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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
-3.24%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.52B
AUM Growth
-$14.3M
Cap. Flow
+$49.9M
Cap. Flow %
3.27%
Top 10 Hldgs %
28.72%
Holding
116
New
3
Increased
79
Reduced
9
Closed
–

Top Buys

Rank Stock Value
1
ZTS icon
Zoetis
ZTS
+$8.27M
2
HSY icon
Hershey
HSY
+$7.97M
3
FDS icon
Factset
FDS
+$7.75M
4
TGT icon
Target
TGT
+$3.81M
5
JNJ icon
Johnson & Johnson
JNJ
+$3.58M

Top Sells

Rank Stock Value
1
AAP icon
Advance Auto Parts
AAP
+$1.25M
2
BHP icon
BHP
BHP
+$496K
3
MOS icon
The Mosaic Company
MOS
+$438K
4
TTE icon
TotalEnergies
TTE
+$18.6K
5
NRC icon
NRC Health Common Stock
NRC
+$17.2K

Sector Composition

Rank Sector Weight
1 Technology 24.31%
2 Industrials 13.75%
3 Healthcare 13.49%
4 Consumer Staples 12.51%
5 Financials 11.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AOS icon
51
A.O. Smith
AOS
$8.7B
$13.9M 0.91%
204,470
+518
+0.3% +$39.2K
DE icon
52
Deere & Co
DE
$168B
$12.8M 0.84%
30,100
– –
FTNT icon
53
Fortinet
FTNT
$117B
$12.2M 0.8%
128,891
+1,804
+1% +$160K
KEYS icon
54
Keysight
KEYS
$58.3B
$12.1M 0.8%
75,611
+2,125
+3% +$343K
DUK icon
55
Duke Energy
DUK
$97.3B
$12M 0.79%
111,430
+23
+0% +$2.61K
WAT icon
56
Waters Corp
WAT
$39.9B
$11.8M 0.77%
31,727
+956
+3% +$350K
RGA icon
57
Reinsurance Group of America
RGA
$16.1B
$11.4M 0.75%
53,333
+1,526
+3% +$333K
SNY icon
58
Sanofi
SNY
$104B
$11.4M 0.75%
235,700
– –
GD icon
59
General Dynamics
GD
$106B
$11.2M 0.74%
42,600
– –
CVX icon
60
Chevron
CVX
$366B
$10.4M 0.68%
71,612
– –
MA icon
61
Mastercard
MA
$493B
$9.03M 0.59%
17,152
+280
+2% +$145K
ROST icon
62
Ross Stores
ROST
$81.9B
$7.68M 0.5%
50,802
+887
+2% +$130K
ZTS icon
63
Zoetis
ZTS
$30B
$7.53M 0.49%
+46,227
New +$8.27M
MUR icon
64
Murphy Oil
MUR
$4.78B
$7.47M 0.49%
246,879
+1,780
+0.7% +$57.2K
ADBE icon
65
Adobe
ADBE
$105B
$7.36M 0.48%
16,558
+655
+4% +$324K
VLO icon
66
Valero Energy
VLO
$85.9B
$7.25M 0.48%
59,100
– –
MSM icon
67
MSC Industrial Direct
MSM
$6.86B
$6.68M 0.44%
89,451
+1,982
+2% +$163K
INTC icon
68
Intel
INTC
$513B
$6.03M 0.4%
300,787
+2,322
+0.8% +$52.3K
TTE icon
69
TotalEnergies
TTE
$190B
$5.57M 0.37%
102,137
-306
-0.3% -$18.6K
VBR icon
70
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$5.21M 0.34%
26,269
+1,740
+7% +$357K
FTRE icon
71
Fortrea Holdings
FTRE
$1.75B
$3.46M 0.23%
185,473
+1,138
+0.6% +$22.2K
MOS icon
72
The Mosaic Company
MOS
$7.33B
$3.14M 0.21%
127,778
-16,765
-12% -$438K
MEDP icon
73
Medpace
MEDP
$16.5B
$2.7M 0.18%
8,139
+137
+2% +$46.5K
FTDR icon
74
Frontdoor
FTDR
$6.26B
$2.56M 0.17%
46,753
+185
+0.4% +$10K
AAP icon
75
Advance Auto Parts
AAP
$3.49B
$2.01M 0.13%
42,478
-30,637
-42% -$1.25M
1 2
3
4 5

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BWC
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HJGA
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Willis Investment Counsel's Q4 2024 Portfolio in Review

As of Q4 2024, Willis Investment Counsel held 116 positions worth $1.52B, down 0.93% from $1.54B the previous quarter. Its ten largest holdings account for 29% of the portfolio.

Willis Investment Counsel deployed $49.9M of net new capital in Q4 2024, opening 3 new positions and adding to 79 existing holdings. Its largest new stake was Zoetis: 46,227 shares worth $7.53M.

By sector, the portfolio is most concentrated in Technology at 24% of assets, up from 24% a quarter earlier, followed by Industrials and Healthcare.

On the sell side, the largest reduction was Advance Auto Parts, an estimated $1.25M trimmed.

  • Willis Investment Counsel's largest Q4 2024 buy was Zoetis: 46,227 shares worth $7.53M.
  • Willis Investment Counsel added most to Hershey in Q4 2024, an estimated $7.97M increase.
  • Willis Investment Counsel's biggest Q4 2024 reduction was Advance Auto Parts, cutting an estimated $1.25M.
  • Willis Investment Counsel's ten largest holdings make up 29% of its $1.52B portfolio in Q4 2024.
  • Willis Investment Counsel opened 3 new positions and closed 0 in Q4 2024.
  • Willis Investment Counsel's portfolio value fell 0.93% quarter-over-quarter to $1.52B.

Based on Willis Investment Counsel's 13F filing for Q4 2024, filed 24 Jan 2025.