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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.03%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$186M
AUM Growth
+$4.19M
Cap. Flow
-$3.44M
Cap. Flow %
-1.86%
Top 10 Hldgs %
43.24%
Holding
147
New
3
Increased
47
Reduced
52
Closed
5

Top Buys

Rank Stock Value
1
TQQQ icon
ProShares UltraPro QQQ
TQQQ
+$225K
2
BAX icon
Baxter International
BAX
+$198K
3
WFC icon
Wells Fargo
WFC
+$192K
4
TMUS icon
T-Mobile US
TMUS
+$103K
5
JPEM icon
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
+$57.6K

Top Sells

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$502K
2
IWP icon
iShares Russell Mid-Cap Growth ETF
IWP
+$410K
3
IWR icon
iShares Russell Mid-Cap ETF
IWR
+$373K
4
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$350K
5
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$330K

Sector Composition

Rank Sector Weight
1 Technology 10.56%
2 Healthcare 7.66%
3 Financials 6.18%
4 Industrials 4.12%
5 Consumer Discretionary 3.71%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PAG icon
101
Penske Automotive Group
PAG
$13.3B
$371K 0.2%
2,229
– –
CAH icon
102
Cardinal Health
CAH
$53.5B
$357K 0.19%
3,770
+10
+0.3% +$845
PEP icon
103
PepsiCo
PEP
$187B
$344K 0.19%
1,860
– –
AVGO icon
104
Broadcom
AVGO
$1.76T
$341K 0.18%
3,930
-100
-2% -$7.13K
IJR icon
105
iShares Core S&P Small-Cap ETF
IJR
$110B
$335K 0.18%
3,359
– –
FISV
106
Fiserv Inc
FISV
$27B
$323K 0.17%
2,564
– –
MDLZ icon
107
Mondelez International
MDLZ
$78.3B
$311K 0.17%
4,270
– –
ABT icon
108
Abbott
ABT
$175B
$311K 0.17%
2,853
– –
KO icon
109
Coca-Cola
KO
$351B
$308K 0.17%
5,121
+152
+3% +$9.46K
IBM icon
110
IBM
IBM
$200B
$305K 0.16%
2,276
-23
-1% -$2.97K
ETR icon
111
Entergy
ETR
$52.8B
$301K 0.16%
6,176
– –
CVX icon
112
Chevron
CVX
$373B
$296K 0.16%
1,884
-265
-12% -$42.5K
CMI icon
113
Cummins
CMI
$89.5B
$290K 0.16%
1,182
+35
+3% +$7.92K
TQQQ icon
114
ProShares UltraPro QQQ
TQQQ
$32.5B
$287K 0.15%
+14,000
New +$225K
MRSH
115
Marsh
MRSH
$87.8B
$278K 0.15%
1,479
– –
TFC icon
116
Truist Financial
TFC
$65.4B
$277K 0.15%
9,133
+5
+0.1% +$155
CTVA icon
117
Corteva
CTVA
$58.4B
$274K 0.15%
4,789
-12
-0.2% -$700
BDX icon
118
Becton Dickinson
BDX
$43.6B
$271K 0.15%
1,027
-3
-0.3% -$762
ADSK icon
119
Autodesk
ADSK
$46.1B
$263K 0.14%
1,286
-79
-6% -$15.8K
CWEN icon
120
Clearway Energy Class C
CWEN
$5.2B
$263K 0.14%
9,208
– –
CB icon
121
Chubb
CB
$137B
$256K 0.14%
1,329
+20
+2% +$3.92K
UL icon
122
Unilever
UL
$134B
$250K 0.13%
4,267
-10
-0.2% -$594
PLXS icon
123
Plexus
PLXS
$6.71B
$250K 0.13%
2,543
– –
BA icon
124
Boeing
BA
$169B
$246K 0.13%
1,166
-10
-0.9% -$2.08K
PYPL icon
125
PayPal
PYPL
$49.9B
$243K 0.13%
3,642
+149
+4% +$10.2K
2 3 4
5
6

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FCAG
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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q2 2023 Portfolio in Review

As of Q2 2023, Heron Financial Group held 147 positions worth $186M, up 2.3% from $181M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group's Q2 2023 filing shows 3 new, 47 increased, 52 reduced and 5 closed positions. Its largest new stake was ProShares UltraPro QQQ: 14,000 shares worth $287K. The largest sale was iShares MSCI EAFE Min Vol Factor ETF, an estimated $502K.

By sector, the portfolio is most concentrated in Technology at 11% of assets, up from 9.6% a quarter earlier, followed by Healthcare and Financials.

  • Heron Financial Group's largest Q2 2023 buy was ProShares UltraPro QQQ: 14,000 shares worth $287K.
  • Heron Financial Group added most to T-Mobile US in Q2 2023, an estimated $103K increase.
  • Heron Financial Group's biggest Q2 2023 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $502K.
  • Heron Financial Group fully exited Moderna in Q2 2023, selling an estimated $235K.
  • Heron Financial Group's ten largest holdings make up 43% of its $186M portfolio in Q2 2023.
  • Heron Financial Group opened 3 new positions and closed 5 in Q2 2023.
  • Heron Financial Group's portfolio value rose 2.3% quarter-over-quarter to $186M.

Based on Heron Financial Group's 13F filing for Q2 2023, filed 10 Aug 2023.