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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
-3.24%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.52B
AUM Growth
-$14.3M
Cap. Flow
+$49.9M
Cap. Flow %
3.27%
Top 10 Hldgs %
28.72%
Holding
116
New
3
Increased
79
Reduced
9
Closed
–

Top Buys

Rank Stock Value
1
ZTS icon
Zoetis
ZTS
+$8.27M
2
HSY icon
Hershey
HSY
+$7.97M
3
FDS icon
Factset
FDS
+$7.75M
4
TGT icon
Target
TGT
+$3.81M
5
JNJ icon
Johnson & Johnson
JNJ
+$3.58M

Top Sells

Rank Stock Value
1
AAP icon
Advance Auto Parts
AAP
+$1.25M
2
BHP icon
BHP
BHP
+$496K
3
MOS icon
The Mosaic Company
MOS
+$438K
4
TTE icon
TotalEnergies
TTE
+$18.6K
5
NRC icon
NRC Health Common Stock
NRC
+$17.2K

Sector Composition

Rank Sector Weight
1 Technology 24.31%
2 Industrials 13.75%
3 Healthcare 13.49%
4 Consumer Staples 12.51%
5 Financials 11.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DTD icon
101
WisdomTree US Total Dividend Fund
DTD
$1.69B
$398K 0.03%
5,241
-100
-2% -$7.79K
LAMR icon
102
Lamar Advertising Co
LAMR
$16.3B
$369K 0.02%
+3,029
New +$396K
TTC icon
103
Toro Company
TTC
$9.49B
$364K 0.02%
4,548
+445
+11% +$37.3K
IBM icon
104
IBM
IBM
$224B
$336K 0.02%
1,531
+3
+0.2% +$668
SO icon
105
Southern Company
SO
$107B
$294K 0.02%
3,567
– –
FIZZ icon
106
National Beverage
FIZZ
$3.01B
$275K 0.02%
6,445
+171
+3% +$7.99K
SUN icon
107
Sunoco
SUN
$13.3B
$251K 0.02%
4,883
– –
GOOG icon
108
Alphabet (Google) Class C
GOOG
$4.32T
$246K 0.02%
1,291
+41
+3% +$7.24K
VTI icon
109
Vanguard Morningstar Total Stock Market ETF
VTI
$691B
$242K 0.02%
835
+24
+3% +$7K
QXO
110
QXO Inc
QXO
$17.4B
$239K 0.02%
15,000
– –
IWN icon
111
iShares Russell 2000 Value ETF
IWN
$14.6B
$230K 0.02%
1,400
– –
FLO icon
112
Flowers Foods
FLO
$1.57B
$213K 0.01%
10,294
– –
ABBV icon
113
AbbVie
ABBV
$435B
$205K 0.01%
1,154
+13
+1% +$2.39K
SMMT icon
114
Summit Therapeutics
SMMT
$11.1B
$178K 0.01%
10,000
– –
1 2 3 4
5

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SFS
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ACM
Analog Century Management New York $2.09B AUM 186.85% 1-Year Est. Return
BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
Hardman Johnston Global Advisors Stamford, Connecticut $2.1B AUM 41.89% 1-Year Est. Return
IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
CSS LLC Chicago, Illinois $2.09B AUM 58.96% 1-Year Est. Return
IVAV
Index Venture Associates VI St. Helier, Channel Islands, Jersey $2.11B AUM 13.76% 1-Year Est. Return

Willis Investment Counsel's Q4 2024 Portfolio in Review

As of Q4 2024, Willis Investment Counsel held 116 positions worth $1.52B, down 0.93% from $1.54B the previous quarter. Its ten largest holdings account for 29% of the portfolio.

Willis Investment Counsel deployed $49.9M of net new capital in Q4 2024, opening 3 new positions and adding to 79 existing holdings. Its largest new stake was Zoetis: 46,227 shares worth $7.53M.

By sector, the portfolio is most concentrated in Technology at 24% of assets, up from 24% a quarter earlier, followed by Industrials and Healthcare.

On the sell side, the largest reduction was Advance Auto Parts, an estimated $1.25M trimmed.

  • Willis Investment Counsel's largest Q4 2024 buy was Zoetis: 46,227 shares worth $7.53M.
  • Willis Investment Counsel added most to Hershey in Q4 2024, an estimated $7.97M increase.
  • Willis Investment Counsel's biggest Q4 2024 reduction was Advance Auto Parts, cutting an estimated $1.25M.
  • Willis Investment Counsel's ten largest holdings make up 29% of its $1.52B portfolio in Q4 2024.
  • Willis Investment Counsel opened 3 new positions and closed 0 in Q4 2024.
  • Willis Investment Counsel's portfolio value fell 0.93% quarter-over-quarter to $1.52B.

Based on Willis Investment Counsel's 13F filing for Q4 2024, filed 24 Jan 2025.