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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.25%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.49B
AUM Growth
-$38M
Cap. Flow
-$36M
Cap. Flow %
-2.42%
Top 10 Hldgs %
28.19%
Holding
118
New
2
Increased
48
Reduced
47
Closed
1

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$11.5M
2
UPS icon
United Parcel Service
UPS
+$8.16M
3
GWW icon
W.W. Grainger
GWW
+$7.89M
4
SNY icon
Sanofi
SNY
+$4.6M
5
VLO icon
Valero Energy
VLO
+$4.37M

Top Sells

Rank Stock Value
1
FDS icon
Factset
FDS
+$19M
2
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$12.8M
3
AOS icon
A.O. Smith
AOS
+$12.6M
4
CSCO icon
Cisco
CSCO
+$9.05M
5
WMT icon
Walmart Inc
WMT
+$7.79M

Sector Composition

Rank Sector Weight
1 Technology 21.78%
2 Healthcare 15.04%
3 Industrials 13.35%
4 Consumer Staples 13.34%
5 Financials 9.99%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LOGI icon
76
Logitech
LOGI
$15.2B
$1.53M 0.1%
18,144
+1,743
+11% +$164K
EVTC icon
77
Evertec
EVTC
$1.78B
$1.4M 0.09%
38,022
+3,420
+10% +$118K
FTRE icon
78
Fortrea Holdings
FTRE
$1.75B
$1.39M 0.09%
184,307
-1,166
-0.6% -$16.5K
LQDT icon
79
Liquidity Services
LQDT
$1.32B
$1.34M 0.09%
43,268
-9,052
-17% -$301K
FTDR icon
80
Frontdoor
FTDR
$6.26B
$1.25M 0.08%
32,601
-14,152
-30% -$721K
GIL icon
81
Gildan
GIL
$10.6B
$1.25M 0.08%
28,303
-6,864
-20% -$341K
DCI icon
82
Donaldson
DCI
$11.4B
$1.23M 0.08%
18,318
-556
-3% -$38.5K
VRSN icon
83
VeriSign
VRSN
$26.6B
$1.21M 0.08%
4,783
+2,569
+116% +$584K
AOS icon
84
A.O. Smith
AOS
$8.7B
$1.2M 0.08%
18,360
-186,110
-91% -$12.6M
CSGS
85
DELISTED
CSG Systems International
CSGS
$1.12M 0.08%
18,479
+2,203
+14% +$131K
PAYC icon
86
Paycom
PAYC
$9.69B
$1.09M 0.07%
4,987
+591
+13% +$125K
MXCT icon
87
MaxCyte
MXCT
$126M
$1.04M 0.07%
380,471
-25,000
-6% -$98.6K
HXL icon
88
Hexcel
HXL
$7.82B
$971K 0.07%
17,730
+880
+5% +$55K
PAR icon
89
PAR Technology
PAR
$735M
$926K 0.06%
15,104
+5,071
+51% +$340K
JBTM
90
JBT Marel
JBTM
$6.39B
$910K 0.06%
7,447
-204
-3% -$25.8K
NRC icon
91
NRC Health Common Stock
NRC
$450M
$842K 0.06%
65,778
+10,531
+19% +$169K
UI icon
92
Ubiquiti
UI
$34.3B
$807K 0.05%
2,602
-762
-23% -$269K
KO icon
93
Coca-Cola
KO
$375B
$788K 0.05%
11,007
-33
-0.3% -$2.2K
JKHY icon
94
Jack Henry & Associates
JKHY
$11.1B
$676K 0.05%
3,700
+50
+1% +$8.73K
STRL icon
95
Sterling Infrastructure
STRL
$16.7B
$664K 0.04%
5,869
-1,666
-22% -$235K
VO icon
96
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$664K 0.04%
10,268
– –
TTC icon
97
Toro Company
TTC
$9.49B
$643K 0.04%
8,843
+4,295
+94% +$340K
DLB icon
98
Dolby
DLB
$5.79B
$542K 0.04%
6,743
+586
+10% +$47.8K
SO icon
99
Southern Company
SO
$107B
$493K 0.03%
5,367
+1,800
+50% +$156K
OEF icon
100
iShares S&P 100 ETF
OEF
$20.5B
$482K 0.03%
1,781
– –
1 2 3
4
5

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SFS
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ACM
Analog Century Management New York $2.09B AUM 186.85% 1-Year Est. Return
BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
Hardman Johnston Global Advisors Stamford, Connecticut $2.1B AUM 41.89% 1-Year Est. Return
IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
CSS LLC Chicago, Illinois $2.09B AUM 58.96% 1-Year Est. Return
IVAV
Index Venture Associates VI St. Helier, Channel Islands, Jersey $2.11B AUM 13.76% 1-Year Est. Return

Willis Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Willis Investment Counsel held 118 positions worth $1.49B, down 2.5% from $1.52B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Trading was light in Q1 2025: portfolio turnover was 2.5%. Willis Investment Counsel opened 2 new positions and exited 1, leaving the 118-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 24% a quarter earlier, followed by Healthcare and Industrials.

  • Willis Investment Counsel's largest Q1 2025 buy was W.W. Grainger: 7,631 shares worth $7.54M.
  • Willis Investment Counsel added most to Procter & Gamble in Q1 2025, an estimated $11.5M increase.
  • Willis Investment Counsel's biggest Q1 2025 reduction was Factset, cutting an estimated $19M.
  • Willis Investment Counsel fully exited Berkshire Hathaway Class A in Q1 2025, selling an estimated $681K.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.49B portfolio in Q1 2025.
  • Willis Investment Counsel opened 2 new positions and closed 1 in Q1 2025.
  • Willis Investment Counsel's portfolio value fell 2.5% quarter-over-quarter to $1.49B.

Based on Willis Investment Counsel's 13F filing for Q1 2025, filed 16 Apr 2025.