW icon
131
Pinnacle West Capital
PNW
$13.1B
$223K 0.12%
2,737
– –
HON icon
132
Honeywell
HON
$71.3B
$218K 0.12%
1,116
– –
DEO icon
133
Diageo
DEO
$46.7B
$216K 0.12%
1,245
– –
ADP icon
134
Automatic Data Processing
ADP
$102B
$215K 0.12%
980
– –
JPIN icon
135
JPMorgan Diversified Return International Equity ETF
JPIN
$360M
$212K 0.11%
4,088
– –
BAX icon
136
Baxter International
BAX
$11.7B
$207K 0.11%
+4,545
New +$198K
MMM icon
137
3M
MMM
$83.4B
$205K 0.11%
2,452
– –
WFC icon
138
Wells Fargo
WFC
$265B
$204K 0.11%
+4,774
New +$192K
IQLT icon
139
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$204K 0.11%
5,720
– –
ADC icon
140
Agree Realty
ADC
$9.74B
$203K 0.11%
3,100
– –
DB icon
141
Deutsche Bank
DB
$67.3B
$197K 0.11%
18,690
– –
DNP icon
142
DNP Select Income Fund
DNP
$4.17B
$169K 0.09%
16,171
-47
-0.3% -$491
ABBV icon
143
AbbVie
ABBV
$450B
– –
-1,298
Closed -$207K
MRNA icon
144
Moderna
MRNA
$24.5B
– –
-1,528
Closed -$235K
NKE icon
145
Nike
NKE
$64.9B
– –
-1,713
Closed -$210K
RVTY icon
146
Revvity
RVTY
$12.3B
– –
-1,599
Closed -$213K
TGT icon
147
Target
TGT
$63.4B
– –
-1,383
Closed -$229K
2 3 4 5
6

Similar funds

CC
CCMP Capital New York $185M AUM 5.03% 1-Year Est. Return
FCAG
First Capital Advisors Group Little Silver, New Jersey $192M AUM 17.47% 1-Year Est. Return
VFM
Valley Financial Management New York $193M AUM 13.84% 1-Year Est. Return
SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
Bloom Tree Partners New York $215M AUM 17.45% 1-Year Est. Return
CWAG
Carlsbad Wealth Advisory Group Carlsbad, California $155M AUM

Heron Financial Group's Q2 2023 Portfolio in Review

As of Q2 2023, Heron Financial Group held 147 positions worth $186M, up 2.3% from $181M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group's Q2 2023 filing shows 3 new, 47 increased, 52 reduced and 5 closed positions. Its largest new stake was ProShares UltraPro QQQ: 14,000 shares worth $287K. The largest sale was iShares MSCI EAFE Min Vol Factor ETF, an estimated $502K.

By sector, the portfolio is most concentrated in Technology at 11% of assets, up from 9.6% a quarter earlier, followed by Healthcare and Financials.

  • Heron Financial Group's largest Q2 2023 buy was ProShares UltraPro QQQ: 14,000 shares worth $287K.
  • Heron Financial Group added most to T-Mobile US in Q2 2023, an estimated $103K increase.
  • Heron Financial Group's biggest Q2 2023 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $502K.
  • Heron Financial Group fully exited Moderna in Q2 2023, selling an estimated $235K.
  • Heron Financial Group's ten largest holdings make up 43% of its $186M portfolio in Q2 2023.
  • Heron Financial Group opened 3 new positions and closed 5 in Q2 2023.
  • Heron Financial Group's portfolio value rose 2.3% quarter-over-quarter to $186M.

Based on Heron Financial Group's 13F filing for Q2 2023, filed 10 Aug 2023.