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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+1.25%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.49B
AUM Growth
-$38M
Cap. Flow
-$36M
Cap. Flow %
-2.42%
Top 10 Hldgs %
28.19%
Holding
118
New
2
Increased
48
Reduced
47
Closed
1

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$11.5M
2
UPS icon
United Parcel Service
UPS
+$8.16M
3
GWW icon
W.W. Grainger
GWW
+$7.89M
4
SNY icon
Sanofi
SNY
+$4.6M
5
VLO icon
Valero Energy
VLO
+$4.37M

Top Sells

Rank Stock Value
1
FDS icon
Factset
FDS
+$19M
2
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$12.8M
3
AOS icon
A.O. Smith
AOS
+$12.6M
4
CSCO icon
Cisco
CSCO
+$9.05M
5
WMT icon
Walmart Inc
WMT
+$7.79M

Sector Composition

Rank Sector Weight
1 Technology 21.78%
2 Healthcare 15.04%
3 Industrials 13.35%
4 Consumer Staples 13.34%
5 Financials 9.99%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
KMB icon
26
Kimberly-Clark
KMB
$36.5B
$23.4M 1.57%
164,440
– –
DRI icon
27
Darden Restaurants
DRI
$24.4B
$21.8M 1.46%
104,700
+11,900
+13% +$2.3M
AAPL icon
28
Apple
AAPL
$4.57T
$21.6M 1.46%
97,411
-13,170
-12% -$3.05M
ADP icon
29
Automatic Data Processing
ADP
$108B
$21.3M 1.43%
69,737
-7
-0% -$2.11K
KVUE icon
30
Kenvue
KVUE
$36.9B
$21.3M 1.43%
888,147
-836
-0.1% -$18.5K
DGX icon
31
Quest Diagnostics
DGX
$26.3B
$20.3M 1.37%
120,100
– –
MCD icon
32
McDonald's
MCD
$195B
$20.2M 1.36%
64,800
– –
BHP icon
33
BHP
BHP
$230B
$20M 1.34%
411,130
+7,816
+2% +$389K
AEP icon
34
American Electric Power
AEP
$68.4B
$19.5M 1.31%
178,900
+23,300
+15% +$2.36M
MMM icon
35
3M
MMM
$94.3B
$17.9M 1.21%
122,127
+182
+0.1% +$26.7K
SNY icon
36
Sanofi
SNY
$104B
$17.8M 1.2%
320,600
+84,900
+36% +$4.6M
MRK icon
37
Merck
MRK
$318B
$16.8M 1.13%
187,682
-135
-0.1% -$12.6K
ETN icon
38
Eaton
ETN
$174B
$16.8M 1.13%
61,640
– –
TROW icon
39
T. Rowe Price
TROW
$24.3B
$16.5M 1.11%
179,874
-41,552
-19% -$4.39M
DUK icon
40
Duke Energy
DUK
$97.3B
$16.1M 1.08%
132,232
+20,802
+19% +$2.37M
LOW icon
41
Lowe's Companies
LOW
$125B
$16M 1.07%
68,471
– –
LH icon
42
Labcorp
LH
$25.9B
$15.3M 1.03%
65,866
+29
+0% +$7.04K
AMAT icon
43
Applied Materials
AMAT
$428B
$15.2M 1.02%
104,712
-43,592
-29% -$7.33M
JPM icon
44
JPMorgan Chase
JPM
$950B
$14.6M 0.98%
59,520
-821
-1% -$209K
GPC icon
45
Genuine Parts
GPC
$18.7B
$14.5M 0.98%
121,731
-12
-0% -$1.44K
AXP icon
46
American Express
AXP
$230B
$14.4M 0.97%
53,694
-289
-0.5% -$85.4K
DE icon
47
Deere & Co
DE
$168B
$14.1M 0.95%
30,100
– –
EMR icon
48
Emerson Electric
EMR
$88.3B
$13.5M 0.91%
123,100
– –
GNRC icon
49
Generac Holdings
GNRC
$12.5B
$13.5M 0.91%
106,299
-1,661
-2% -$238K
FTNT icon
50
Fortinet
FTNT
$117B
$12.4M 0.84%
129,261
+370
+0.3% +$37.5K
1
2
3 4 5

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Willis Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Willis Investment Counsel held 118 positions worth $1.49B, down 2.5% from $1.52B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Trading was light in Q1 2025: portfolio turnover was 2.5%. Willis Investment Counsel opened 2 new positions and exited 1, leaving the 118-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 24% a quarter earlier, followed by Healthcare and Industrials.

  • Willis Investment Counsel's largest Q1 2025 buy was W.W. Grainger: 7,631 shares worth $7.54M.
  • Willis Investment Counsel added most to Procter & Gamble in Q1 2025, an estimated $11.5M increase.
  • Willis Investment Counsel's biggest Q1 2025 reduction was Factset, cutting an estimated $19M.
  • Willis Investment Counsel fully exited Berkshire Hathaway Class A in Q1 2025, selling an estimated $681K.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.49B portfolio in Q1 2025.
  • Willis Investment Counsel opened 2 new positions and closed 1 in Q1 2025.
  • Willis Investment Counsel's portfolio value fell 2.5% quarter-over-quarter to $1.49B.

Based on Willis Investment Counsel's 13F filing for Q1 2025, filed 16 Apr 2025.