We are live on ! Find out more
WIC

Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+7.07%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.45B
AUM Growth
+$33.4M
Cap. Flow
-$49.9M
Cap. Flow %
-3.43%
Top 10 Hldgs %
28.13%
Holding
117
New
4
Increased
58
Reduced
21
Closed
10

Top Buys

Rank Stock Value
1
HSY icon
Hershey
HSY
+$16.5M
2
PEP icon
PepsiCo
PEP
+$10.2M
3
MCD icon
McDonald's
MCD
+$8.67M
4
UPS icon
United Parcel Service
UPS
+$7.88M
5
GNRC icon
Generac Holdings
GNRC
+$7.57M

Top Sells

Rank Stock Value
1
USB icon
US Bancorp
USB
+$18.3M
2
ALL icon
Allstate
ALL
+$8.73M
3
MSFT icon
Microsoft
MSFT
+$8.68M
4
TFC icon
Truist Financial
TFC
+$8.07M
5
RL icon
Ralph Lauren
RL
+$7.92M

Sector Composition

Rank Sector Weight
1 Technology 24.89%
2 Healthcare 14.21%
3 Industrials 13.49%
4 Financials 11.71%
5 Consumer Staples 10.18%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SHEL icon
26
Shell
SHEL
$245B
$22.5M 1.54%
335,029
+1,160
+0.3% +$74.3K
UPS icon
27
United Parcel Service
UPS
$88.9B
$19.4M 1.33%
130,556
+51,871
+66% +$7.88M
AAPL icon
28
Apple
AAPL
$4.57T
$19.1M 1.31%
111,183
-3,154
-3% -$573K
FDS icon
29
Factset
FDS
$10.2B
$19M 1.31%
41,900
– –
GPC icon
30
Genuine Parts
GPC
$18.7B
$18.9M 1.3%
121,743
– –
AOS icon
31
A.O. Smith
AOS
$8.7B
$18.2M 1.25%
203,309
+390
+0.2% +$32.2K
DGX icon
32
Quest Diagnostics
DGX
$26.3B
$18.1M 1.25%
136,300
– –
T icon
33
AT&T
T
$163B
$17.6M 1.21%
998,410
– –
LOW icon
34
Lowe's Companies
LOW
$125B
$17.4M 1.2%
68,474
-6,500
-9% -$1.49M
ADP icon
35
Automatic Data Processing
ADP
$108B
$17.4M 1.2%
69,782
+500
+0.7% +$122K
GOOGL icon
36
Alphabet (Google) Class A
GOOGL
$4.33T
$17M 1.17%
112,351
+528
+0.5% +$75.5K
HSY icon
37
Hershey
HSY
$36.6B
$16.6M 1.14%
+85,286
New +$16.5M
JPM icon
38
JPMorgan Chase
JPM
$950B
$16.1M 1.1%
80,180
-26,800
-25% -$4.84M
TGT icon
39
Target
TGT
$68B
$15.7M 1.08%
88,484
– –
AXP icon
40
American Express
AXP
$230B
$15.3M 1.06%
67,416
+475
+0.7% +$98.5K
GD icon
41
General Dynamics
GD
$106B
$15.2M 1.05%
53,903
– –
KMB icon
42
Kimberly-Clark
KMB
$36.5B
$14.5M 1%
112,240
-15
-0% -$1.84K
PG icon
43
Procter & Gamble
PG
$339B
$14.4M 0.99%
88,592
+37
+0% +$5.8K
LH icon
44
Labcorp
LH
$25.9B
$14M 0.96%
63,991
+149
+0.2% +$32.8K
EMR icon
45
Emerson Electric
EMR
$88.3B
$14M 0.96%
123,100
– –
DRI icon
46
Darden Restaurants
DRI
$24.4B
$13.9M 0.95%
83,006
+2,000
+2% +$332K
ETN icon
47
Eaton
ETN
$174B
$13.4M 0.92%
42,941
-12,000
-22% -$3.28M
AEP icon
48
American Electric Power
AEP
$68.4B
$13.4M 0.92%
155,613
– –
DE icon
49
Deere & Co
DE
$168B
$12.4M 0.85%
30,117
– –
GL icon
50
Globe Life
GL
$14.3B
$11.7M 0.8%
100,384
+466
+0.5% +$57K
1
2
3 4 5

Similar funds

SFS
Strategic Financial Services Utica, New York $2.1B AUM 19.14% 1-Year Est. Return
ACM
Analog Century Management New York $2.09B AUM 186.85% 1-Year Est. Return
BWC
Blue Whale Capital London, United Kingdom $2.1B AUM 97.03% 1-Year Est. Return
CF
Centaurus Financial Anaheim, California $2.1B AUM 21.28% 1-Year Est. Return
HJGA
Hardman Johnston Global Advisors Stamford, Connecticut $2.1B AUM 41.89% 1-Year Est. Return
IHAM
Integral Health Asset Management New York $2.09B AUM 112.84% 1-Year Est. Return
CL
CSS LLC Chicago, Illinois $2.09B AUM 58.96% 1-Year Est. Return
IVAV
Index Venture Associates VI St. Helier, Channel Islands, Jersey $2.11B AUM 13.76% 1-Year Est. Return

Willis Investment Counsel's Q1 2024 Portfolio in Review

As of Q1 2024, Willis Investment Counsel held 117 positions worth $1.45B, up 2.4% from $1.42B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel withdrew a net $49.9M in Q1 2024, closing 10 positions and reducing 21 holdings. Its most notable exit was US Bancorp, an estimated $18.3M position sold in full.

By sector, the portfolio is most concentrated in Technology at 25% of assets, down from 25% a quarter earlier, followed by Healthcare and Industrials.

Against the trend, Willis Investment Counsel opened a new position in Hershey worth $16.6M.

  • Willis Investment Counsel's largest Q1 2024 buy was Hershey: 85,286 shares worth $16.6M.
  • Willis Investment Counsel added most to PepsiCo in Q1 2024, an estimated $10.2M increase.
  • Willis Investment Counsel's biggest Q1 2024 reduction was Microsoft, cutting an estimated $8.68M.
  • Willis Investment Counsel fully exited US Bancorp in Q1 2024, selling an estimated $18.3M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.45B portfolio in Q1 2024.
  • Willis Investment Counsel opened 4 new positions and closed 10 in Q1 2024.
  • Willis Investment Counsel's portfolio value rose 2.4% quarter-over-quarter to $1.45B.

Based on Willis Investment Counsel's 13F filing for Q1 2024, filed 24 Apr 2024.