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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+7.07%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.45B
AUM Growth
+$33.4M
Cap. Flow
-$49.9M
Cap. Flow %
-3.43%
Top 10 Hldgs %
28.13%
Holding
117
New
4
Increased
58
Reduced
21
Closed
10

Top Buys

Rank Stock Value
1
HSY icon
Hershey
HSY
+$16.5M
2
PEP icon
PepsiCo
PEP
+$10.2M
3
MCD icon
McDonald's
MCD
+$8.67M
4
UPS icon
United Parcel Service
UPS
+$7.88M
5
GNRC icon
Generac Holdings
GNRC
+$7.57M

Top Sells

Rank Stock Value
1
USB icon
US Bancorp
USB
+$18.3M
2
ALL icon
Allstate
ALL
+$8.73M
3
MSFT icon
Microsoft
MSFT
+$8.68M
4
TFC icon
Truist Financial
TFC
+$8.07M
5
RL icon
Ralph Lauren
RL
+$7.92M

Sector Composition

Rank Sector Weight
1 Technology 24.89%
2 Healthcare 14.21%
3 Industrials 13.49%
4 Financials 11.71%
5 Consumer Staples 10.18%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
STRL icon
76
Sterling Infrastructure
STRL
$16.7B
$1.59M 0.11%
14,430
+356
+3% +$32.3K
FTDR icon
77
Frontdoor
FTDR
$6.26B
$1.43M 0.1%
44,002
+2,256
+5% +$73.1K
EVTC icon
78
Evertec
EVTC
$1.78B
$1.42M 0.1%
35,541
+1,065
+3% +$42K
QLYS icon
79
Qualys
QLYS
$6.35B
$1.38M 0.09%
8,257
-2,076
-20% -$367K
LOGI icon
80
Logitech
LOGI
$15.2B
$1.35M 0.09%
15,154
+1,119
+8% +$100K
DCI icon
81
Donaldson
DCI
$11.4B
$1.28M 0.09%
17,181
+1,467
+9% +$99.8K
GIL icon
82
Gildan
GIL
$10.6B
$1.22M 0.08%
32,747
+469
+1% +$15.9K
NRC icon
83
NRC Health Common Stock
NRC
$450M
$1.21M 0.08%
30,639
+2,734
+10% +$108K
HXL icon
84
Hexcel
HXL
$7.82B
$1.15M 0.08%
15,724
+406
+3% +$29.2K
CSGS
85
DELISTED
CSG Systems International
CSGS
$1.04M 0.07%
20,274
+8,042
+66% +$418K
ATKR icon
86
Atkore
ATKR
$3.16B
$959K 0.07%
5,039
+512
+11% +$81.9K
LQDT icon
87
Liquidity Services
LQDT
$1.32B
$892K 0.06%
47,953
+21,320
+80% +$370K
JBTM
88
JBT Marel
JBTM
$6.39B
$774K 0.05%
7,381
+1,189
+19% +$118K
KO icon
89
Coca-Cola
KO
$375B
$636K 0.04%
10,397
+265
+3% +$15.9K
BRK.A icon
90
Berkshire Hathaway Class A
BRK.A
$1.12T
$634K 0.04%
1
– –
JKHY icon
91
Jack Henry & Associates
JKHY
$11.1B
$593K 0.04%
3,411
+579
+20% +$98.5K
VO icon
92
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$569K 0.04%
9,104
– –
DLB icon
93
Dolby
DLB
$5.79B
$462K 0.03%
5,521
-80,160
-94% -$6.63M
OEF icon
94
iShares S&P 100 ETF
OEF
$20.5B
$455K 0.03%
1,841
– –
PAR icon
95
PAR Technology
PAR
$735M
$454K 0.03%
+10,000
New +$442K
DTD icon
96
WisdomTree US Total Dividend Fund
DTD
$1.69B
$394K 0.03%
5,566
– –
TTC icon
97
Toro Company
TTC
$9.49B
$345K 0.02%
3,760
+100
+3% +$9.22K
SUN icon
98
Sunoco
SUN
$13.3B
$294K 0.02%
4,883
– –
IBM icon
99
IBM
IBM
$224B
$290K 0.02%
1,520
-97
-6% -$17.7K
FIZZ icon
100
National Beverage
FIZZ
$3.01B
$279K 0.02%
5,882
+262
+5% +$12.8K
1 2 3
4
5

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ACM
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BWC
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CF
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HJGA
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IHAM
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IVAV
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Willis Investment Counsel's Q1 2024 Portfolio in Review

As of Q1 2024, Willis Investment Counsel held 117 positions worth $1.45B, up 2.4% from $1.42B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel withdrew a net $49.9M in Q1 2024, closing 10 positions and reducing 21 holdings. Its most notable exit was US Bancorp, an estimated $18.3M position sold in full.

By sector, the portfolio is most concentrated in Technology at 25% of assets, down from 25% a quarter earlier, followed by Healthcare and Industrials.

Against the trend, Willis Investment Counsel opened a new position in Hershey worth $16.6M.

  • Willis Investment Counsel's largest Q1 2024 buy was Hershey: 85,286 shares worth $16.6M.
  • Willis Investment Counsel added most to PepsiCo in Q1 2024, an estimated $10.2M increase.
  • Willis Investment Counsel's biggest Q1 2024 reduction was Microsoft, cutting an estimated $8.68M.
  • Willis Investment Counsel fully exited US Bancorp in Q1 2024, selling an estimated $18.3M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.45B portfolio in Q1 2024.
  • Willis Investment Counsel opened 4 new positions and closed 10 in Q1 2024.
  • Willis Investment Counsel's portfolio value rose 2.4% quarter-over-quarter to $1.45B.

Based on Willis Investment Counsel's 13F filing for Q1 2024, filed 24 Apr 2024.