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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
-1.52%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.44B
AUM Growth
-$10.6M
Cap. Flow
+$28.3M
Cap. Flow %
1.96%
Top 10 Hldgs %
28.04%
Holding
109
New
2
Increased
59
Reduced
14
Closed
2

Top Buys

Rank Stock Value
1
MCD icon
McDonald's
MCD
+$9.29M
2
KVUE icon
Kenvue
KVUE
+$8.44M
3
KMB icon
Kimberly-Clark
KMB
+$6.97M
4
PEP icon
PepsiCo
PEP
+$6.14M
5
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$5.56M

Top Sells

Rank Stock Value
1
GL icon
Globe Life
GL
+$11.7M
2
MRK icon
Merck
MRK
+$5.59M
3
ADBE icon
Adobe
ADBE
+$3.69M
4
STRL icon
Sterling Infrastructure
STRL
+$841K
5
MXCT icon
MaxCyte
MXCT
+$371K

Sector Composition

Rank Sector Weight
1 Technology 24.85%
2 Industrials 13.54%
3 Healthcare 13.25%
4 Consumer Staples 11.49%
5 Financials 10.82%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BHP icon
26
BHP
BHP
$230B
$23.5M 1.63%
411,171
-127
-0% -$7.38K
AAPL icon
27
Apple
AAPL
$4.57T
$23.3M 1.61%
110,518
-665
-0.6% -$124K
MRK icon
28
Merck
MRK
$318B
$23.2M 1.61%
187,645
-43,400
-19% -$5.59M
UPS icon
29
United Parcel Service
UPS
$88.9B
$23.1M 1.6%
168,458
+37,902
+29% +$5.43M
KMB icon
30
Kimberly-Clark
KMB
$36.5B
$22.7M 1.57%
164,440
+52,200
+47% +$6.97M
T icon
31
AT&T
T
$163B
$19.1M 1.32%
998,410
– –
DGX icon
32
Quest Diagnostics
DGX
$26.3B
$18.7M 1.29%
136,300
– –
HSY icon
33
Hershey
HSY
$36.6B
$17.6M 1.22%
95,527
+10,241
+12% +$1.98M
FDS icon
34
Factset
FDS
$10.2B
$17.1M 1.19%
41,900
– –
GPC icon
35
Genuine Parts
GPC
$18.7B
$16.8M 1.17%
121,743
– –
ADP icon
36
Automatic Data Processing
ADP
$108B
$16.7M 1.15%
69,782
– –
AOS icon
37
A.O. Smith
AOS
$8.7B
$16.6M 1.15%
203,452
+143
+0.1% +$12.1K
MCD icon
38
McDonald's
MCD
$195B
$16.5M 1.14%
64,800
+35,000
+117% +$9.29M
JPM icon
39
JPMorgan Chase
JPM
$950B
$16.2M 1.12%
80,180
– –
GD icon
40
General Dynamics
GD
$106B
$15.6M 1.08%
53,903
– –
AXP icon
41
American Express
AXP
$230B
$15.6M 1.08%
67,483
+67
+0.1% +$15.5K
NVDA icon
42
NVIDIA
NVDA
$5.42T
$15.3M 1.06%
123,910
+130
+0.1% +$13.1K
LOW icon
43
Lowe's Companies
LOW
$125B
$15.1M 1.05%
68,474
– –
PG icon
44
Procter & Gamble
PG
$339B
$14.6M 1.01%
88,592
– –
AEP icon
45
American Electric Power
AEP
$68.4B
$13.7M 0.95%
155,613
– –
EMR icon
46
Emerson Electric
EMR
$88.3B
$13.6M 0.94%
123,100
– –
ETN icon
47
Eaton
ETN
$174B
$13.5M 0.93%
42,941
– –
KVUE icon
48
Kenvue
KVUE
$36.9B
$13.4M 0.93%
737,677
+435,515
+144% +$8.44M
TGT icon
49
Target
TGT
$68B
$13.1M 0.91%
88,484
– –
LH icon
50
Labcorp
LH
$25.9B
$13M 0.9%
64,032
+41
+0.1% +$8.34K
1
2
3 4 5

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BWC
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HJGA
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IHAM
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IVAV
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Willis Investment Counsel's Q2 2024 Portfolio in Review

As of Q2 2024, Willis Investment Counsel held 109 positions worth $1.44B, down 0.73% from $1.45B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Trading was light in Q2 2024: portfolio turnover was 3.7%. Willis Investment Counsel opened 2 new positions and exited 2, leaving the 109-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 25% of assets, down from 25% a quarter earlier, followed by Industrials and Healthcare.

  • Willis Investment Counsel's largest Q2 2024 buy was Ubiquiti: 3,065 shares worth $446K.
  • Willis Investment Counsel added most to McDonald's in Q2 2024, an estimated $9.29M increase.
  • Willis Investment Counsel's biggest Q2 2024 reduction was Merck, cutting an estimated $5.59M.
  • Willis Investment Counsel fully exited Globe Life in Q2 2024, selling an estimated $11.7M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.44B portfolio in Q2 2024.
  • Willis Investment Counsel opened 2 new positions and closed 2 in Q2 2024.
  • Willis Investment Counsel's portfolio value fell 0.73% quarter-over-quarter to $1.44B.

Based on Willis Investment Counsel's 13F filing for Q2 2024, filed 24 Jul 2024.