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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+0.66%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
+$7.86M
Cap. Flow
+$14.8M
Cap. Flow %
3.26%
Top 10 Hldgs %
26.15%
Holding
270
New
23
Increased
116
Reduced
81
Closed
7

Top Buys

1
DFUS
Dimensional US Equity ETF
DFUS
+$1.2M
2
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.06M
3
BBBI icon
BondBloxx BBB Rated 5-10 Year Corporate Bond ETF
BBBI
+$839K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$782K
5
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$722K

Top Sells

1
CRM icon
Salesforce
CRM
+$496K
2
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$435K
3
BLK icon
Blackrock
BLK
+$432K
4
LRCX icon
Lam Research
LRCX
+$413K
5
UNH icon
UnitedHealth
UNH
+$334K

Sector Composition

1 Technology 17.87%
2 Financials 10.24%
3 Healthcare 8.53%
4 Energy 6.14%
5 Industrials 5.64%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CTAS icon
51
Cintas
CTAS
$82.5B
$2.55M 0.56%
15,092
– –
AVGO icon
52
Broadcom
AVGO
$1.78T
$2.54M 0.56%
8,221
+185
+2% +$60.9K
NEE icon
53
NextEra Energy
NEE
$186B
$2.51M 0.55%
26,990
+3,288
+14% +$292K
BN icon
54
Brookfield
BN
$109B
$2.51M 0.55%
62,014
– –
JEPQ icon
55
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$39.1B
$2.42M 0.53%
43,533
+1,665
+4% +$96.3K
DFAU icon
56
Dimensional US Core Equity Market ETF
DFAU
$12.3B
$2.4M 0.53%
53,173
+998
+2% +$46.9K
CGDV icon
57
Capital Group Dividend Value ETF
CGDV
$36.4B
$2.21M 0.48%
51,841
+856
+2% +$38K
BMY icon
58
Bristol-Myers Squibb
BMY
$124B
$2.18M 0.48%
35,977
-155
-0.4% -$9.04K
LMT icon
59
Lockheed Martin
LMT
$118B
$2.14M 0.47%
3,541
+350
+11% +$216K
PFE icon
60
Pfizer
PFE
$143B
$2.11M 0.46%
75,030
+3,642
+5% +$97K
SHEL icon
61
Shell
SHEL
$236B
$2.03M 0.45%
21,822
+7
+0% +$566
OKE icon
62
Oneok
OKE
$58.6B
$2.01M 0.44%
22,251
-1,996
-8% -$164K
GOOG icon
63
Alphabet (Google) Class C
GOOG
$4.32T
$1.98M 0.43%
6,899
+75
+1% +$23.6K
RTX icon
64
RTX Corp
RTX
$262B
$1.96M 0.43%
10,148
+307
+3% +$61K
ED icon
65
Consolidated Edison
ED
$41.4B
$1.95M 0.43%
17,230
-8
-0% -$866
SPGI icon
66
S&P Global
SPGI
$135B
$1.93M 0.42%
4,535
– –
USFR icon
67
WisdomTree Floating Rate Treasury Fund
USFR
$17.9B
$1.89M 0.42%
37,562
-5,594
-13% -$282K
CAT icon
68
Caterpillar
CAT
$404B
$1.86M 0.41%
2,631
-184
-7% -$127K
INTU icon
69
Intuit
INTU
$80.6B
$1.84M 0.4%
4,247
-10
-0.2% -$4.77K
SCHG icon
70
Schwab US Large-Cap Growth ETF
SCHG
$59.7B
$1.77M 0.39%
60,681
-295
-0.5% -$9.17K
AVEM icon
71
Avantis Emerging Markets Equity ETF
AVEM
$24.6B
$1.73M 0.38%
21,442
+2,985
+16% +$248K
QCOM icon
72
Qualcomm
QCOM
$180B
$1.68M 0.37%
13,020
+2
+0% +$292
BAC icon
73
Bank of America
BAC
$432B
$1.65M 0.36%
33,827
+1,151
+4% +$59.4K
GLW icon
74
Corning
GLW
$136B
$1.63M 0.36%
12,019
+350
+3% +$42.2K
BA icon
75
Boeing
BA
$169B
$1.62M 0.36%
8,151
+415
+5% +$94.5K
1 2
3
4 5

Similar funds

AWM
Adams Wealth Management Logan, Utah $455M AUM 22.33% 1-Year Est. Return
WMA
West Michigan Advisors Holland, Michigan $455M AUM 29.42% 1-Year Est. Return
EGP
Entrust Global Partners New York $456M AUM 26.51% 1-Year Est. Return
FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
Aries Wealth Management Portland, Maine $455M AUM 21.92% 1-Year Est. Return
LC
Landaas & Company Milwaukee, Wisconsin $456M AUM 15.98% 1-Year Est. Return

Herold Advisors's Q1 2026 Portfolio in Review

As of Q1 2026, Herold Advisors held 270 positions worth $455M, up 1.8% from $447M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors deployed $14.8M of net new capital in Q1 2026, opening 23 new positions and adding to 116 existing holdings. Its largest new stake was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.

By sector, the portfolio is most concentrated in Technology at 18% of assets, down from 20% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $435K trimmed.

  • Herold Advisors's largest Q1 2026 buy was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.
  • Herold Advisors added most to Dimensional US Equity ETF in Q1 2026, an estimated $1.2M increase.
  • Herold Advisors's biggest Q1 2026 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $435K.
  • Herold Advisors fully exited Salesforce in Q1 2026, selling an estimated $496K.
  • Herold Advisors's ten largest holdings make up 26% of its $455M portfolio in Q1 2026.
  • Herold Advisors opened 23 new positions and closed 7 in Q1 2026.
  • Herold Advisors's portfolio value rose 1.8% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2026, filed 15 May 2026.