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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+12.8%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.46B
AUM Growth
+$346M
Cap. Flow
+$202M
Cap. Flow %
13.79%
Top 10 Hldgs %
27.95%
Holding
115
New
9
Increased
46
Reduced
42
Closed
9

Top Buys

Rank Stock Value
1
CLX icon
Clorox
CLX
+$29.6M
2
KMB icon
Kimberly-Clark
KMB
+$26.4M
3
PG icon
Procter & Gamble
PG
+$26.3M
4
HD icon
Home Depot
HD
+$25.5M
5
LLY icon
Eli Lilly
LLY
+$23.9M

Top Sells

Rank Stock Value
1
CAT icon
Caterpillar
CAT
+$14.4M
2
USB icon
US Bancorp
USB
+$10.2M
3
PEP icon
PepsiCo
PEP
+$9.6M
4
TGT icon
Target
TGT
+$9.51M
5
FITB
Fifth Third Bancorp
FITB
+$8.77M

Sector Composition

Rank Sector Weight
1 Technology 16.16%
2 Healthcare 15.89%
3 Financials 14.44%
4 Consumer Staples 13.74%
5 Industrials 12.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CERN
51
DELISTED
Cerner Corp
CERN
$10.4M 0.71%
132,870
+7,299
+6% +$541K
DLB icon
52
Dolby
DLB
$5.79B
$10.4M 0.71%
106,780
-6,908
-6% -$571K
XEL icon
53
Xcel Energy
XEL
$48.8B
$10.1M 0.69%
+152,100
New +$10.6M
BP icon
54
BP
BP
$107B
$9.99M 0.68%
487,010
+198,984
+69% +$3.75M
RTX icon
55
RTX Corp
RTX
$301B
$9.93M 0.68%
138,907
– –
AAP icon
56
Advance Auto Parts
AAP
$3.49B
$9.93M 0.68%
63,020
+236
+0.4% +$36.4K
RL icon
57
Ralph Lauren
RL
$23.6B
$9.36M 0.64%
90,257
+38,804
+75% +$3.26M
RY icon
58
Royal Bank of Canada
RY
$293B
$9.36M 0.64%
114,100
-62,100
-35% -$4.81M
CVX icon
59
Chevron
CVX
$366B
$8.69M 0.59%
102,894
-79,200
-43% -$6.41M
MCD icon
60
McDonald's
MCD
$195B
$8.45M 0.58%
39,400
– –
ETN icon
61
Eaton
ETN
$174B
$7.96M 0.54%
66,300
+28,100
+74% +$3.18M
MOS icon
62
The Mosaic Company
MOS
$7.33B
$7.92M 0.54%
344,315
-7,794
-2% -$157K
UPS icon
63
United Parcel Service
UPS
$88.9B
$7.81M 0.53%
46,400
-200
-0.4% -$33.8K
RCI icon
64
Rogers Communications
RCI
$18.6B
$7.15M 0.49%
153,548
+5,881
+4% +$260K
SNY icon
65
Sanofi
SNY
$104B
$6.96M 0.48%
143,300
+125,300
+696% +$6.18M
EMR icon
66
Emerson Electric
EMR
$88.3B
$6.65M 0.45%
82,700
-7,300
-8% -$543K
TTE icon
67
TotalEnergies
TTE
$190B
$6.54M 0.45%
156,135
+16,400
+12% +$633K
CBRL icon
68
Cracker Barrel
CBRL
$1.29B
$6.36M 0.43%
48,200
– –
WMT icon
69
Walmart Inc
WMT
$890B
$6.23M 0.43%
+129,690
New +$6.3M
META icon
70
Meta Platforms (Facebook)
META
$1.51T
$5.55M 0.38%
20,315
– –
ROST icon
71
Ross Stores
ROST
$81.9B
$5.4M 0.37%
43,982
+30,742
+232% +$3.22M
HXL icon
72
Hexcel
HXL
$7.82B
$5.35M 0.37%
110,320
+4,716
+4% +$205K
DE icon
73
Deere & Co
DE
$168B
$5.14M 0.35%
19,100
-20,400
-52% -$5.07M
MA icon
74
Mastercard
MA
$493B
$5.02M 0.34%
14,053
+4,784
+52% +$1.59M
WLY icon
75
John Wiley & Sons Class A
WLY
$2.66B
$4.82M 0.33%
105,497
-2,110
-2% -$76.4K
1 2
3
4 5

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Willis Investment Counsel's Q4 2020 Portfolio in Review

As of Q4 2020, Willis Investment Counsel held 115 positions worth $1.46B, up 31% from $1.12B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $202M of net new capital in Q4 2020, opening 9 new positions and adding to 46 existing holdings. Its largest new stake was Clorox: 142,820 shares worth $28.8M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 14% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Caterpillar, an estimated $14.4M trimmed.

  • Willis Investment Counsel's largest Q4 2020 buy was Clorox: 142,820 shares worth $28.8M.
  • Willis Investment Counsel added most to Kimberly-Clark in Q4 2020, an estimated $26.4M increase.
  • Willis Investment Counsel's biggest Q4 2020 reduction was Caterpillar, cutting an estimated $14.4M.
  • Willis Investment Counsel fully exited Fifth Third Bancorp in Q4 2020, selling an estimated $8.77M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.46B portfolio in Q4 2020.
  • Willis Investment Counsel opened 9 new positions and closed 9 in Q4 2020.
  • Willis Investment Counsel's portfolio value rose 31% quarter-over-quarter to $1.46B.

Based on Willis Investment Counsel's 13F filing for Q4 2020, filed 11 Feb 2021.