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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.03%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$186M
AUM Growth
+$4.19M
Cap. Flow
-$3.44M
Cap. Flow %
-1.86%
Top 10 Hldgs %
43.24%
Holding
147
New
3
Increased
47
Reduced
52
Closed
5

Top Buys

Rank Stock Value
1
TQQQ icon
ProShares UltraPro QQQ
TQQQ
+$225K
2
BAX icon
Baxter International
BAX
+$198K
3
WFC icon
Wells Fargo
WFC
+$192K
4
TMUS icon
T-Mobile US
TMUS
+$103K
5
JPEM icon
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
+$57.6K

Top Sells

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$502K
2
IWP icon
iShares Russell Mid-Cap Growth ETF
IWP
+$410K
3
IWR icon
iShares Russell Mid-Cap ETF
IWR
+$373K
4
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$350K
5
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$330K

Sector Composition

Rank Sector Weight
1 Technology 10.56%
2 Healthcare 7.66%
3 Financials 6.18%
4 Industrials 4.12%
5 Consumer Discretionary 3.71%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
26
Johnson & Johnson
JNJ
$609B
$1.67M 0.9%
10,117
+137
+1% +$22.1K
TFX icon
27
Teleflex
TFX
$5.96B
$1.56M 0.84%
6,451
+20
+0.3% +$5.01K
COST icon
28
Costco
COST
$417B
$1.54M 0.83%
2,854
+90
+3% +$45.5K
NEE icon
29
NextEra Energy
NEE
$185B
$1.51M 0.82%
20,417
+109
+0.5% +$8.25K
AMZN icon
30
Amazon
AMZN
$2.66T
$1.45M 0.78%
11,127
+79
+0.7% +$9.02K
FICO icon
31
Fair Isaac
FICO
$29.2B
$1.44M 0.78%
1,780
+30
+2% +$22.5K
MA icon
32
Mastercard
MA
$480B
$1.31M 0.71%
3,333
+30
+0.9% +$11.3K
UNH icon
33
UnitedHealth
UNH
$387B
$1.29M 0.69%
2,682
-1
-0% -$489
DTE icon
34
DTE Energy
DTE
$30.8B
$1.26M 0.68%
11,489
+91
+0.8% +$10.1K
PFF icon
35
iShares Preferred and Income Securities ETF
PFF
$13.3B
$1.19M 0.64%
38,462
-20
-0.1% -$612
VLO icon
36
Valero Energy
VLO
$91.9B
$1.14M 0.61%
9,708
-380
-4% -$44.2K
PG icon
37
Procter & Gamble
PG
$349B
$1.14M 0.61%
7,502
-189
-2% -$28.5K
ADBE icon
38
Adobe
ADBE
$94.3B
$1.11M 0.6%
2,269
-1
-0% -$403
CSCO icon
39
Cisco
CSCO
$441B
$1.08M 0.58%
20,909
-483
-2% -$23.8K
DUK icon
40
Duke Energy
DUK
$97.5B
$1.05M 0.57%
11,684
+45
+0.4% +$4.25K
VZ icon
41
Verizon
VZ
$182B
$1.02M 0.55%
27,337
+1,059
+4% +$39.2K
BIV icon
42
Vanguard Intermediate-Term Bond ETF
BIV
$29.1B
$982K 0.53%
13,059
-20
-0.2% -$1.52K
PIE icon
43
Invesco Dorsey Wright Emerging Markets Momentum ETF
PIE
$247M
$980K 0.53%
51,666
-426
-0.8% -$7.9K
ADI icon
44
Analog Devices
ADI
$183B
$963K 0.52%
4,944
+37
+0.8% +$6.85K
EW icon
45
Edwards Lifesciences
EW
$49.4B
$923K 0.5%
9,786
+220
+2% +$19.1K
MRK icon
46
Merck
MRK
$315B
$905K 0.49%
7,844
+305
+4% +$34.6K
SJM icon
47
J.M. Smucker
SJM
$12B
$844K 0.45%
5,716
+70
+1% +$10.7K
HD icon
48
Home Depot
HD
$338B
$840K 0.45%
2,705
+40
+2% +$11.8K
CMC icon
49
Commercial Metals
CMC
$7.35B
$824K 0.44%
15,648
– –
LLY icon
50
Eli Lilly
LLY
$1.05T
$823K 0.44%
1,754
-40
-2% -$16.8K
1
2
3 4 5

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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q2 2023 Portfolio in Review

As of Q2 2023, Heron Financial Group held 147 positions worth $186M, up 2.3% from $181M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group's Q2 2023 filing shows 3 new, 47 increased, 52 reduced and 5 closed positions. Its largest new stake was ProShares UltraPro QQQ: 14,000 shares worth $287K. The largest sale was iShares MSCI EAFE Min Vol Factor ETF, an estimated $502K.

By sector, the portfolio is most concentrated in Technology at 11% of assets, up from 9.6% a quarter earlier, followed by Healthcare and Financials.

  • Heron Financial Group's largest Q2 2023 buy was ProShares UltraPro QQQ: 14,000 shares worth $287K.
  • Heron Financial Group added most to T-Mobile US in Q2 2023, an estimated $103K increase.
  • Heron Financial Group's biggest Q2 2023 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $502K.
  • Heron Financial Group fully exited Moderna in Q2 2023, selling an estimated $235K.
  • Heron Financial Group's ten largest holdings make up 43% of its $186M portfolio in Q2 2023.
  • Heron Financial Group opened 3 new positions and closed 5 in Q2 2023.
  • Heron Financial Group's portfolio value rose 2.3% quarter-over-quarter to $186M.

Based on Heron Financial Group's 13F filing for Q2 2023, filed 10 Aug 2023.