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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
-1.52%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.44B
AUM Growth
-$10.6M
Cap. Flow
+$28.3M
Cap. Flow %
1.96%
Top 10 Hldgs %
28.04%
Holding
109
New
2
Increased
59
Reduced
14
Closed
2

Top Buys

Rank Stock Value
1
MCD icon
McDonald's
MCD
+$9.29M
2
KVUE icon
Kenvue
KVUE
+$8.44M
3
KMB icon
Kimberly-Clark
KMB
+$6.97M
4
PEP icon
PepsiCo
PEP
+$6.14M
5
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$5.56M

Top Sells

Rank Stock Value
1
GL icon
Globe Life
GL
+$11.7M
2
MRK icon
Merck
MRK
+$5.59M
3
ADBE icon
Adobe
ADBE
+$3.69M
4
STRL icon
Sterling Infrastructure
STRL
+$841K
5
MXCT icon
MaxCyte
MXCT
+$371K

Sector Composition

Rank Sector Weight
1 Technology 24.85%
2 Industrials 13.54%
3 Healthcare 13.25%
4 Consumer Staples 11.49%
5 Financials 10.82%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DRI icon
51
Darden Restaurants
DRI
$24.4B
$12.6M 0.87%
83,006
– –
MMM icon
52
3M
MMM
$94.3B
$12.2M 0.85%
119,621
+2,525
+2% +$246K
GNRC icon
53
Generac Holdings
GNRC
$12.5B
$11.7M 0.81%
88,466
+183
+0.2% +$25.3K
SNY icon
54
Sanofi
SNY
$104B
$11.4M 0.79%
235,700
– –
DE icon
55
Deere & Co
DE
$168B
$11.3M 0.78%
30,117
– –
CVX icon
56
Chevron
CVX
$366B
$11.2M 0.78%
71,746
– –
DUK icon
57
Duke Energy
DUK
$97.3B
$11.2M 0.77%
111,260
– –
RGA icon
58
Reinsurance Group of America
RGA
$16.1B
$10.5M 0.73%
51,053
+159
+0.3% +$31.8K
MUR icon
59
Murphy Oil
MUR
$4.78B
$10M 0.69%
242,661
-746
-0.3% -$32.5K
KEYS icon
60
Keysight
KEYS
$58.3B
$9.89M 0.69%
72,334
+8,831
+14% +$1.29M
VLO icon
61
Valero Energy
VLO
$85.9B
$9.27M 0.64%
59,117
– –
ADBE icon
62
Adobe
ADBE
$105B
$8.6M 0.6%
15,487
-7,613
-33% -$3.69M
FTNT icon
63
Fortinet
FTNT
$117B
$7.59M 0.53%
125,948
+290
+0.2% +$18K
MA icon
64
Mastercard
MA
$493B
$7.2M 0.5%
16,331
+90
+0.6% +$41K
ROST icon
65
Ross Stores
ROST
$81.9B
$7.14M 0.49%
49,158
+17
+0% +$2.35K
MSM icon
66
MSC Industrial Direct
MSM
$6.86B
$6.84M 0.47%
86,249
-452
-0.5% -$40.1K
TTE icon
67
TotalEnergies
TTE
$190B
$6.83M 0.47%
102,443
– –
WAT icon
68
Waters Corp
WAT
$39.9B
$6.25M 0.43%
21,529
+61
+0.3% +$19.5K
AAP icon
69
Advance Auto Parts
AAP
$3.49B
$4.51M 0.31%
71,153
+177
+0.2% +$12.7K
FTRE icon
70
Fortrea Holdings
FTRE
$1.75B
$4.25M 0.29%
182,083
+638
+0.4% +$19.8K
VBR icon
71
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$4.19M 0.29%
22,929
+575
+3% +$106K
MOS icon
72
The Mosaic Company
MOS
$7.33B
$4.11M 0.28%
142,091
-42
-0% -$1.26K
MEDP icon
73
Medpace
MEDP
$16.5B
$3.17M 0.22%
7,702
+71
+0.9% +$28.1K
MXCT icon
74
MaxCyte
MXCT
$126M
$1.72M 0.12%
438,750
-86,250
-16% -$371K
FTDR icon
75
Frontdoor
FTDR
$6.26B
$1.51M 0.1%
44,598
+596
+1% +$20.1K
1 2
3
4 5

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HJGA
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Willis Investment Counsel's Q2 2024 Portfolio in Review

As of Q2 2024, Willis Investment Counsel held 109 positions worth $1.44B, down 0.73% from $1.45B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Trading was light in Q2 2024: portfolio turnover was 3.7%. Willis Investment Counsel opened 2 new positions and exited 2, leaving the 109-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 25% of assets, down from 25% a quarter earlier, followed by Industrials and Healthcare.

  • Willis Investment Counsel's largest Q2 2024 buy was Ubiquiti: 3,065 shares worth $446K.
  • Willis Investment Counsel added most to McDonald's in Q2 2024, an estimated $9.29M increase.
  • Willis Investment Counsel's biggest Q2 2024 reduction was Merck, cutting an estimated $5.59M.
  • Willis Investment Counsel fully exited Globe Life in Q2 2024, selling an estimated $11.7M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.44B portfolio in Q2 2024.
  • Willis Investment Counsel opened 2 new positions and closed 2 in Q2 2024.
  • Willis Investment Counsel's portfolio value fell 0.73% quarter-over-quarter to $1.44B.

Based on Willis Investment Counsel's 13F filing for Q2 2024, filed 24 Jul 2024.