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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.03%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$186M
AUM Growth
+$4.19M
Cap. Flow
-$3.44M
Cap. Flow %
-1.86%
Top 10 Hldgs %
43.24%
Holding
147
New
3
Increased
47
Reduced
52
Closed
5

Top Buys

Rank Stock Value
1
TQQQ icon
ProShares UltraPro QQQ
TQQQ
+$225K
2
BAX icon
Baxter International
BAX
+$198K
3
WFC icon
Wells Fargo
WFC
+$192K
4
TMUS icon
T-Mobile US
TMUS
+$103K
5
JPEM icon
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
+$57.6K

Top Sells

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$502K
2
IWP icon
iShares Russell Mid-Cap Growth ETF
IWP
+$410K
3
IWR icon
iShares Russell Mid-Cap ETF
IWR
+$373K
4
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$350K
5
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$330K

Sector Composition

Rank Sector Weight
1 Technology 10.56%
2 Healthcare 7.66%
3 Financials 6.18%
4 Industrials 4.12%
5 Consumer Discretionary 3.71%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
POOL icon
51
Pool Corp
POOL
$7.33B
$808K 0.44%
2,156
+55
+3% +$18.8K
NVDA icon
52
NVIDIA
NVDA
$4.91T
$795K 0.43%
18,790
+20
+0.1% +$664
WMB icon
53
Williams Companies
WMB
$89.7B
$779K 0.42%
23,860
-550
-2% -$16.5K
AZO icon
54
AutoZone
AZO
$49.7B
$773K 0.42%
310
– –
IEI icon
55
iShares 3-7 Year Treasury Bond ETF
IEI
$18.2B
$769K 0.41%
6,669
– –
TXN icon
56
Texas Instruments
TXN
$258B
$766K 0.41%
4,254
+25
+0.6% +$4.3K
SEE
57
DELISTED
Sealed Air
SEE
$764K 0.41%
19,108
+370
+2% +$15.7K
FDX icon
58
FedEx
FDX
$74.7B
$753K 0.41%
3,036
-45
-1% -$10.3K
TPL icon
59
Texas Pacific Land
TPL
$28.7B
$736K 0.4%
5,031
– –
SON icon
60
Sonoco
SON
$5.59B
$714K 0.38%
12,092
+290
+2% +$17.5K
AMGN icon
61
Amgen
AMGN
$198B
$712K 0.38%
3,207
– –
MPC icon
62
Marathon Petroleum
MPC
$91.3B
$696K 0.37%
5,967
-120
-2% -$14K
GOOGL icon
63
Alphabet (Google) Class A
GOOGL
$4.23T
$693K 0.37%
5,786
+163
+3% +$18.8K
PGR icon
64
Progressive
PGR
$121B
$674K 0.36%
5,092
+139
+3% +$18.6K
GPC icon
65
Genuine Parts
GPC
$17.2B
$656K 0.35%
3,878
+110
+3% +$18K
INTU icon
66
Intuit
INTU
$79.6B
$656K 0.35%
1,431
+28
+2% +$12.3K
PSX icon
67
Phillips 66
PSX
$82.9B
$651K 0.35%
6,830
+150
+2% +$14.6K
EMR icon
68
Emerson Electric
EMR
$78.2B
$637K 0.34%
7,049
– –
RPM icon
69
RPM International
RPM
$13.4B
$592K 0.32%
6,598
-12
-0.2% -$986
ADM icon
70
Archer Daniels Midland
ADM
$41.4B
$582K 0.31%
7,700
+50
+0.7% +$3.79K
FIXD icon
71
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.27B
$579K 0.31%
13,110
-1,140
-8% -$51K
NFLX icon
72
Netflix
NFLX
$290B
$578K 0.31%
13,130
– –
QCOM icon
73
Qualcomm
QCOM
$181B
$560K 0.3%
4,701
– –
IVV icon
74
iShares Core S&P 500 ETF
IVV
$881B
$554K 0.3%
1,244
– –
IUSG icon
75
iShares Core S&P US Growth ETF
IUSG
$31.4B
$552K 0.3%
5,657
-2
-0% -$183
1 2
3
4 5

Similar funds

CC
CCMP Capital New York $185M AUM 5.03% 1-Year Est. Return
FCAG
First Capital Advisors Group Little Silver, New Jersey $192M AUM 17.47% 1-Year Est. Return
VFM
Valley Financial Management New York $193M AUM 13.84% 1-Year Est. Return
SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
Bloom Tree Partners New York $215M AUM 17.45% 1-Year Est. Return
CWAG
Carlsbad Wealth Advisory Group Carlsbad, California $155M AUM

Heron Financial Group's Q2 2023 Portfolio in Review

As of Q2 2023, Heron Financial Group held 147 positions worth $186M, up 2.3% from $181M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group's Q2 2023 filing shows 3 new, 47 increased, 52 reduced and 5 closed positions. Its largest new stake was ProShares UltraPro QQQ: 14,000 shares worth $287K. The largest sale was iShares MSCI EAFE Min Vol Factor ETF, an estimated $502K.

By sector, the portfolio is most concentrated in Technology at 11% of assets, up from 9.6% a quarter earlier, followed by Healthcare and Financials.

  • Heron Financial Group's largest Q2 2023 buy was ProShares UltraPro QQQ: 14,000 shares worth $287K.
  • Heron Financial Group added most to T-Mobile US in Q2 2023, an estimated $103K increase.
  • Heron Financial Group's biggest Q2 2023 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $502K.
  • Heron Financial Group fully exited Moderna in Q2 2023, selling an estimated $235K.
  • Heron Financial Group's ten largest holdings make up 43% of its $186M portfolio in Q2 2023.
  • Heron Financial Group opened 3 new positions and closed 5 in Q2 2023.
  • Heron Financial Group's portfolio value rose 2.3% quarter-over-quarter to $186M.

Based on Heron Financial Group's 13F filing for Q2 2023, filed 10 Aug 2023.