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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.25%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.49B
AUM Growth
-$38M
Cap. Flow
-$36M
Cap. Flow %
-2.42%
Top 10 Hldgs %
28.19%
Holding
118
New
2
Increased
48
Reduced
47
Closed
1

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$11.5M
2
UPS icon
United Parcel Service
UPS
+$8.16M
3
GWW icon
W.W. Grainger
GWW
+$7.89M
4
SNY icon
Sanofi
SNY
+$4.6M
5
VLO icon
Valero Energy
VLO
+$4.37M

Top Sells

Rank Stock Value
1
FDS icon
Factset
FDS
+$19M
2
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$12.8M
3
AOS icon
A.O. Smith
AOS
+$12.6M
4
CSCO icon
Cisco
CSCO
+$9.05M
5
WMT icon
Walmart Inc
WMT
+$7.79M

Sector Composition

Rank Sector Weight
1 Technology 21.78%
2 Healthcare 15.04%
3 Industrials 13.35%
4 Consumer Staples 13.34%
5 Financials 9.99%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VLO icon
51
Valero Energy
VLO
$85.9B
$12.2M 0.82%
92,000
+32,900
+56% +$4.37M
TGT icon
52
Target
TGT
$68B
$12M 0.81%
115,084
-7
-0% -$875
CVX icon
53
Chevron
CVX
$366B
$12M 0.8%
71,487
-125
-0.2% -$19.6K
WAT icon
54
Waters Corp
WAT
$39.9B
$11.7M 0.79%
31,854
+127
+0.4% +$49.2K
GD icon
55
General Dynamics
GD
$106B
$11.6M 0.78%
42,600
– –
NVDA icon
56
NVIDIA
NVDA
$5.42T
$11.6M 0.78%
106,885
-43,528
-29% -$5.52M
KEYS icon
57
Keysight
KEYS
$58.3B
$11.4M 0.77%
76,063
+452
+0.6% +$74.6K
RGA icon
58
Reinsurance Group of America
RGA
$16.1B
$10.6M 0.71%
53,668
+335
+0.6% +$69.4K
ZTS icon
59
Zoetis
ZTS
$30B
$10.1M 0.68%
61,467
+15,240
+33% +$2.53M
MA icon
60
Mastercard
MA
$493B
$9.44M 0.63%
17,220
+68
+0.4% +$37K
GOOGL icon
61
Alphabet (Google) Class A
GOOGL
$4.33T
$7.77M 0.52%
50,259
-70,438
-58% -$12.8M
GWW icon
62
W.W. Grainger
GWW
$60.2B
$7.54M 0.51%
+7,631
New +$7.89M
FDS icon
63
Factset
FDS
$10.2B
$7.5M 0.5%
16,486
-41,724
-72% -$19M
MSM icon
64
MSC Industrial Direct
MSM
$6.86B
$7.12M 0.48%
91,659
+2,208
+2% +$177K
MUR icon
65
Murphy Oil
MUR
$4.78B
$6.82M 0.46%
240,164
-6,715
-3% -$189K
INTC icon
66
Intel
INTC
$513B
$6.79M 0.46%
299,058
-1,729
-0.6% -$37.8K
TTE icon
67
TotalEnergies
TTE
$190B
$6.61M 0.44%
102,137
– –
ROST icon
68
Ross Stores
ROST
$81.9B
$6.53M 0.44%
51,089
+287
+0.6% +$40.2K
ADBE icon
69
Adobe
ADBE
$105B
$6.37M 0.43%
16,598
+40
+0.2% +$17.2K
VBR icon
70
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$5.36M 0.36%
28,748
+2,479
+9% +$490K
MOS icon
71
The Mosaic Company
MOS
$7.33B
$3.65M 0.25%
135,138
+7,360
+6% +$195K
AAP icon
72
Advance Auto Parts
AAP
$3.49B
$2.83M 0.19%
72,173
+29,695
+70% +$1.27M
RSP icon
73
Invesco S&P 500 Equal Weight ETF
RSP
$99.1B
$2.44M 0.16%
14,097
+9,206
+188% +$1.64M
MEDP icon
74
Medpace
MEDP
$16.5B
$2.39M 0.16%
7,848
-291
-4% -$97.9K
QLYS icon
75
Qualys
QLYS
$6.35B
$1.76M 0.12%
13,985
+3,356
+32% +$454K
1 2
3
4 5

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ACM
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BWC
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CF
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HJGA
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IHAM
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IVAV
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Willis Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Willis Investment Counsel held 118 positions worth $1.49B, down 2.5% from $1.52B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Trading was light in Q1 2025: portfolio turnover was 2.5%. Willis Investment Counsel opened 2 new positions and exited 1, leaving the 118-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 24% a quarter earlier, followed by Healthcare and Industrials.

  • Willis Investment Counsel's largest Q1 2025 buy was W.W. Grainger: 7,631 shares worth $7.54M.
  • Willis Investment Counsel added most to Procter & Gamble in Q1 2025, an estimated $11.5M increase.
  • Willis Investment Counsel's biggest Q1 2025 reduction was Factset, cutting an estimated $19M.
  • Willis Investment Counsel fully exited Berkshire Hathaway Class A in Q1 2025, selling an estimated $681K.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.49B portfolio in Q1 2025.
  • Willis Investment Counsel opened 2 new positions and closed 1 in Q1 2025.
  • Willis Investment Counsel's portfolio value fell 2.5% quarter-over-quarter to $1.49B.

Based on Willis Investment Counsel's 13F filing for Q1 2025, filed 16 Apr 2025.