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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+12.8%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.46B
AUM Growth
+$346M
Cap. Flow
+$202M
Cap. Flow %
13.79%
Top 10 Hldgs %
27.95%
Holding
115
New
9
Increased
46
Reduced
42
Closed
9

Top Buys

Rank Stock Value
1
CLX icon
Clorox
CLX
+$29.6M
2
KMB icon
Kimberly-Clark
KMB
+$26.4M
3
PG icon
Procter & Gamble
PG
+$26.3M
4
HD icon
Home Depot
HD
+$25.5M
5
LLY icon
Eli Lilly
LLY
+$23.9M

Top Sells

Rank Stock Value
1
CAT icon
Caterpillar
CAT
+$14.4M
2
USB icon
US Bancorp
USB
+$10.2M
3
PEP icon
PepsiCo
PEP
+$9.6M
4
TGT icon
Target
TGT
+$9.51M
5
FITB
Fifth Third Bancorp
FITB
+$8.77M

Sector Composition

Rank Sector Weight
1 Technology 16.16%
2 Healthcare 15.89%
3 Financials 14.44%
4 Consumer Staples 13.74%
5 Industrials 12.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MSM icon
76
MSC Industrial Direct
MSM
$6.86B
$4.67M 0.32%
55,301
+8,177
+17% +$631K
GOOGL icon
77
Alphabet (Google) Class A
GOOGL
$4.33T
$4.61M 0.32%
52,620
+8,220
+19% +$692K
WM icon
78
Waste Management
WM
$91B
$3.87M 0.26%
32,800
– –
VLO icon
79
Valero Energy
VLO
$85.9B
$3.69M 0.25%
+65,300
New +$3.2M
FTDR icon
80
Frontdoor
FTDR
$6.26B
$3.33M 0.23%
66,358
+149
+0.2% +$6.81K
MUR icon
81
Murphy Oil
MUR
$4.78B
$3.28M 0.22%
271,252
-4,323
-2% -$43K
STRL icon
82
Sterling Infrastructure
STRL
$16.7B
$2.98M 0.2%
160,077
-4,115
-3% -$67.1K
IFF icon
83
International Flavors & Fragrances
IFF
$21.9B
$2.9M 0.2%
26,602
-401
-1% -$45K
FLR icon
84
Fluor
FLR
$7.96B
$2.79M 0.19%
174,952
-8,819
-5% -$125K
GIL icon
85
Gildan
GIL
$10.6B
$2.77M 0.19%
98,800
-6,207
-6% -$153K
APA icon
86
APA Corp
APA
$13.2B
$2.61M 0.18%
183,778
-2,930
-2% -$34.1K
BLBD icon
87
Blue Bird Corp
BLBD
$2.18B
$2.59M 0.18%
141,858
-646
-0.5% -$9.46K
SEB icon
88
Seaboard Corp
SEB
$4.06B
$2.23M 0.15%
735
-84
-10% -$274K
NRC icon
89
NRC Health Common Stock
NRC
$450M
$1.95M 0.13%
45,622
-597
-1% -$30.6K
AMPE
90
DELISTED
Ampio Pharmaceuticals Inc.
AMPE
$1.93M 0.13%
+4,044
New +$1.33M
OXY icon
91
Occidental Petroleum
OXY
$55.9B
$1.92M 0.13%
111,057
-1,620
-1% -$22.2K
PATI
92
DELISTED
Patriot Transportation Holding, Inc. Common Stock
PATI
$1.74M 0.12%
198,562
-27,413
-12% -$273K
FLIR
93
DELISTED
FLIR Systems, Inc. (DE) Common Stock
FLIR
$1.71M 0.12%
39,012
+22,868
+142% +$883K
GNRC icon
94
Generac Holdings
GNRC
$12.5B
$1.69M 0.12%
7,422
-4,415
-37% -$950K
VSEC icon
95
VSE Corp
VSEC
$6.12B
$1.47M 0.1%
38,244
-65,554
-63% -$2.24M
ATKR icon
96
Atkore
ATKR
$3.16B
$682K 0.05%
+16,594
New +$523K
KO icon
97
Coca-Cola
KO
$375B
$548K 0.04%
10,000
-88,400
-90% -$4.57M
FIZZ icon
98
National Beverage
FIZZ
$3.01B
$496K 0.03%
11,692
+530
+5% +$22.8K
DTD icon
99
WisdomTree US Total Dividend Fund
DTD
$1.69B
$344K 0.02%
6,566
– –
CSGS
100
DELISTED
CSG Systems International
CSGS
$340K 0.02%
7,533
+320
+4% +$13.6K
1 2 3
4
5

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ACM
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BWC
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CF
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HJGA
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IHAM
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IVAV
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Willis Investment Counsel's Q4 2020 Portfolio in Review

As of Q4 2020, Willis Investment Counsel held 115 positions worth $1.46B, up 31% from $1.12B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $202M of net new capital in Q4 2020, opening 9 new positions and adding to 46 existing holdings. Its largest new stake was Clorox: 142,820 shares worth $28.8M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 14% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Caterpillar, an estimated $14.4M trimmed.

  • Willis Investment Counsel's largest Q4 2020 buy was Clorox: 142,820 shares worth $28.8M.
  • Willis Investment Counsel added most to Kimberly-Clark in Q4 2020, an estimated $26.4M increase.
  • Willis Investment Counsel's biggest Q4 2020 reduction was Caterpillar, cutting an estimated $14.4M.
  • Willis Investment Counsel fully exited Fifth Third Bancorp in Q4 2020, selling an estimated $8.77M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.46B portfolio in Q4 2020.
  • Willis Investment Counsel opened 9 new positions and closed 9 in Q4 2020.
  • Willis Investment Counsel's portfolio value rose 31% quarter-over-quarter to $1.46B.

Based on Willis Investment Counsel's 13F filing for Q4 2020, filed 11 Feb 2021.