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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+8.93%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.54B
AUM Growth
+$95.6M
Cap. Flow
-$11.6M
Cap. Flow %
-0.75%
Top 10 Hldgs %
28.96%
Holding
114
New
7
Increased
67
Reduced
21
Closed
1

Top Buys

Rank Stock Value
1
ETN icon
Eaton
ETN
+$5.71M
2
KVUE icon
Kenvue
KVUE
+$3.03M
3
WAT icon
Waters Corp
WAT
+$3.01M
4
NVDA icon
NVIDIA
NVDA
+$2.87M
5
GNRC icon
Generac Holdings
GNRC
+$2.45M

Top Sells

Rank Stock Value
1
INTC icon
Intel
INTC
+$13.1M
2
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$4.3M
3
JPM icon
JPMorgan Chase
JPM
+$4.17M
4
AXP icon
American Express
AXP
+$3.7M
5
GD icon
General Dynamics
GD
+$3.32M

Sector Composition

Rank Sector Weight
1 Technology 23.74%
2 Industrials 14.57%
3 Healthcare 13.52%
4 Consumer Staples 12.15%
5 Financials 10.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
UPS icon
26
United Parcel Service
UPS
$88.9B
$23.2M 1.5%
169,801
+1,343
+0.8% +$176K
SHEL icon
27
Shell
SHEL
$245B
$22.2M 1.44%
336,374
+1,555
+0.5% +$110K
T icon
28
AT&T
T
$163B
$22M 1.43%
998,410
– –
MRK icon
29
Merck
MRK
$318B
$21.3M 1.39%
187,795
+150
+0.1% +$17.8K
KVUE icon
30
Kenvue
KVUE
$36.9B
$20.4M 1.33%
883,752
+146,075
+20% +$3.03M
ETN icon
31
Eaton
ETN
$174B
$20.4M 1.33%
61,626
+18,685
+44% +$5.71M
GOOGL icon
32
Alphabet (Google) Class A
GOOGL
$4.33T
$19.8M 1.29%
119,672
-25,656
-18% -$4.3M
MCD icon
33
McDonald's
MCD
$195B
$19.7M 1.28%
64,800
– –
ADP icon
34
Automatic Data Processing
ADP
$108B
$19.3M 1.25%
69,744
-38
-0.1% -$9.94K
FDS icon
35
Factset
FDS
$10.2B
$19.3M 1.25%
41,900
– –
DGX icon
36
Quest Diagnostics
DGX
$26.3B
$18.6M 1.21%
120,100
-16,200
-12% -$2.42M
LOW icon
37
Lowe's Companies
LOW
$125B
$18.5M 1.2%
68,459
-15
-0% -$3.63K
HSY icon
38
Hershey
HSY
$36.6B
$18.4M 1.2%
96,148
+621
+0.7% +$121K
AOS icon
39
A.O. Smith
AOS
$8.7B
$18.3M 1.19%
203,952
+500
+0.2% +$41.4K
NVDA icon
40
NVIDIA
NVDA
$5.42T
$18M 1.17%
148,192
+24,282
+20% +$2.87M
GPC icon
41
Genuine Parts
GPC
$18.7B
$17M 1.1%
121,743
– –
GNRC icon
42
Generac Holdings
GNRC
$12.5B
$16.7M 1.08%
105,007
+16,541
+19% +$2.45M
MMM icon
43
3M
MMM
$94.3B
$16.5M 1.07%
120,405
+784
+0.7% +$96K
AEP icon
44
American Electric Power
AEP
$68.4B
$16M 1.04%
155,600
-13
-0% -$1.27K
PG icon
45
Procter & Gamble
PG
$339B
$15.3M 1%
88,577
-15
-0% -$2.55K
LH icon
46
Labcorp
LH
$25.9B
$14.5M 0.94%
65,003
+971
+2% +$213K
AXP icon
47
American Express
AXP
$230B
$14.3M 0.93%
52,622
-14,861
-22% -$3.7M
TGT icon
48
Target
TGT
$68B
$13.8M 0.9%
88,484
– –
DRI icon
49
Darden Restaurants
DRI
$24.4B
$13.6M 0.89%
83,000
-6
-0% -$908
SNY icon
50
Sanofi
SNY
$104B
$13.6M 0.88%
235,700
– –
1
2
3 4 5

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Willis Investment Counsel's Q3 2024 Portfolio in Review

As of Q3 2024, Willis Investment Counsel held 114 positions worth $1.54B, up 6.6% from $1.44B the previous quarter. Its ten largest holdings account for 29% of the portfolio.

Willis Investment Counsel's Q3 2024 filing shows 7 new, 67 increased, 21 reduced and 1 closed positions. Its largest new stake was Paycom: 4,241 shares worth $706K. The largest sale was Intel, an estimated $13.1M.

By sector, the portfolio is most concentrated in Technology at 24% of assets, down from 25% a quarter earlier, followed by Industrials and Healthcare.

  • Willis Investment Counsel's largest Q3 2024 buy was Paycom: 4,241 shares worth $706K.
  • Willis Investment Counsel added most to Eaton in Q3 2024, an estimated $5.71M increase.
  • Willis Investment Counsel's biggest Q3 2024 reduction was Intel, cutting an estimated $13.1M.
  • Willis Investment Counsel's ten largest holdings make up 29% of its $1.54B portfolio in Q3 2024.
  • Willis Investment Counsel opened 7 new positions and closed 1 in Q3 2024.
  • Willis Investment Counsel's portfolio value rose 6.6% quarter-over-quarter to $1.54B.

Based on Willis Investment Counsel's 13F filing for Q3 2024, filed 11 Oct 2024.