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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+0.07%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.08B
AUM Growth
+$11.4M
Cap. Flow
+$20.1M
Cap. Flow %
1.86%
Top 10 Hldgs %
21.28%
Holding
130
New
2
Increased
89
Reduced
30
Closed
6

Top Buys

Rank Stock Value
1
IBM icon
IBM
IBM
+$6.49M
2
GE icon
GE Aerospace
GE
+$5.36M
3
UVV icon
Universal Corp
UVV
+$3.69M
4
GPC icon
Genuine Parts
GPC
+$3.54M
5
JPM icon
JPMorgan Chase
JPM
+$3.29M

Top Sells

Rank Stock Value
1
STT icon
State Street
STT
+$8.76M
2
TGT icon
Target
TGT
+$8.33M
3
BAX icon
Baxter International
BAX
+$5.88M
4
AGU
Agrium
AGU
+$5.05M
5
MCD icon
McDonald's
MCD
+$4.25M

Sector Composition

Rank Sector Weight
1 Technology 15.05%
2 Financials 12.24%
3 Consumer Staples 12.24%
4 Industrials 11.59%
5 Healthcare 10.79%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GPC icon
51
Genuine Parts
GPC
$18.7B
$8.94M 0.83%
95,900
+36,700
+62% +$3.54M
VOD icon
52
Vodafone
VOD
$37.4B
$8.75M 0.81%
267,644
+50,700
+23% +$1.74M
LLTC
53
DELISTED
Linear Technology Corp
LLTC
$8.68M 0.8%
185,400
+4,800
+3% +$225K
MUSA icon
54
Murphy USA
MUSA
$9.62B
$8.63M 0.8%
119,279
-23,570
-16% -$1.66M
CAG icon
55
Conagra Brands
CAG
$7.24B
$8.54M 0.79%
300,356
+6,425
+2% +$177K
ROST icon
56
Ross Stores
ROST
$82B
$8.48M 0.79%
161,070
+1,250
+0.8% +$61.9K
EMR icon
57
Emerson Electric
EMR
$88.4B
$8.41M 0.78%
148,500
+3,400
+2% +$198K
ESV
58
DELISTED
Ensco Rowan plc
ESV
$8.23M 0.76%
97,550
+3,334
+4% +$351K
SE
59
DELISTED
Spectra Energy Corp Wi
SE
$8.21M 0.76%
227,100
+47,400
+26% +$1.66M
GIS icon
60
General Mills
GIS
$19.6B
$8.13M 0.75%
143,600
+2,900
+2% +$155K
ACN icon
61
Accenture
ACN
$108B
$8.04M 0.74%
85,800
+2,100
+3% +$187K
WLY icon
62
John Wiley & Sons Class A
WLY
$2.67B
$7.96M 0.74%
130,230
+515
+0.4% +$31.6K
BHP icon
63
BHP
BHP
$230B
$7.96M 0.74%
202,601
+10,148
+5% +$412K
MOS icon
64
The Mosaic Company
MOS
$7.31B
$7.95M 0.74%
172,665
-1,430
-0.8% -$69.8K
PG icon
65
Procter & Gamble
PG
$339B
$7.92M 0.73%
96,600
+34,300
+55% +$2.95M
DLB icon
66
Dolby
DLB
$5.77B
$7.88M 0.73%
206,425
+8,810
+4% +$352K
ETN icon
67
Eaton
ETN
$174B
$7.76M 0.72%
114,300
+3,100
+3% +$211K
SO icon
68
Southern Company
SO
$107B
$7.67M 0.71%
173,300
+4,900
+3% +$233K
RTN
69
DELISTED
Raytheon Company
RTN
$7.6M 0.7%
69,600
+11,300
+19% +$1.21M
TRV icon
70
Travelers Companies
TRV
$80.3B
$7.38M 0.68%
68,300
-1,700
-2% -$182K
DUK icon
71
Duke Energy
DUK
$97.7B
$7.38M 0.68%
96,133
+2,500
+3% +$203K
CPB icon
72
Campbell Soup
CPB
$6.88B
$7.27M 0.67%
156,200
+37,000
+31% +$1.71M
OXY icon
73
Occidental Petroleum
OXY
$55.9B
$7.15M 0.66%
98,167
-3,105
-3% -$240K
KRFT
74
DELISTED
KRAFT FOODS GROUP INC COM STK (VA)
KRFT
$7.03M 0.65%
80,700
-1,100
-1% -$72.6K
DG icon
75
Dollar General
DG
$27.9B
$7.01M 0.65%
93,065
+820
+0.9% +$58K
1 2
3
4 5

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Willis Investment Counsel's Q1 2015 Portfolio in Review

As of Q1 2015, Willis Investment Counsel held 130 positions worth $1.08B, up 1.1% from $1.07B the previous quarter. Its ten largest holdings account for 21% of the portfolio.

Willis Investment Counsel's Q1 2015 filing shows 2 new, 89 increased, 30 reduced and 6 closed positions. Its largest new stake was Hasbro: 45,900 shares worth $2.9M. The largest sale was State Street, an estimated $8.76M.

By sector, the portfolio is most concentrated in Technology at 15% of assets, up from 15% a quarter earlier, followed by Financials and Consumer Staples.

  • Willis Investment Counsel's largest Q1 2015 buy was Hasbro: 45,900 shares worth $2.9M.
  • Willis Investment Counsel added most to IBM in Q1 2015, an estimated $6.49M increase.
  • Willis Investment Counsel's biggest Q1 2015 reduction was Target, cutting an estimated $8.33M.
  • Willis Investment Counsel fully exited State Street in Q1 2015, selling an estimated $8.76M.
  • Willis Investment Counsel's ten largest holdings make up 21% of its $1.08B portfolio in Q1 2015.
  • Willis Investment Counsel opened 2 new positions and closed 6 in Q1 2015.
  • Willis Investment Counsel's portfolio value rose 1.1% quarter-over-quarter to $1.08B.

Based on Willis Investment Counsel's 13F filing for Q1 2015, filed 14 May 2015.