We are live on ! Find out more
WIC

Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.25%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.49B
AUM Growth
-$38M
Cap. Flow
-$36M
Cap. Flow %
-2.42%
Top 10 Hldgs %
28.19%
Holding
118
New
2
Increased
48
Reduced
47
Closed
1

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$11.5M
2
UPS icon
United Parcel Service
UPS
+$8.16M
3
GWW icon
W.W. Grainger
GWW
+$7.89M
4
SNY icon
Sanofi
SNY
+$4.6M
5
VLO icon
Valero Energy
VLO
+$4.37M

Top Sells

Rank Stock Value
1
FDS icon
Factset
FDS
+$19M
2
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$12.8M
3
AOS icon
A.O. Smith
AOS
+$12.6M
4
CSCO icon
Cisco
CSCO
+$9.05M
5
WMT icon
Walmart Inc
WMT
+$7.79M

Sector Composition

Rank Sector Weight
1 Technology 21.78%
2 Healthcare 15.04%
3 Industrials 13.35%
4 Consumer Staples 13.34%
5 Financials 9.99%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DTD icon
101
WisdomTree US Total Dividend Fund
DTD
$1.69B
$403K 0.03%
5,241
– –
IBM icon
102
IBM
IBM
$224B
$380K 0.03%
1,526
-5
-0.3% -$1.22K
ATKR icon
103
Atkore
ATKR
$3.16B
$377K 0.03%
6,278
+928
+17% +$66.3K
LAMR icon
104
Lamar Advertising Co
LAMR
$16.3B
$340K 0.02%
2,985
-44
-1% -$5.36K
VENU
105
Venu Holding Corp
VENU
$120M
$299K 0.02%
+32,306
New +$310K
SUN icon
106
Sunoco
SUN
$13.3B
$284K 0.02%
4,883
– –
FIZZ icon
107
National Beverage
FIZZ
$3.01B
$274K 0.02%
6,595
+150
+2% +$6.18K
COF icon
108
Capital One
COF
$134B
$269K 0.02%
1,500
-1,541
-51% -$291K
ABBV icon
109
AbbVie
ABBV
$435B
$239K 0.02%
1,141
-13
-1% -$2.53K
VTI icon
110
Vanguard Morningstar Total Stock Market ETF
VTI
$691B
$234K 0.02%
851
+16
+2% +$4.65K
IWN icon
111
iShares Russell 2000 Value ETF
IWN
$14.6B
$211K 0.01%
1,400
– –
QXO
112
QXO Inc
QXO
$17.4B
$203K 0.01%
15,000
– –
GOOG icon
113
Alphabet (Google) Class C
GOOG
$4.32T
$202K 0.01%
1,291
– –
FLO icon
114
Flowers Foods
FLO
$1.57B
$196K 0.01%
10,294
– –
SMMT icon
115
Summit Therapeutics
SMMT
$11.1B
$193K 0.01%
10,000
– –
BRK.A icon
116
Berkshire Hathaway Class A
BRK.A
$1.12T
– –
-1
Closed -$681K
1 2 3 4
5

Similar funds

SFS
Strategic Financial Services Utica, New York $2.1B AUM 19.14% 1-Year Est. Return
ACM
Analog Century Management New York $2.09B AUM 186.85% 1-Year Est. Return
BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
Hardman Johnston Global Advisors Stamford, Connecticut $2.1B AUM 41.89% 1-Year Est. Return
IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
CSS LLC Chicago, Illinois $2.09B AUM 58.96% 1-Year Est. Return
IVAV
Index Venture Associates VI St. Helier, Channel Islands, Jersey $2.11B AUM 13.76% 1-Year Est. Return

Willis Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Willis Investment Counsel held 118 positions worth $1.49B, down 2.5% from $1.52B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Trading was light in Q1 2025: portfolio turnover was 2.5%. Willis Investment Counsel opened 2 new positions and exited 1, leaving the 118-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 24% a quarter earlier, followed by Healthcare and Industrials.

  • Willis Investment Counsel's largest Q1 2025 buy was W.W. Grainger: 7,631 shares worth $7.54M.
  • Willis Investment Counsel added most to Procter & Gamble in Q1 2025, an estimated $11.5M increase.
  • Willis Investment Counsel's biggest Q1 2025 reduction was Factset, cutting an estimated $19M.
  • Willis Investment Counsel fully exited Berkshire Hathaway Class A in Q1 2025, selling an estimated $681K.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.49B portfolio in Q1 2025.
  • Willis Investment Counsel opened 2 new positions and closed 1 in Q1 2025.
  • Willis Investment Counsel's portfolio value fell 2.5% quarter-over-quarter to $1.49B.

Based on Willis Investment Counsel's 13F filing for Q1 2025, filed 16 Apr 2025.