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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+7.07%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.45B
AUM Growth
+$33.4M
Cap. Flow
-$49.9M
Cap. Flow %
-3.43%
Top 10 Hldgs %
28.13%
Holding
117
New
4
Increased
58
Reduced
21
Closed
10

Top Buys

Rank Stock Value
1
HSY icon
Hershey
HSY
+$16.5M
2
PEP icon
PepsiCo
PEP
+$10.2M
3
MCD icon
McDonald's
MCD
+$8.67M
4
UPS icon
United Parcel Service
UPS
+$7.88M
5
GNRC icon
Generac Holdings
GNRC
+$7.57M

Top Sells

Rank Stock Value
1
USB icon
US Bancorp
USB
+$18.3M
2
ALL icon
Allstate
ALL
+$8.73M
3
MSFT icon
Microsoft
MSFT
+$8.68M
4
TFC icon
Truist Financial
TFC
+$8.07M
5
RL icon
Ralph Lauren
RL
+$7.92M

Sector Composition

Rank Sector Weight
1 Technology 24.89%
2 Healthcare 14.21%
3 Industrials 13.49%
4 Financials 11.71%
5 Consumer Staples 10.18%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ADBE icon
51
Adobe
ADBE
$105B
$11.7M 0.8%
23,100
+535
+2% +$307K
SNY icon
52
Sanofi
SNY
$104B
$11.5M 0.79%
235,700
– –
CVX icon
53
Chevron
CVX
$366B
$11.3M 0.78%
71,746
– –
NVDA icon
54
NVIDIA
NVDA
$5.42T
$11.2M 0.77%
123,780
+480
+0.4% +$34.8K
GNRC icon
55
Generac Holdings
GNRC
$12.5B
$11.1M 0.77%
88,283
+64,568
+272% +$7.57M
MUR icon
56
Murphy Oil
MUR
$4.78B
$11.1M 0.77%
243,407
+171
+0.1% +$6.9K
DUK icon
57
Duke Energy
DUK
$97.3B
$10.8M 0.74%
111,260
– –
MMM icon
58
3M
MMM
$94.3B
$10.4M 0.71%
117,096
+11,661
+11% +$967K
VLO icon
59
Valero Energy
VLO
$85.9B
$10.1M 0.69%
59,117
– –
KEYS icon
60
Keysight
KEYS
$58.3B
$9.93M 0.68%
63,503
+23,011
+57% +$3.54M
RGA icon
61
Reinsurance Group of America
RGA
$16.1B
$9.82M 0.68%
50,894
-37,139
-42% -$6.48M
FTNT icon
62
Fortinet
FTNT
$117B
$8.58M 0.59%
125,658
+1,904
+2% +$127K
MSM icon
63
MSC Industrial Direct
MSM
$6.86B
$8.41M 0.58%
86,701
+25,639
+42% +$2.51M
MCD icon
64
McDonald's
MCD
$195B
$8.4M 0.58%
+29,800
New +$8.67M
MA icon
65
Mastercard
MA
$493B
$7.82M 0.54%
16,241
+173
+1% +$79.1K
WAT icon
66
Waters Corp
WAT
$39.9B
$7.39M 0.51%
21,468
-9,297
-30% -$3.06M
FTRE icon
67
Fortrea Holdings
FTRE
$1.75B
$7.28M 0.5%
181,445
+1,329
+0.7% +$46.1K
ROST icon
68
Ross Stores
ROST
$81.9B
$7.21M 0.5%
49,141
+116
+0.2% +$16.6K
TTE icon
69
TotalEnergies
TTE
$190B
$7.05M 0.48%
102,443
– –
KVUE icon
70
Kenvue
KVUE
$36.9B
$6.48M 0.45%
302,162
+7,808
+3% +$159K
AAP icon
71
Advance Auto Parts
AAP
$3.49B
$6.04M 0.42%
70,976
+27,210
+62% +$1.88M
MOS icon
72
The Mosaic Company
MOS
$7.33B
$4.61M 0.32%
142,133
+2,193
+2% +$69.8K
VBR icon
73
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$4.29M 0.3%
22,354
+1,387
+7% +$250K
MEDP icon
74
Medpace
MEDP
$16.5B
$3.08M 0.21%
7,631
-1,843
-19% -$648K
MXCT icon
75
MaxCyte
MXCT
$126M
$2.2M 0.15%
525,000
-25,000
-5% -$117K
1 2
3
4 5

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BWC
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HJGA
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Willis Investment Counsel's Q1 2024 Portfolio in Review

As of Q1 2024, Willis Investment Counsel held 117 positions worth $1.45B, up 2.4% from $1.42B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel withdrew a net $49.9M in Q1 2024, closing 10 positions and reducing 21 holdings. Its most notable exit was US Bancorp, an estimated $18.3M position sold in full.

By sector, the portfolio is most concentrated in Technology at 25% of assets, down from 25% a quarter earlier, followed by Healthcare and Industrials.

Against the trend, Willis Investment Counsel opened a new position in Hershey worth $16.6M.

  • Willis Investment Counsel's largest Q1 2024 buy was Hershey: 85,286 shares worth $16.6M.
  • Willis Investment Counsel added most to PepsiCo in Q1 2024, an estimated $10.2M increase.
  • Willis Investment Counsel's biggest Q1 2024 reduction was Microsoft, cutting an estimated $8.68M.
  • Willis Investment Counsel fully exited US Bancorp in Q1 2024, selling an estimated $18.3M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.45B portfolio in Q1 2024.
  • Willis Investment Counsel opened 4 new positions and closed 10 in Q1 2024.
  • Willis Investment Counsel's portfolio value rose 2.4% quarter-over-quarter to $1.45B.

Based on Willis Investment Counsel's 13F filing for Q1 2024, filed 24 Apr 2024.