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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+12.8%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.46B
AUM Growth
+$346M
Cap. Flow
+$202M
Cap. Flow %
13.79%
Top 10 Hldgs %
27.95%
Holding
115
New
9
Increased
46
Reduced
42
Closed
9

Top Buys

Rank Stock Value
1
CLX icon
Clorox
CLX
+$29.6M
2
KMB icon
Kimberly-Clark
KMB
+$26.4M
3
PG icon
Procter & Gamble
PG
+$26.3M
4
HD icon
Home Depot
HD
+$25.5M
5
LLY icon
Eli Lilly
LLY
+$23.9M

Top Sells

Rank Stock Value
1
CAT icon
Caterpillar
CAT
+$14.4M
2
USB icon
US Bancorp
USB
+$10.2M
3
PEP icon
PepsiCo
PEP
+$9.6M
4
TGT icon
Target
TGT
+$9.51M
5
FITB
Fifth Third Bancorp
FITB
+$8.77M

Sector Composition

Rank Sector Weight
1 Technology 16.16%
2 Healthcare 15.89%
3 Financials 14.44%
4 Consumer Staples 13.74%
5 Industrials 12.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FLO icon
101
Flowers Foods
FLO
$1.57B
$314K 0.02%
13,882
– –
OXY.WS icon
102
Occidental Petroleum Corp Warrants
OXY.WS
$32B
$95K 0.01%
13,956
-130
-0.9% -$589
AAPL icon
103
Apple
AAPL
$4.57T
– –
-13,560
Closed -$1.57M
CVEO icon
104
Civeo
CVEO
$318M
– –
-1,333
Closed -$11K
DRI icon
105
Darden Restaurants
DRI
$24.4B
– –
-53,900
Closed -$5.43M
FITB
106
Fifth Third Bancorp
FITB
$51.8B
– –
-411,270
Closed -$8.77M
JEF icon
107
Jefferies Financial Group
JEF
$13.1B
– –
-89,527
Closed -$1.54M
OEF icon
108
iShares S&P 100 ETF
OEF
$20.5B
– –
-1,938
Closed -$302K
WFC icon
109
Wells Fargo
WFC
$264B
– –
-129,422
Closed -$3.04M
XOP icon
110
State Street SPDR S&P Oil & Gas Exploration & Production ETF
XOP
$3.43B
– –
-15,293
Closed -$643K
1 2 3 4
5

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ACM
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BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
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IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
CSS LLC Chicago, Illinois $2.09B AUM 58.96% 1-Year Est. Return
IVAV
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Willis Investment Counsel's Q4 2020 Portfolio in Review

As of Q4 2020, Willis Investment Counsel held 115 positions worth $1.46B, up 31% from $1.12B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $202M of net new capital in Q4 2020, opening 9 new positions and adding to 46 existing holdings. Its largest new stake was Clorox: 142,820 shares worth $28.8M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 14% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Caterpillar, an estimated $14.4M trimmed.

  • Willis Investment Counsel's largest Q4 2020 buy was Clorox: 142,820 shares worth $28.8M.
  • Willis Investment Counsel added most to Kimberly-Clark in Q4 2020, an estimated $26.4M increase.
  • Willis Investment Counsel's biggest Q4 2020 reduction was Caterpillar, cutting an estimated $14.4M.
  • Willis Investment Counsel fully exited Fifth Third Bancorp in Q4 2020, selling an estimated $8.77M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.46B portfolio in Q4 2020.
  • Willis Investment Counsel opened 9 new positions and closed 9 in Q4 2020.
  • Willis Investment Counsel's portfolio value rose 31% quarter-over-quarter to $1.46B.

Based on Willis Investment Counsel's 13F filing for Q4 2020, filed 11 Feb 2021.