We are live on ! Find out more
WIC

Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
-3.24%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.52B
AUM Growth
-$14.3M
Cap. Flow
+$49.9M
Cap. Flow %
3.27%
Top 10 Hldgs %
28.72%
Holding
116
New
3
Increased
79
Reduced
9
Closed
–

Top Buys

Rank Stock Value
1
ZTS icon
Zoetis
ZTS
+$8.27M
2
HSY icon
Hershey
HSY
+$7.97M
3
FDS icon
Factset
FDS
+$7.75M
4
TGT icon
Target
TGT
+$3.81M
5
JNJ icon
Johnson & Johnson
JNJ
+$3.58M

Top Sells

Rank Stock Value
1
AAP icon
Advance Auto Parts
AAP
+$1.25M
2
BHP icon
BHP
BHP
+$496K
3
MOS icon
The Mosaic Company
MOS
+$438K
4
TTE icon
TotalEnergies
TTE
+$18.6K
5
NRC icon
NRC Health Common Stock
NRC
+$17.2K

Sector Composition

Rank Sector Weight
1 Technology 24.31%
2 Industrials 13.75%
3 Healthcare 13.49%
4 Consumer Staples 12.51%
5 Financials 11.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
XOM icon
26
ExxonMobil
XOM
$634B
$22.5M 1.48%
209,292
+1,894
+0.9% +$222K
COP icon
27
ConocoPhillips
COP
$141B
$22.2M 1.45%
223,679
+1,535
+0.7% +$163K
UPS icon
28
United Parcel Service
UPS
$88.9B
$21.6M 1.42%
171,522
+1,721
+1% +$227K
KMB icon
29
Kimberly-Clark
KMB
$36.5B
$21.5M 1.41%
164,440
– –
SHEL icon
30
Shell
SHEL
$245B
$21.2M 1.39%
339,122
+2,748
+0.8% +$180K
ETN icon
31
Eaton
ETN
$174B
$20.5M 1.34%
61,640
+14
+0% +$4.91K
ADP icon
32
Automatic Data Processing
ADP
$108B
$20.4M 1.34%
69,744
– –
NVDA icon
33
NVIDIA
NVDA
$5.42T
$20.2M 1.32%
150,413
+2,221
+1% +$306K
BHP icon
34
BHP
BHP
$230B
$19.7M 1.29%
403,314
-9,132
-2% -$496K
KVUE icon
35
Kenvue
KVUE
$36.9B
$19M 1.24%
888,983
+5,231
+0.6% +$119K
MCD icon
36
McDonald's
MCD
$195B
$18.8M 1.23%
64,800
– –
MRK icon
37
Merck
MRK
$318B
$18.7M 1.23%
187,817
+22
+0% +$2.27K
DGX icon
38
Quest Diagnostics
DGX
$26.3B
$18.1M 1.19%
120,100
– –
DRI icon
39
Darden Restaurants
DRI
$24.4B
$17.3M 1.14%
92,800
+9,800
+12% +$1.64M
LOW icon
40
Lowe's Companies
LOW
$125B
$16.9M 1.11%
68,471
+12
+0% +$3.21K
GNRC icon
41
Generac Holdings
GNRC
$12.5B
$16.7M 1.1%
107,960
+2,953
+3% +$510K
AXP icon
42
American Express
AXP
$230B
$16M 1.05%
53,983
+1,361
+3% +$391K
MMM icon
43
3M
MMM
$94.3B
$15.7M 1.03%
121,945
+1,540
+1% +$202K
TGT icon
44
Target
TGT
$68B
$15.6M 1.02%
115,091
+26,607
+30% +$3.81M
EMR icon
45
Emerson Electric
EMR
$88.3B
$15.3M 1%
123,100
– –
LH icon
46
Labcorp
LH
$25.9B
$15.1M 0.99%
65,837
+834
+1% +$191K
PG icon
47
Procter & Gamble
PG
$339B
$14.8M 0.97%
88,540
-37
-0% -$6.3K
JPM icon
48
JPMorgan Chase
JPM
$950B
$14.5M 0.95%
60,341
-59
-0.1% -$13.7K
AEP icon
49
American Electric Power
AEP
$68.4B
$14.4M 0.94%
155,600
– –
GPC icon
50
Genuine Parts
GPC
$18.7B
$14.2M 0.93%
121,743
– –
1
2
3 4 5

Similar funds

SFS
Strategic Financial Services Utica, New York $2.1B AUM 19.14% 1-Year Est. Return
ACM
Analog Century Management New York $2.09B AUM 186.85% 1-Year Est. Return
BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
Hardman Johnston Global Advisors Stamford, Connecticut $2.1B AUM 41.89% 1-Year Est. Return
IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
CSS LLC Chicago, Illinois $2.09B AUM 58.96% 1-Year Est. Return
IVAV
Index Venture Associates VI St. Helier, Channel Islands, Jersey $2.11B AUM 13.76% 1-Year Est. Return

Willis Investment Counsel's Q4 2024 Portfolio in Review

As of Q4 2024, Willis Investment Counsel held 116 positions worth $1.52B, down 0.93% from $1.54B the previous quarter. Its ten largest holdings account for 29% of the portfolio.

Willis Investment Counsel deployed $49.9M of net new capital in Q4 2024, opening 3 new positions and adding to 79 existing holdings. Its largest new stake was Zoetis: 46,227 shares worth $7.53M.

By sector, the portfolio is most concentrated in Technology at 24% of assets, up from 24% a quarter earlier, followed by Industrials and Healthcare.

On the sell side, the largest reduction was Advance Auto Parts, an estimated $1.25M trimmed.

  • Willis Investment Counsel's largest Q4 2024 buy was Zoetis: 46,227 shares worth $7.53M.
  • Willis Investment Counsel added most to Hershey in Q4 2024, an estimated $7.97M increase.
  • Willis Investment Counsel's biggest Q4 2024 reduction was Advance Auto Parts, cutting an estimated $1.25M.
  • Willis Investment Counsel's ten largest holdings make up 29% of its $1.52B portfolio in Q4 2024.
  • Willis Investment Counsel opened 3 new positions and closed 0 in Q4 2024.
  • Willis Investment Counsel's portfolio value fell 0.93% quarter-over-quarter to $1.52B.

Based on Willis Investment Counsel's 13F filing for Q4 2024, filed 24 Jan 2025.