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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+12.8%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+1,214.29%
AUM
$1.46B
AUM Growth
+$346M
Cap. Flow
+$202M
Cap. Flow %
13.79%
Top 10 Hldgs %
27.95%
Holding
115
New
9
Increased
46
Reduced
42
Closed
9

Top Buys

Rank Stock Value
1
CLX icon
Clorox
CLX
+$29.6M
2
KMB icon
Kimberly-Clark
KMB
+$26.4M
3
PG icon
Procter & Gamble
PG
+$26.3M
4
HD icon
Home Depot
HD
+$25.5M
5
LLY icon
Eli Lilly
LLY
+$23.9M

Top Sells

Rank Stock Value
1
CAT icon
Caterpillar
CAT
+$14.4M
2
USB icon
US Bancorp
USB
+$10.2M
3
PEP icon
PepsiCo
PEP
+$9.6M
4
TGT icon
Target
TGT
+$9.51M
5
FITB
Fifth Third Bancorp
FITB
+$8.77M

Sector Composition

Rank Sector Weight
1 Technology 16.16%
2 Healthcare 15.89%
3 Financials 14.44%
4 Consumer Staples 13.74%
5 Industrials 12.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DGX icon
26
Quest Diagnostics
DGX
$26.3B
$23M 1.57%
193,200
-100
-0.1% -$12.2K
CAT icon
27
Caterpillar
CAT
$387B
$20.9M 1.43%
115,034
-84,789
-42% -$14.4M
TROW icon
28
T. Rowe Price
TROW
$24.3B
$20.8M 1.42%
137,300
+7,900
+6% +$1.13M
JPM icon
29
JPMorgan Chase
JPM
$950B
$19.9M 1.36%
156,303
+17,500
+13% +$1.96M
ALL icon
30
Allstate
ALL
$67.5B
$19.7M 1.35%
179,500
+30,700
+21% +$3.02M
TGT icon
31
Target
TGT
$68B
$17.6M 1.2%
99,800
-57,000
-36% -$9.51M
AEP icon
32
American Electric Power
AEP
$68.4B
$17M 1.16%
203,900
+64,900
+47% +$5.63M
TFC icon
33
Truist Financial
TFC
$64B
$16.3M 1.11%
339,948
– –
GD icon
34
General Dynamics
GD
$106B
$16M 1.09%
107,400
+44,200
+70% +$6.46M
SYY icon
35
Sysco
SYY
$40.3B
$15.4M 1.05%
207,600
-100
-0% -$6.88K
DUK icon
36
Duke Energy
DUK
$97.3B
$15M 1.02%
163,650
-75,121
-31% -$6.95M
GPC icon
37
Genuine Parts
GPC
$18.7B
$14.8M 1.01%
147,300
-61,900
-30% -$6.05M
TRV icon
38
Travelers Companies
TRV
$80.2B
$14.1M 0.97%
100,564
-32,100
-24% -$4.12M
RDS.A
39
DELISTED
Royal Dutch Shell PLC ADS Class A
RDS.A
$13.8M 0.94%
391,787
+10,064
+3% +$314K
SO icon
40
Southern Company
SO
$107B
$13.1M 0.9%
213,075
-133,840
-39% -$8.05M
LH icon
41
Labcorp
LH
$25.9B
$13M 0.89%
74,586
+32
+0% +$5.53K
XOM icon
42
ExxonMobil
XOM
$634B
$12.2M 0.83%
295,745
-151,947
-34% -$5.7M
DG icon
43
Dollar General
DG
$27.9B
$12M 0.82%
57,128
-10,716
-16% -$2.29M
RGA icon
44
Reinsurance Group of America
RGA
$16.1B
$11.7M 0.8%
101,140
+46,373
+85% +$5.18M
AXP icon
45
American Express
AXP
$230B
$11.7M 0.8%
96,547
+12,487
+15% +$1.38M
USB icon
46
US Bancorp
USB
$99.6B
$11.7M 0.8%
250,200
-241,000
-49% -$10.2M
JWN
47
DELISTED
Nordstrom
JWN
$11.6M 0.79%
371,700
-100
-0% -$2.09K
GL icon
48
Globe Life
GL
$14.3B
$11.6M 0.79%
121,925
+7,452
+7% +$664K
COP icon
49
ConocoPhillips
COP
$141B
$11.2M 0.76%
279,545
+12,301
+5% +$453K
TSCO icon
50
Tractor Supply
TSCO
$18B
$10.8M 0.74%
385,415
-6,070
-2% -$170K
1
2
3 4 5

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ACM
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BWC
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CF
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HJGA
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IHAM
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IVAV
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Willis Investment Counsel's Q4 2020 Portfolio in Review

As of Q4 2020, Willis Investment Counsel held 115 positions worth $1.46B, up 31% from $1.12B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $202M of net new capital in Q4 2020, opening 9 new positions and adding to 46 existing holdings. Its largest new stake was Clorox: 142,820 shares worth $28.8M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 14% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Caterpillar, an estimated $14.4M trimmed.

  • Willis Investment Counsel's largest Q4 2020 buy was Clorox: 142,820 shares worth $28.8M.
  • Willis Investment Counsel added most to Kimberly-Clark in Q4 2020, an estimated $26.4M increase.
  • Willis Investment Counsel's biggest Q4 2020 reduction was Caterpillar, cutting an estimated $14.4M.
  • Willis Investment Counsel fully exited Fifth Third Bancorp in Q4 2020, selling an estimated $8.77M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.46B portfolio in Q4 2020.
  • Willis Investment Counsel opened 9 new positions and closed 9 in Q4 2020.
  • Willis Investment Counsel's portfolio value rose 31% quarter-over-quarter to $1.46B.

Based on Willis Investment Counsel's 13F filing for Q4 2020, filed 11 Feb 2021.