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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
-3.24%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.52B
AUM Growth
-$14.3M
Cap. Flow
+$49.9M
Cap. Flow %
3.27%
Top 10 Hldgs %
28.72%
Holding
116
New
3
Increased
79
Reduced
9
Closed
–

Top Buys

Rank Stock Value
1
ZTS icon
Zoetis
ZTS
+$8.27M
2
HSY icon
Hershey
HSY
+$7.97M
3
FDS icon
Factset
FDS
+$7.75M
4
TGT icon
Target
TGT
+$3.81M
5
JNJ icon
Johnson & Johnson
JNJ
+$3.58M

Top Sells

Rank Stock Value
1
AAP icon
Advance Auto Parts
AAP
+$1.25M
2
BHP icon
BHP
BHP
+$496K
3
MOS icon
The Mosaic Company
MOS
+$438K
4
TTE icon
TotalEnergies
TTE
+$18.6K
5
NRC icon
NRC Health Common Stock
NRC
+$17.2K

Sector Composition

Rank Sector Weight
1 Technology 24.31%
2 Industrials 13.75%
3 Healthcare 13.49%
4 Consumer Staples 12.51%
5 Financials 11.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LQDT icon
76
Liquidity Services
LQDT
$1.32B
$1.69M 0.11%
52,320
+800
+2% +$20.3K
MXCT icon
77
MaxCyte
MXCT
$126M
$1.69M 0.11%
405,471
– –
GIL icon
78
Gildan
GIL
$10.6B
$1.65M 0.11%
35,167
+622
+2% +$30K
QLYS icon
79
Qualys
QLYS
$6.35B
$1.49M 0.1%
10,629
+457
+4% +$63.6K
LOGI icon
80
Logitech
LOGI
$15.2B
$1.35M 0.09%
16,401
+408
+3% +$33.8K
DCI icon
81
Donaldson
DCI
$11.4B
$1.27M 0.08%
18,874
+530
+3% +$39.1K
STRL icon
82
Sterling Infrastructure
STRL
$16.7B
$1.27M 0.08%
7,535
+101
+1% +$17.4K
EVTC icon
83
Evertec
EVTC
$1.78B
$1.19M 0.08%
34,602
+9,482
+38% +$325K
UI icon
84
Ubiquiti
UI
$34.3B
$1.12M 0.07%
3,364
+114
+4% +$34.3K
HXL icon
85
Hexcel
HXL
$7.82B
$1.06M 0.07%
16,850
+362
+2% +$22.4K
NRC icon
86
NRC Health Common Stock
NRC
$450M
$975K 0.06%
55,247
-906
-2% -$17.2K
JBTM
87
JBT Marel
JBTM
$6.39B
$972K 0.06%
7,651
+134
+2% +$15.5K
PAYC icon
88
Paycom
PAYC
$9.69B
$901K 0.06%
4,396
+155
+4% +$31.6K
RSP icon
89
Invesco S&P 500 Equal Weight ETF
RSP
$99.1B
$857K 0.06%
+4,891
New +$884K
CSGS
90
DELISTED
CSG Systems International
CSGS
$832K 0.05%
16,276
+668
+4% +$34.4K
PAR icon
91
PAR Technology
PAR
$735M
$729K 0.05%
10,033
+33
+0.3% +$2.26K
KO icon
92
Coca-Cola
KO
$375B
$687K 0.05%
11,040
– –
BRK.A icon
93
Berkshire Hathaway Class A
BRK.A
$1.12T
$681K 0.04%
1
– –
VO icon
94
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$678K 0.04%
10,268
+1,164
+13% +$79K
JKHY icon
95
Jack Henry & Associates
JKHY
$11.1B
$640K 0.04%
3,650
+68
+2% +$12.2K
COF icon
96
Capital One
COF
$134B
$542K 0.04%
3,041
– –
OEF icon
97
iShares S&P 100 ETF
OEF
$20.5B
$514K 0.03%
1,781
-60
-3% -$17.2K
DLB icon
98
Dolby
DLB
$5.79B
$481K 0.03%
6,157
+206
+3% +$15.7K
VRSN icon
99
VeriSign
VRSN
$26.6B
$458K 0.03%
2,214
+253
+13% +$47.6K
ATKR icon
100
Atkore
ATKR
$3.16B
$446K 0.03%
5,350
+171
+3% +$15.1K
1 2 3
4
5

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ACM
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BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
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IHAM
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CL
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IVAV
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Willis Investment Counsel's Q4 2024 Portfolio in Review

As of Q4 2024, Willis Investment Counsel held 116 positions worth $1.52B, down 0.93% from $1.54B the previous quarter. Its ten largest holdings account for 29% of the portfolio.

Willis Investment Counsel deployed $49.9M of net new capital in Q4 2024, opening 3 new positions and adding to 79 existing holdings. Its largest new stake was Zoetis: 46,227 shares worth $7.53M.

By sector, the portfolio is most concentrated in Technology at 24% of assets, up from 24% a quarter earlier, followed by Industrials and Healthcare.

On the sell side, the largest reduction was Advance Auto Parts, an estimated $1.25M trimmed.

  • Willis Investment Counsel's largest Q4 2024 buy was Zoetis: 46,227 shares worth $7.53M.
  • Willis Investment Counsel added most to Hershey in Q4 2024, an estimated $7.97M increase.
  • Willis Investment Counsel's biggest Q4 2024 reduction was Advance Auto Parts, cutting an estimated $1.25M.
  • Willis Investment Counsel's ten largest holdings make up 29% of its $1.52B portfolio in Q4 2024.
  • Willis Investment Counsel opened 3 new positions and closed 0 in Q4 2024.
  • Willis Investment Counsel's portfolio value fell 0.93% quarter-over-quarter to $1.52B.

Based on Willis Investment Counsel's 13F filing for Q4 2024, filed 24 Jan 2025.